Andries de Villiers is the SVP of Advertiser Sales at adMarketplace, a leading programmatic marketplace for search intent advertising. Andries leads adMarketplace's Advertiser Sales Team and marketing efforts. After joining the company in 2008, Andries was instrumental in building the New York based sales team and defining the sales strategy. Prior to adMarketplace, Andries specialized in CDS Basis Swaps as a Fixed Income Analyst at Bloomberg, LLP. He graduated from Wake Forest University's Calloway School of Business with a degree in Finance and lives in Connecticut with his wife and sons. Find him on Twitter at @Andriesd915.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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