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More articles by Anto Chittilappilly
- Three Ways Attribution Can Improve Database Marketing Performance August 11th 2011
- Click Fraud: Using Attribution to Mitigate Risk April 2nd 2010
- The Art of Attribution: Understanding the Attribution Funnel January 28th 2010
- The Art of Attribution: Credit Where Credit’s Due December 18th 2009
Anto Chittilappilly
Three Ways Attribution Can Improve Database Marketing Performance
VISUAL IQ – Most companies that rely heavily on traditional database marketing channels, such as email and direct mail, perform some level of audience analysis on their in-house lists to identify demographic and behavioral patterns and a propensity to convert. Some of them overlay these lists with richer demographic databases provided [...] More...
Click Fraud: Using Attribution to Mitigate Risk
ADOTAS – Thanks to the influx of the Internet over the past decade, we have all have heard the nightmarish stories of online gone bad, from tales of major security breaches at top retailers to website hacks, spammers and related blunders. And fortunately, marketing departments have gone largely unscathed — [...] More...
The Art of Attribution: Understanding the Attribution Funnel
ADOTAS – After all these years using last click-based metrics without any problems, why do I need attribution? Can’t we assume that the last click is a representative sample of all the touchpoints? These are some of the questions I hear time to time. It was the father of modern advertising [...] More...
The Art of Attribution: Credit Where Credit’s Due
ADOTAS – Does attribution make your bottom line look better? Until recently, this was a topic discussed only by MBA students and high level marketing officers of large brands. Now it is a hot topic of small and large marketers, being discussed at every level. People are realizing that their current [...] More...
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- Business Director-IEB-Microsoft Studios (792444)
- Marketing Communications Manager, Senior-IEB-TV &
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- MARKETING DIRECTOR (medical software company)
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