Basho Mosko is the vice president of marketing and business development at Rapt Media. Basho is an experienced Marketing, Business Development and Sales lead in the fields of technology and consumer education. As Vice President of Marketing at Rapt Media (formerly FlixMaster), he drives awareness about this revolutionary new cloud-based interactive video creation platform, and has had closed deals with companies such as HBO,Salesforce.com, NBC Universal, Philips, and Ogilvy & Mather.
Jim Johnson, VP Account Planning at Exponential discusses the latest trends in video advertising.
What are some of the larger video advertising trends?
One of the major trends are requests for demonstrable ROI on video advertising, while at the same time looking for formats that don’t...
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