Ben Maitland is Executive Vice President, Sales and Marketing for MultiView, a B2B Publisher with more than 1,200 association partnerships and more than 40,000 B2B advertising clients globally. Since he joined Multiview in 2005, Ben has been instrumental in driving the company’s B2B-focused display and programmatic advertising solutions into multi-million dollar ventures from the ground up, leveraging premium placements in Multiview’s Buyers Guides and E-Newsletters. Today, Ben leads an integrated team of more than 500 ad sales and marketing professionals across the country and continues to lend his passion for solving B2B marketers’ tough challenges throughout Multiview’s organization.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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