Andrew Boer is president of Movable Media, a custom content agency that delivers a built-in audience. Movable Media is made up of thousands of writers, bloggers, and editors who are successful subject matter experts with their own active followings. Recent Movable Media clients with successful guest blogging programs include Williams Sonoma, P&G, and General Mills. Andrew is a veteran of the digital space who helped found or led core teams at: TRUSTe, Accept.com (Amazon) and SixApart. He can be reached at email@example.com.
Jim Johnson, VP Account Planning at Exponential discusses the latest trends in video advertising.
What are some of the larger video advertising trends?
One of the major trends are requests for demonstrable ROI on video advertising, while at the same time looking for formats that don’t...
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