Adotas Ads
Home Authors Posts by Ariel Geifman

Ariel Geifman

Ariel Geifman
Ariel Geifman is the principal research analyst at MediaMind. In his role, Ariel provides insights and analysis to the online advertising community on industry trends, advertising effectiveness and performance benchmarks. He’s authored numerous reports that were widely quoted throughout industry blogs and publications including eMarketer, Mediaweek, Adotas, iMedia, DM New, and eConsultantcy among others. Prior to MediaMind, Ariel worked as a management consultant specializing in marketing effectiveness and optimization, helping Fortune 500 companies improve their marketing and sales operations. He holds an MBA from the Darden Graduate School of Business at the University of Virginia. Ariel can be reached at

Follow Us



3 Steps to Reimagine Your Digital Experience

By Steve Megitt, director of Filament Creative Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
popup close button