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Alternative Media
FTC Releases Behavioral Advertising Guidelines
Although the Federal Trade Commission did not discuss privacy issues in its approval of the $3.1 billion Google-DoubleClick merger, the agency still has plenty to say to the advertising community about data collection and consumer privacy.In hopes of setting the pace for a self-regulatory privacy regime for companies that track [...] More...
The Big 3 Settle U.S. Gambling Ad Case
The three largest Internet companies — Microsoft, Yahoo and Google — agreed on Wednesday to pay a combined $31.5 million to settle federal civil allegations that they had accepted ads for illegal gambling. The companies said they stopped taking the ads years ago. The settlement was announced by Catherine L. Hanaway, [...] More...
“Legit” Virtual Item Trade Site Launches
The real money exchange in virtual worlds is a controversial subject, because many times, those buying or selling virtual items operate outside the boundaries of MMO publisher’s terms of service, and such practices can cause in-game economies to go off-balance. But newly-launched New York-based Live Gamer says that it is a [...] More...
V-ENABLE Makes Holiday Shopping By Your Mobile Easy
Data gathered by Mobile411™ provider V-ENABLE shows that holiday shopping directory assistance searches for retail businesses tend to be mostly for big-named, large-numbered retail giants. Other popular retail searches were pharmacies, electronics stores and gaming businesses. Following retail chains, restaurants and gas stations were popular search categories. This exclusive data [...] More...
Better Browser Alternatives Stimulates Mobile Adoption
JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, has found that although high-speed wireless data networks are available to the majority of all cell phone users, few are migrating “desktop” activities to cell phones. Among the most common activities, e-mail is the [...] More...
AOL Chooses Amazon for Sales
AOL on Friday scrapped its year-old pay-for-download service in favor of Web retailer Amazon.com Inc.’s technology for selling movies and TV shows online. Financial terms of the deal were not available, but Amazon said it will share revenue with AOL. “It’s really about focus,” said Fred McIntyre, senior vice president of AOL [...] More...
Google Bids on Wireless Spectrum
Google Inc said on Friday that the Internet leader would bid on coveted airwaves to launch a U.S. wireless network, putting it in competition with traditional telecommunications players AT&T and Verizon.Google said in a statement that it was ready to go it alone rather than rely on partners in bidding [...] More...
Get Out of My Face(Book)
Red-hot social networking site Facebook made a concession to privacy advocates Thursday by promising a significant change to an embattled advertising program that shares information about a member’s purchases with his or her friends. The change could go a long way toward satisfying critics, who have been calling on the Internet [...] More...
Etology Terminates BitTorrent Sites from Network
Etology, an online advertising firm based in the U.S. announced that it will stop serving ads to all BitTorrent sites in their advertising network on December 1st. They argue that they have no other choice because of the legal implications involved and the potential risk to their advertisers, whatever that [...] More...
Games Industry Outpaces US Economy
The Entertainment Software Association released the report Tuesday, Videogames in the 21st Century: Economic Contributions of the US Entertainment Industry. The report, penned by Stephen E. Siwek, a principal at research firm Economists Incorporated, stated US videogame software industry growth exceeded 17 percent on an annual basis during 2003-04 and 2005-06. [...] More...
Features
- Small Business Survival: Geographical Targeting, Audience & Intent December 4th 2008
- Down Year Will Bring Opportunities December 3rd 2008
- Mobile to the Rescue December 2nd 2008
- Ideas On Effective Management December 2nd 2008
- Quality Video: DIY (Cheap) or Else December 1st 2008
Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
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