Andrew Boer

Andrew Boer is president of Movable Media, a custom content agency that delivers a built-in audience. Movable Media is made up of thousands of writers, bloggers, and editors who are successful subject matter experts with their own active followings. Recent Movable Media clients with successful guest blogging programs include Williams Sonoma, P&G, and General Mills. Andrew is a veteran of the digital space who helped found or led core teams at: TRUSTe, Accept.com (Amazon) and SixApart. He can be reached at aboer@movablemedia.com.



The “Content” Question: Where Branding, Marketing and Publishing Blur

Written on
April 2nd 2012
Author
  |   Andrew Boer

ADOTAS - This past Thursday, March 29, was the day of the Post Advertising Summit, an event hosted by the professional and buttoned-up content marketing agency Story Worldwide. But first, a flashback: Four articles. Four was the number of articles required to become an official staff writer at my college newspaper. I had scraped together three. The fourth one, apparently, involved something about “collusion.” “A collision?” I may have asked my editor six or ... More...

Should You Get Paid to Guest Blog?

Written on
October 19th 2011
Author
  |   Andrew Boer

ADOTAS – We love guest blogging. Catch us in the elevator here at Movable Media and we might casually tell you that we are, at our core, “an agency for guest bloggers.” It doesn’t sound that impressive, does it? Guest blogging has been around for a while, and it typically has been a grassroots type of barter transaction that occurs informally, often among the SEO-inclined. The value proposition behind the traditional guest blog ... More...

Branded Jest: David Foster Wallace and Content Marketing’s Biggest Obstacle

Written on
September 16th 2011
Author
  |   Andrew Boer

ADOTAS – My college friend and MovableMedia Editor Zora O’Neill is currently on a cruise ship to London (the Queen Mary II). I suggested she read (or as it turned out, re-read, because she is definitely the kind of person who read Harper’s magazine in the 90s) David Foster Wallace’s phenomenal essay “A Supposedly Fun Thing I Shall Never Do Again,” which I still consider to be the ... More...

The Difference Between Content Marketing and Custom Content

Written on
September 7th 2011
Author
  |   Andrew Boer

ADOTAS – I am at the extremely well-attended Content Marketing World — the first conference of its kind here in Cleveland (from Junta42), and I am picking at one of the four different macaroni and cheese combinations they are offering tonight at the Rock & Roll Hall of Fame (that seems like a lot to me, but what do I know.) I fall into a dinner conversation with a gentleman from ... More...

Trimming the Content Mullet

Written on
August 16th 2011
Author
  |   Andrew Boer

ADOTAS - Business in the front, party in the back – In 2008, Buzzfeed founder Jonah Peretti coined the expression “mullet strategy” after the hairstyle once favored by hockey players and country music fans.  In a New Yorker article on the Huffington Post, Peretti described the merits of HuffPo’s assimilation of both premium and user-generated content: The mullet strategy is here to stay, because the best way for Web companies to increase traffic ... More...