Anusha Anand is a Senior Content Strategist who has spent her career working in the financial services and new media sectors. Most recently, she was the Digital Marketing Manager at The Neat Company, a technology firm in Philadelphia, where she led the firm’s significant digital marketing programs.
Prior to joining Neat, she spent more than four years as the Channel Marketing and Customer Manager at American Express Middle East, one of the world’s leading providers of consumer financial services.
With an Masters degree in Integrated Marketing Communications from London School of Business and Finance and a BS in Visual Communication from Madras University, Anusha is fascinated by the interactions of language and systems (both on- and offline). She has lived in the Middle East and India and speaks enough English, Arabic and Tamil to get into a fair amount of trouble on the three continents. She presently resides in Philadelphia, PA, where she proposes on strategic content marketing and data analytics for Tahzoo's clients.
Smartcuts author Shane Snow sent 1,000 cold emails to high-level executives. The silence was deafening.
The almost-zero response from this massive experiment reflects the experience many marketers suffer through themselves. Yet the potential business generated from email marketing is far too great to ignore:
ADOTAS is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.