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ADOTAS has put news scanning technology in place combined with human editorial review to find articles from around the world that are relevant to our readers and online advertising and media.

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Alternative Media



ReachLocal Forms Strategic Alliance With Google

Written on
January 8th 2008
Author
  |   Alternative Media

ReachLocal, Inc., a provider of local online marketing solutions for small- and medium-sized businesses, announced today a strategic alliance with Google to become an authorized reseller of Google’s AdWords. AdWords is a cost effective, efficient way for businesses of all sizes to advertise online by delivering relevant ads when users [...] More...

Jack9 Launches Target Ad Server

Written on
January 7th 2008
Author
  |   Alternative Media

Jack9 Entertainment Inc., the new media leader of vertically integrated Internet properties, including the popular Jack9 Internet television network/IPTV entertainment destination, today announced the completion and successful operational testing of its advanced ad serving platform, Exa Exchange. Exa Exchange ushers in a new era of targeted online advertising as it [...] More...

NAI Announces 2008 Behavioral Advertising Principles Initiative

Written on
January 4th 2008
Author
  |   Alternative Media

Members of the Network Advertising Initiative, a trade association representing companies in the online behavioral advertising marketplace, today announced a 2008 initiative designed to update key attributes of the NAI Principles code of conduct that has governed members of the trade association since 2000. “Online behavioral advertising continues to provide significant [...] More...

AOL Up For Sale?

Written on
December 28th 2007
Author
  |   Alternative Media

Time Warner May End Reign as Largest Media Company  Jeffrey Bewkes, who takes over as chief executive officer of Time Warner Inc. next week, may be measured by how quickly he can dismantle the world’s largest media company. Bewkes may spin off the cable-television division and sell the AOL Web and Time [...] More...

Microsoft’s Failed Case Against Google+DoubleClick Revealed

Written on
December 28th 2007
Author
  |   Alternative Media

A set of policy position documents reportedly authored by Microsoft made the case that Google could use DoubleClick’s advertising network to peer into competitors’ traffic — a position the FTC apparently rejected last week. Last week, The New York Times blogger Louise Story released copies of a series of documents reportedly [...] More...

Yahoo 2008 - Rocky Balboa or Mr. T?

Written on
December 28th 2007
Author
  |   Alternative Media

Will 2008 Be Year No. 1 Web Property Makes Turnaround? Yahoo (YHOO) could find more tribulation than tidings of joy ahead as it enters 2008 as the world’s most popular destination for Web users — and least popular among investors. Hoping for a continued rebound in online advertising, the Web’s top portal [...] More...

Worm Eats Into Orkut

Written on
December 27th 2007
Author
  |   Alternative Media

Security researchers report that Google’s Orkut was the target of what appeared to be a relatively benign worm that experts say illustrates the ability of hackers to drop code into social-media sites. Orkut has millions of registered users, some 700,000 of which were affected by the worm over a period of [...] More...

Clickable Gets $6M In Funding

Written on
December 27th 2007
Author
  |   Alternative Media

Clickable announced the completion of its Series A round of investment, led by Pequot Ventures and Union Square Ventures, totaling $6 million. The round included investments from strategic individual investors Peter Thiel, Managing Partner of The Founders Fund and Co-founder of PayPal and Jonathan F. Miller, former America Online Chairman and [...] More...

Pricing For Online Video Advertising

Written on
December 24th 2007
Author
  |   Alternative Media

What are video sites getting for CPMs? On the high end are niche sites for business leaders from WSJ.com and the Wall Street Journal Digital Network, selling video ads for $90 CPM on their video pre-rolls. On the other end are video ads on sites that focus on user generated content, [...] More...

Myspace Cranks up Heat in Facebook Turfwar

Written on
December 21st 2007
Author
  |   Alternative Media

BEVERLY HILLS — MySpace popularized online social networks and has a membership the size of the population of Mexico. It commands a gluttonous chunk of advertising, has a multibillion-dollar parent in News Corp. and boasts dynamic leadership in co-founders Chris DeWolfe and Tom Anderson. Yet MySpace (NWS) will have the mind-set [...] More...

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