Bill Guild, VP, Product Management & Marketing at ChoiceStream
Bill is a product and marketing executive with experience marketing products and delivering marketing products. Bill started his marketing career managing data mining products at Oracle. He followed the progression of addressable advertising by managing direct mail campaign management products at Amdocs, mobile display advertising products at Aol/Advertising.com, and the mobile exchange products at Nexage. Bill joined ChoiceStream to realize the dream of measurable and optimized one-to-one advertising through the combination of picking who to target and picking what to show them.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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