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Alan Osetek is the EVP of Connexion.a - a leading provider of On-Demand marketing intelligence managed services for digital agencies and advertisers.

More articles by Alan Osetek


Alan Osetek



10 Steps to a Superior Online Campaign

Written on
July 1st 2008
Author
  |   Alan Osetek

ADOTAS EXCLUSIVE — As marketing strategies span multiple media channels and tactics, there is an abundance of data driving the need to integrate, visualize, and analyze results quickly and efficiently. Marketing dashboards provide an effective vehicle for tracking actual versus planned marketing campaign performance metrics. Additionally, they provide a foundation [...] More...

Ten Steps For Optimizing Digital Ad Reporting & Measurement

Written on
October 15th 2007
Author
  |   Alan Osetek

As a business intelligence solutions provider to agencies and advertisers, it’s interesting to watch the fast-paced changes occurring in digital media and web analytics today. A perfect storm is powering the transformation: the digitization of media and data, faster and cheaper computing, and the explosion of online networks and data [...] More...




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AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...


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