Anant is an ad tech leader, an advisor and a company growth specialist. He is the Chief Revenue Officer for Factmata where he is responsible for Global Sales. He formally led Meetrics International Business Strategy from small startup to European leader. Meetrics specializes around the topics of Viewability, Ad Fraud, Brand Safety and Audience Measurement. He also previously led the International growth of Eyeblaster/Mediamind (Sizmek) to NASDAQ IPO and Videoplaza acquired by Ooyala (Telstra).
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
ADOTAS is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.