Ariel Geifman is the principal research analyst at MediaMind. In his role, Ariel provides insights and analysis to the online advertising community on industry trends, advertising effectiveness and performance benchmarks. He’s authored numerous reports that were widely quoted throughout industry blogs and publications including eMarketer, Mediaweek, Adotas, iMedia, DM New, and eConsultantcy among others.
Prior to MediaMind, Ariel worked as a management consultant specializing in marketing effectiveness and optimization, helping Fortune 500 companies improve their marketing and sales operations. He holds an MBA from the Darden Graduate School of Business at the University of Virginia. Ariel can be reached at firstname.lastname@example.org.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
ADOTAS is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.