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Bill Urschel, an accomplished author and seasoned entrepreneur, has founded a number of technology companies including Experclick, Addison Hunter, InterQuest Partners, Alliance Manufacturing Software, Arc Tangent, and most recently AdECN in 2006. Bill has also published two books alongside more than 40 computer-related articles, and in 2000 founded The Narrative Press Inc., a publishing company that currently holds over 100 titles. He graduated from Princeton University with a degree in History.

More articles by Bill Urschel


Bill Urschel



Auctions Speak Louder Online: Why Brokering Must be Replaced with Auction-Based Models

Written on
June 23rd 2006
Author
  |   Bill Urschel

The goal of any advertiser is to reach the right viewer at the right price. In the online world today, advertisers are too often shooting in the dark, wasting bullets and missing their mark. The problem is that the online advertising market, especially the market for display advertising, is horribly [...] More...




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AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...


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