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Avi Savar is the founder and CEO of
Big Fuel

He began his career in the agent-training program at ICM in Los Angeles. Soon after, Avi transitioned to the creative side of entertainment -- as an independent producer, he created highly stylized programming for companies such as USA Networks, Fox, Columbia Tri-Star, and Showtime.

Anticipating the convergence of technology and media in 1998, Avi founded and launched AtBalance Solutions – an online media company delivering Health, Fitness and Wellness related content to Fortune 1000 companies.

Recruited back to “traditional” television in 2001, Avi served as the producer for ABC’s Good Morning America, before being asked to create and develop breakthrough entertainment programming for both MTV and VH1. Among other credits, he oversaw the production and was instrumental in the success of VH1’s hit series “The Fabulous Life of….”

In 2004, Avi launched Big Fuel Communications. Big Fuel has been pioneering the convergence of marketing and entertainment ever since. As a first-to-market innovator, Avi’s work continues to influence the shape of brand communications.

More articles by Avi Savar

Avi Savar



Social Media Is Just One Big Party

Written on
August 12th 2010
Author
  |   Avi Savar

ADOTAS – I’ve been using this analogy for some time now and it seems to resonate with everyone who hears it. If you are a brand looking to connect with consumers through social media, think of social media as one giant party. 1. Dress right for the occasion. Let’s set the [...] More...

Campaigns (Not) Only a Mother Could Love

Written on
April 23rd 2010
Author
  |   Avi Savar

ADOTAS – Did Mom invent social media? Some say she did. And there is no arguing that she is driving it and helping it to evolve. There are 82 million moms across the U.S. of all ages. That’s right, 82 million. And 26 million of them are mommy bloggers. And they [...] More...

Welcome to the world of Me-Cast

Written on
August 17th 2009
Author
  |   Avi Savar

ADOTAS — Once upon a time we lived in a world of “Broad-cast”. But those days are over. The world of “Broad-cast” was followed by “Narrow-cast” with the introduction of direct marketing and interactive. Nice, but again, it’s not nearly as effective as it once was. The new mantra for today [...] More...

Is green marketing here to stay?

Written on
June 22nd 2009
Author
  |   Avi Savar

ADOTAS — To answer this question there are several factors to consider. First, we must look through the consumer lens to evaluate the marketplace, consumer motivation and accessibility. Additionally, we need to understand how those factors impact the key players responsible for developing, distributing and promoting the products that fill [...] More...

Big Fuel: First came story, now the online video strategy

Written on
June 3rd 2009
Author
  |   Avi Savar

ADOTAS — So we talked last week about the importance of content, and we showed you a few examples of online video that delivers with a strong story. Now you have hit all the important points, element of surprise, thrown in a few laughs, some subtle sex appeal, and now you [...] More...

Big Fuel: Story key for successful online video advertising

Written on
May 29th 2009
Author
  |   Avi Savar

ADOTAS — Every minute, about 10 hours of video is uploaded to YouTube, the number one site for uploading and viewing videos online. In fact, hundreds of millions of videos are watched each day on YouTube. Most quietly fade away. At Big Fuel, we’ve been working with advertisers to effectively deliver [...] More...



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