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Internet marketing, e-commerce and merchandising leader Allan Levy is the president and CEO of SilverCarrot, Inc., The Lifestyle Performance Network, a firm he founded in 1999. SilverCarrot is an online publisher that successfully connects advertisers and marketers with consumers at rates that far exceed industry averages. Headquartered in New York, SilverCarrot properties include the SilveriNet affiliate network that joins Web publishers with the industry's top advertisers, and Recipe4Living, the largest user-generated recipe database on the Web. Contact him at allan@SilverCarrot.com or log on to SilverCarrot.com, SilveriNet.com or Recipe4Living.com.

More articles by Allan Levy

Allan Levy



Monetizing Content, Part 2

Written on
March 30th 2007
Author
  |   Allan Levy

Last month, I spoke about the first steps online publishers can take to monetize content, namely examining online traffic patterns. This included an analysis of unique visitors, repeat visitors, page views and where traffic originates from. After analyzing the traffic on a Web site, an online publisher needs to reach visitors [...] More...

Publisher Profitability: Laying Down the Basics to Base Your Content Monetization Plan

Written on
March 7th 2007
Author
  |   Allan Levy

The following is the first in a series detailing steps online publishers can take to monetize content. This is a relevant issue because everybody is becoming an online publisher. From outlets on music to food and investing, there are millions of sites with original content and many get in [...] More...

Can You Win with Lead Gen? How to Create Real Campaign Value with Online Lead Generation

Written on
January 24th 2007
Author
  |   Allan Levy

In the constantly changing world of lead generation on the Web, business people accustomed to prospecting offline ask me, “Allan, how do I figure out what approach will get my kind of business the results I need and do so cost-effectively? And, oh, can I build my brand identity [...] More...

The Lead Generation Riddle: Exploring What the Hallowed Marketing Trend is Worth to You

Written on
January 8th 2007
Author
  |   Allan Levy

Everything is in place. You or your client offers a quality product and service online; the company site is visually appealing, informative and easy to navigate; the e-commerce process is secure; the product delivery vendor is reliable. Everything was done correctly. Yet the site is not attracting the traffic and [...] More...



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Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...

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