A pioneer in brand identity and the creator of the concept of “brand voice,” Alan Siegel has devoted his career to helping organizations achieve greater recognition and relevance. Over five decades, Alan has gained the stature of both pillar of the establishment and provocative iconoclast. In 2011, Alan founded Siegelvision to focus on solving tough branding and communications problems for purpose-driven organizations. Supported by a team of veteran, handpicked talent, Alan delights corporations and non-profit organizations by untangling complexity and creating robust brand identities.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
ADOTAS is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.