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Anthony Stellato

Anthony Stellato
Anthony Stellato, Head of Research and Prototyping at Arnold Worldwide From engineering and producing the "Cops" TV show to developing applications in C++ to building something out of electroluminescent wire, he can make just about anything. That's a great thing, since he directs the agency's R+D Lab, responsible for designing and rapidly prototyping products, services and interactive experiences. All over Arnold's network, he is a go-to for departments in pursuit of collaboration, pushing the limits of the agency's offering in creative uses of technology. Anthony was an integral part of the team that concepted and engineered Arnie, the agency's one-of-a-kind beer vending adventure, finally bringing together his two favorite things, technology and beer. If you see a quadcopter fly by, he'll be sure to follow, trying to stop it before it crashes into anything important. His first language is binary, so try to be patient while it takes him 15 minutes to say hello.

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By Steve Megitt, director of Filament Creative Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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