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Ben Kartzman is CEO and co-founder of Spongecell, a New York-based company that transforms standard banner ads into dynamic flash ads with rich media-like functionality. He is responsible for managing the growth of the business and oversees its sales and marketing efforts.

Under Mr. Kartzman's leadership, the company has moved from pre-revenue in 2008 to multi-millions in sales by 2010. The number of ad campaigns run by Spongecell has grown from 10 in 2008 to over 1,000 this year. The company staff has more than quintupled in that time span.

Mr. Kartzman has emerged as one of the leaders in the creation and management of highly usable software products through his experiences at Accenture, Morgan Stanley, Intel and several venture-backed Internet start-ups. He is an expert in interactive advertising and in global team building and development.

Before founding Spongecell, Mr. Kartzman was director of product management at Guidester, Inc. (now Searchandise.net), an ad service company that helps advertisers increase ROI by better targeting customers with meaningful and relevant marketing messages. There, he led the re-development and re-deployment of the company’s corporate Web site and successfully created affiliate relationships that yielded new sources of revenue for both the affiliate partners and the company itself.

Prior to Guidester, Mr. Kartzman worked at global management consulting, technology services and outsourcing giant Accenture, where he led the sales and delivery of high-value management consulting engagements for a number of Fortune 100 clients including Morgan Stanley. Before Accenture, Mr. Kartzman was a senior consultant with Bridgeline Software. Within 18 months of joining, he increased the company’s sales by millions of dollars and helped build cross-functional teams that created next-generation portals for global clients including The Bank of New York.

Mr. Kartzman graduated with honors from Carnegie Mellon University with a double major in Information & Decision Systems and Human-Computer Interaction. He was awarded the prestigious Merck & Company, Inc. Fellowship and a Capital One Scholarship.

More articles by Ben Kartzman

Ben Kartzman



Case Study: Spongecell Makes Multiple Offers in a Single Ad

Written on
October 18th 2010
Author
  |   Ben Kartzman

ADOTAS – One of the challenges of online advertising for auto dealers is trying to understand just which aspect of their message brought an in-market shopper to their showroom or site. Was it the brand imagine, the beautifully rendered photo or the car showing its clean lines and unique detailing? Was [...] More...

Chameleons Reach People Where Live Online

Written on
April 28th 2008
Author
  |   Ben Kartzman

ADOTAS EXCLUSIVE — Consumers are spending more time online than with TV or any other media, and every day interactive marketers are searching for the right strategy to capitalize on this growing opportunity. And the digital world has opened new lines of communication between advertisers and consumers because the Internet [...] More...

Influencing The Influencers: Joining the Circle of Trust

Written on
February 5th 2008
Author
  |   Ben Kartzman

I challenge you to make it through a day without participating in a brand-related conversation. From what’s hot (or not) in music and fashion, to the best mp3 players to bad customer service (name any cable or telecom company), if there is a brand presence, chances are someone, somewhere is [...] More...



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