Adotas

Where media buyers start online


Featured Author

Alan Osetek is the EVP of Connexion.a - a leading provider of On-Demand marketing intelligence managed services for digital agencies and advertisers.

More articles by Alan Osetek


Alan Osetek



10 Steps to a Superior Online Campaign

Written on
July 1st 2008
Author
  |   Alan Osetek

ADOTAS EXCLUSIVE — As marketing strategies span multiple media channels and tactics, there is an abundance of data driving the need to integrate, visualize, and analyze results quickly and efficiently. Marketing dashboards provide an effective vehicle for tracking actual versus planned marketing campaign performance metrics. Additionally, they provide a foundation [...] More...

Ten Steps For Optimizing Digital Ad Reporting & Measurement

Written on
October 15th 2007
Author
  |   Alan Osetek

As a business intelligence solutions provider to agencies and advertisers, it’s interesting to watch the fast-paced changes occurring in digital media and web analytics today. A perfect storm is powering the transformation: the digitization of media and data, faster and cheaper computing, and the explosion of online networks and data [...] More...




  • Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?

    View Results

    Loading ... Loading ...

Latest News

News Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



Adotas Partnership