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Benoit Sanchez

Benoit Sanchez
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Benoit Sanchez is chief data scientist of Smart AdServer.

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Does Cold Emailing Still Work?

Smartcuts author Shane Snow sent 1,000 cold emails to high-level executives. The silence was deafening. The almost-zero response from this massive experiment reflects the experience many marketers suffer through themselves. Yet the potential business generated from email marketing is far too great to ignore: Email...