Bill Guild, VP, Product Management & Marketing at ChoiceStream
Bill is a product and marketing executive with experience marketing products and delivering marketing products. Bill started his marketing career managing data mining products at Oracle. He followed the progression of addressable advertising by managing direct mail campaign management products at Amdocs, mobile display advertising products at Aol/Advertising.com, and the mobile exchange products at Nexage. Bill joined ChoiceStream to realize the dream of measurable and optimized one-to-one advertising through the combination of picking who to target and picking what to show them.
The popular idiom “A picture is worth a thousand words” is no offhanded or inflated saying. Variations of this timeless and still-relevant concept date back to advertising copy from the early 1900s, and in some cases its origins are attributed to an unknown Japanese...
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