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More articles by Al Lalani
- Pinterest Monetization: Learning from Lessons Past May 1st 2013
- Paid Search Prices Continue to Rise; Better Returns in Social February 19th 2013
- Social Commerce Strategy and Metrics = Defensible Dollars and Money Well Spent January 25th 2013
Al Lalani
Pinterest Monetization: Learning from Lessons Past
ADOTAS — As we all learned from the film, “The Social Network,” monetization can be tricky business. As Justin Timberlake as Sean Parker famously said, “Ads aren’t cool.” Yet as social networks grow and demand more financial investment, pressure mounts to cash in. Recently, Pinterest has faced questions about monetization [...] More...
Paid Search Prices Continue to Rise; Better Returns in Social
Paid search for online retailers can become a spend suck, and price for keywords is still on the rise. In the second quarter of 2012, Google reported a 42% increase in paid click revenue. While more targeted and relevant ads can make the rising price of paid traffic worth the [...] More...
Social Commerce Strategy and Metrics = Defensible Dollars and Money Well Spent
Although many brands have started Facebook campaigns to increase traffic and brand awareness, what many might not realize is that brands can use tech and strategy to turn even the most abstract social terms into defensible dollars. (SUBSCRIBE TO THE ADOTAS NEWSLETTER AT THE BOTTOM OF THIS PAGE!) Changes on the social [...] More...
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Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
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