Anthony Iacovone, CEO and Co-Founder of AdTheorent, is considered a leading voice in the area of mobile integration, advocating a paradigm in which media channels, brands, and agencies deploy mobile interactivity across traditional advertising as a method to invigorate consumer engagement. Recognizing the lack of a pure-play RTB system in mobile advertising, Anthony co-founded and launched AdTheorent in 2011 as a next generation digital ad platform.
Prior to AdTheorent, Anthony conceptualized and founded Augme Mobile in 2005 after identifying major gaps that existed in the both the technology and distribution strategies in the mobile marketing space, Augme Mobile was acquired by Modavox, Inc in 2009, and now operates as Augme Technologies, Inc.
Prior to Augme, Anthony gained extensive experience in the telecom industry, spending a decade developing and providing business development leadership and driving revenue growth in mid- and enterprise markets for AllNet, Frontier/Global Crossing and WorldCom.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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