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More articles by Andrew Edwards
- The Curse of Too Much Data May 18th 2011
- It’s 2011: Is Your Agency Ready for Web Analytics? April 18th 2011
- Measuring Web Activity with. . .Photoshop? September 21st 2009
- The Cookie Monster—Is it Eating Your Privacy? September 10th 2009
- Painting the Enterprise Picture with Google Analytics July 22nd 2009
Andrew Edwards
The Curse of Too Much Data
ADOTAS – Few marketers know of the mountainous treasure trove of data available to them via the use of web analytics. Many are surprised when, having deployed an analytics tool, data comes at them in a gusher. It often seems too much, too fast, and is more often than not, [...] More...
It’s 2011: Is Your Agency Ready for Web Analytics?
ADOTAS – Until evidence was presented to me this year at certain digital marketing events, I had long understood the crossroads where agency meets analytics to be not unlike the crossroads where guitar picker meets the devil: legendary, but doubtful and not wholly convincing in its result (except for rare [...] More...
Measuring Web Activity with. . .Photoshop?
ADOTAS — Don’t get me wrong—I love Photoshop. I’ve used it for many years with great satisfaction. I also love Omniture’s suite of web analytics products. I’ve used them for years (almost entirely on behalf of customers) with great satisfaction. But now look what’s happened. Adobe bought Omniture. And though I [...] More...
The Cookie Monster—Is it Eating Your Privacy?
ADOTAS — Cookies are a foundational part of accurate web analytics. They let us marketers recognize returning visitors and allow us to perform some very useful tasks, such like as user segmentation and path analysis, without which we’d have to consider ourselves rather primitive digital marketers indeed. Take away cookies on [...] More...
Painting the Enterprise Picture with Google Analytics
ADOTAS — A recent Forrester report indicated that a rather large percentage of enterprises are using Google somewhere, somehow. I don’t doubt it. But what I do know is that there are very few enterprises relying today on Google for their main analytics effort. Perhaps rightfully, Google is still thought of [...] More...
Fox in the Henhouse: Should You Trust Your Agency with Analytics?
ADOTAS — Advertising agencies—and especially digital agencies—are among the most fascinating companies in the world. They are staffed (most of the time) by whip-smart, sometimes arrogant, fun, creative, young, attractive people. Doesn’t it always seem like the good-looking smarty-pants you knew in high school ended up working at an agency? Sometimes, [...] More...
Google (Analytics) comes marching in. . .with you right behind
ADOTAS — Google Analytics is free—like nearly every other Google service except advertising on its search pages. Free is a magical word. It sprinkles fairy dust everywhere it goes. It can open the mind of even the stoniest corporate curmudgeon. It can spark a flicker of hope in even the most [...] More...
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