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Ben Perry, Ph.D., is Paid Search Director at iProspect, responsible for managing all client paid search programs, which comprise paid inclusion, shopping feeds and pay-per-click advertising campaigns. Ben oversees all aspects of paid search at iProspect including campaign strategy, tactical execution, employee training & development, and new product development. During his tenure at iProspect, Ben has worked with clients including Circuit City, Hatworld, Ford, and Citibank. Ben holds several advanced degrees, including a Ph.D. from Ohio State University, and his work has been published in books, industry publications and peer-reviewed journals

More articles by Ben Perry

Ben Perry



Like Swimming with Sharks: How Online Retailers Can Fish Out Search ROI

Written on
August 11th 2006
Author
  |   Ben Perry

When it comes to paid search, few online vertical marketplaces are as competitive and cutthroat as Retail. Because the sales process is completed online, the number and revenue value of conversions is immediately known. This situation is an ideal fit for paid search because the marketing costs are also immediately [...] More...

Paid Search Goes Pro: Why the Search Strategy Hits a Home Run with Brand Advertisers

Written on
April 26th 2006
Author
  |   Ben Perry

Paid search is maturing. Once strictly the domain of retailers, lead brokers, and other direct marketing advertisers, the appeal of paid search has broadened. Brand advertisers and others who cannot easily facilitate a purchase online are awakening to the value of it, and are including it in their [...] More...



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