Bill Todd

As general manager of ValueClick Media, Bill Todd leads the operations of one of the world’s largest and most diversified online display advertising networks. Throughout his eight years at ValueClick, Mr. Todd has developed solutions for hundreds of leading brands and their digital agencies making him one of the industry’s foremost experts on networks.

Mr. Todd joined ValueClick in 2000 and has held numerous sales management roles throughout his tenure with the company, including director of eastern sales, vice president eastern sales and most recently senior vice president, sales North America. He was promoted to general manager in October 2008.

Prior to joining ValueClick Mr. Todd was a senior account executive at leading radio representation firm Katz Radio in New York, where he sold national spot radio across 2,000 stations in the U.S.

Mr. Todd serves on the board of directors of the Interactive Advertising Bureau (IAB).

Extracting Value From Inventory by Any Other Name

Written on
July 1st 2010
  |   Bill Todd

ADOTAS – There has been a lot of talk lately about demand-side platforms (DSPs), exchanges, networks and their ilk, which seems like good discourse for an industry finding its way among so many choices in the complex and highly fragmented display advertising landscape. But as we navigate these uncharted waters, it’s important to evaluate each additional service layer on its own merits, and with an understanding that each are just ... More...