33Across Vice President of Marketing Allie Kline hails from Brand Affinity Technologies (BAT) where she oversaw the company’s brand development, marketing and athlete and celebrity relationships. Prior to BAT she ran global marketing for Unicast, the definitive leader in rich media advertising for over 10 years. While at Unicast, Allie was named as one of Fast Company magazine’s Fast 50 for her work in advancing the use of video in online advertising. Allie was at InterVU before Unicast and led marketing through its IPO and subsequent $2.8 billion sale to Akamai. Allie holds a BA in Corporate Communications and a minor in writing from Ithaca College.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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