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More articles by Alan Osetek
- 10 Steps to a Superior Online Campaign July 1st 2008
- Ten Steps For Optimizing Digital Ad Reporting & Measurement October 15th 2007
Alan Osetek
10 Steps to a Superior Online Campaign
ADOTAS EXCLUSIVE — As marketing strategies span multiple media channels and tactics, there is an abundance of data driving the need to integrate, visualize, and analyze results quickly and efficiently. Marketing dashboards provide an effective vehicle for tracking actual versus planned marketing campaign performance metrics. Additionally, they provide a foundation [...] More...
Ten Steps For Optimizing Digital Ad Reporting & Measurement
As a business intelligence solutions provider to agencies and advertisers, it’s interesting to watch the fast-paced changes occurring in digital media and web analytics today. A perfect storm is powering the transformation: the digitization of media and data, faster and cheaper computing, and the explosion of online networks and data [...] More...
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Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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- James Oppenheim, Peer39: Great point, Sacha! We believe that brand protection is emerging as an essential element of
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