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President and co-founder of Spongecell, Ben Kartzman provides the strategic direction for the company.He is also responsible for sales and marketing of Spongecell.

Previously, Ben was director of Product Management for Guidester, Inc., a venture capital-backed Internet company. He led the re-development and re-deployment of Guidester.com and successfully created new affiliate relationships and developed new sources of revenue generation for both affiliates and the company.

Ben established himself as a formidable leader in global team building and developing highly usable software products through his experiences with Accenture, Morgan Stanley, Intel and several venture-backed start-ups in New York.As an executive at Accenture, he led the sales and delivery of high-value management consulting engagements. While there, he helped his client, Morgan Stanley, to quadruple the size of its onshore and offshore team. By significantly growing the team’s revenues, Ben experienced a meteoric rise in both title and responsibility at Accenture within a year.Prior to Accenture, Ben was a senior consultant with Bridgeline Software, where he increased sales by several million dollars within 18 months. At Bridgeline and also at C-bridge Internet Solutions, Ben built cross-functional teams to create next-generation portals for clients like The Bank of New York.

Ben graduated with honors from Carnegie Mellon University with a double major in Information & Decision Systems and Human-Computer Interaction. Ben was awarded the prestigious Merck & Company, Inc.Fellowship and the Capital One Scholarship.

More articles by Ben Kartzman

Ben Kartzman



Chameleons Reach People Where Live Online

Written on
April 28th 2008
Author
  |   Ben Kartzman

ADOTAS EXCLUSIVE — Consumers are spending more time online than with TV or any other media, and every day interactive marketers are searching for the right strategy to capitalize on this growing opportunity. And the digital world has opened new lines of communication between advertisers and consumers because the Internet [...] More...

Influencing The Influencers: Joining the Circle of Trust

Written on
February 5th 2008
Author
  |   Ben Kartzman

I challenge you to make it through a day without participating in a brand-related conversation. From what’s hot (or not) in music and fashion, to the best mp3 players to bad customer service (name any cable or telecom company), if there is a brand presence, chances are someone, somewhere is [...] More...



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Goodmail: Video-in-Email the Next GoldmineADOTAS EXCLUSIVE — Email marketing can be both effective and controversial. As a marketer, this is a great opportunity to [...] more...

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