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Wikipedia’s Financial Future Debated

Written on: March 21st 2008
Author: | Alternative Media

Scroll the list of the 10 most popular websites in the U.S., and you’ll encounter the Internet’s richest corporate players — names like Yahoo, Amazon.com, News Corp., Microsoft and Google. Except for No. 7: Wikipedia. And there lies a delicate situation. With 2 million articles in English alone, the Internet encyclopedia “anyone [...] More...

Website ‘Wikileaks’ Shuttered Over Post

Written on: February 20th 2008
Author: | Alternative Media

A federal judge has set off a free speech tempest after shutting down a U.S. website for posting internal documents accusing a Cayman Islands’ bank branch of money laundering and tax evasion schemes. The Bank Julius Baer & Co. said in papers filed in U.S. District Court in San Francisco that [...] More...

Study Shows Wi-Fi TV Business Model Booming

Written on: February 8th 2008
Author: | Alternative Media

The business model of delivering Internet TV by Wi-Fi TV Inc. and now being expanded globally is drawing comparisons with cable and satellite TV delivery and getting a big boost from a survey reported on today. In a February 8, 2008 story by David Chartier, it is reported, “Americans are adopting [...] More...

Movius & Action Engine Deliver Mobile Rich Media

Written on: February 7th 2008
Author: | Alternative Media

Movius Interactive Corp, a provider in messaging, collaboration and mobile media solutions announced a relationship with Action Engine Corporation, The On-Device Portal Company. Through a global distribution, technology and services agreement, the two companies will leverage their products to create intuitive and personalized mobile media applications and portals for mobile [...] More...

Who Clicked Britney?

Written on: January 31st 2008
Author: | Alternative Media

With the latest events and happenings of the famed Britney Spears, we felt it would be appropriate to take a glimpse of how Miss Spears is impacting the web. ———- Love her or hate her, like most celebrities, America has a morbid fascination with the trials and tribulations of Britney Spears. Through [...] More...

Click Fraud Climbs 16.6% In Q4

Written on: January 31st 2008
Author: | Alternative Media

Click Forensics™, Inc. today released industry pay-per-click (PPC) fraud figures for the fourth quarter 2007 from the search advertising industry’s leading independent click fraud reporting service – the Click Fraud Index. Now in its third year, the Click Fraud Index monitors and reports on data gathered from the Click Fraud Network™, [...] More...

Online Advertising To Face Growing Obstacles

Written on: January 25th 2008
Author: | Alternative Media

Deloitte’s Technology, Media & Telecommunications (TMT) industry predicts that, in 2008, at least one technology innovation developed in an emerging market will become a disruptive force in Western economies. “Western companies understand the importance of innovating in emerging markets,” said John Hegel, co-chairman of the Deloitte Center for Edge Innovation. “They [...] More...

Do Internet Companies Protect Data Well Enough?

Written on: January 24th 2008
Author: | Alternative Media

The fact that privacy laws differ markedly from country to country, whilst internet use knows no borders, complicates any attempt at a definitive answer, but a common EU, or even transatlantic, approach on how to protect internet users’ data is badly needed, stressed Sophia in’t Veld (ALDE, NL). On the [...] More...

Dentsu Teams With Chinese Ad Agency

Written on: January 23rd 2008
Author: | Alternative Media

Jason Jiang, CEO of Focus Media Holding Ltd., said that the company’s cooperation with Dentsu Inc. will better display its advantages on technology, products and client resources. Focus Media announced on Tuesday that Hua Kuang Advertising Company, its wholly-owned subsidiary, had entered an agreement with Dentsu to co-establish a new Internet [...] More...

B2B Sites Find Alternative To AdSense

Written on: January 9th 2008
Author: | Alternative Media

Online B2B publishers are monetizing their traffic better by offering free industry-specific content to their users. In providing valuable content to their audience, these publishers are generating revenue through NetLine Corporation’s RevResponse.com partnership program which gives Web publishers free content and pays them for sharing it with their audiences. Unlike Google [...] More...

Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?
Mobile. Smart devices have become standard, and advertising is only going to become more creative there.

Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.

Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.

Tempting as it might be, I don't want to get too involved in one aspect.

See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

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Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »

Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »

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Features

Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
With gTLDs, Global Branding Starts with a Name February 9th 2012
Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
Case Study: Social Ad Effectiveness February 8th 2012
Video: “Build an SEO Foundation” Excerpt February 8th 2012

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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

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