Ari Brandt co-founded MediaBrix in 2011 and serves as the company’s CEO. He is a seasoned media executive and entrepreneur with more than 18 years of experience building profitable digital businesses and advertising platforms. Before founding MediaBrix, Brandt was the CEO at Linkstorm, an advertising technology company, where he led the company through consecutive years of triple-digit growth and global expansion. He has also worked as the head of digital media for Condé Nast Business Media Group and led the launch of Portfolio.com. Prior to Conde Nast, Brandt held management roles at prominent media and ad tech companies including Yahoo! and DoubleClick.
Smartcuts author Shane Snow sent 1,000 cold emails to high-level executives. The silence was deafening.
The almost-zero response from this massive experiment reflects the experience many marketers suffer through themselves. Yet the potential business generated from email marketing is far too great to ignore:
ADOTAS is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.