Bill Guild, VP, Product Management & Marketing at ChoiceStream
Bill is a product and marketing executive with experience marketing products and delivering marketing products. Bill started his marketing career managing data mining products at Oracle. He followed the progression of addressable advertising by managing direct mail campaign management products at Amdocs, mobile display advertising products at Aol/Advertising.com, and the mobile exchange products at Nexage. Bill joined ChoiceStream to realize the dream of measurable and optimized one-to-one advertising through the combination of picking who to target and picking what to show them.
Smartcuts author Shane Snow sent 1,000 cold emails to high-level executives. The silence was deafening.
The almost-zero response from this massive experiment reflects the experience many marketers suffer through themselves. Yet the potential business generated from email marketing is far too great to ignore:
ADOTAS is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.