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More articles by Asa Bailey
- Long Love the Viral: How Love Marks Build Better Contagious Campaigns June 22nd 2006
- Turn on TV 2.0: Calling an End to our Familiar Viewing Habits April 18th 2006
- Planning a Viral Advertising Campaign February 7th 2006
- Viral Advertising is for Everyone January 11th 2006
Asa Bailey
Long Love the Viral: How Love Marks Build Better Contagious Campaigns
So where is at, and what’s new in viral over the past say 6 months? Well, I know one thing, everyone seem to have got a whole lot busier, and every agency we see wants to add a viral WOM, buzz-dongle angle on to their campaigns. From what started out as [...] More...
Turn on TV 2.0: Calling an End to our Familiar Viewing Habits
In yet another example of a major marketer bypassing established media outlets and utilizing broadband Internet as a means of distributing a channel direct-to-consumers, auto marketer Land Rover has launched a new broadband channel featuring original programming on sports, lifestyles and popular culture aimed at the kind of adventurous consumers [...] More...
Planning a Viral Advertising Campaign
Viral advertising has become a discipline of understanding consumer media habits. Viral advertising is not just about creating a funny or shocking film clip, or making a whacky branded game and expecting it to just go viral. The ads themselves are important components of something that runs much deeper; the [...] More...
Viral Advertising is for Everyone
When I was asked to join ADOTAS as a contributing editor, to write and comment on the topic of viral advertising, my first move was to ask my editor in chief what she expected from my inaugural article. Her advice was to offer a primer of sorts: write about what [...] More...
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