Ajitpal Pannu is Chief Strategy Officer at Smaato, the leading global mobile Real-Time Bidding (RTB) ad exchange (SMX) and Supply Side Platform (SSP). Pannu has a strong background in business development and product strategy from digital advertising technology companies such as OpenX, AdaptiveAds, Adify and Google DoubleClick.
During his tenure at OpenX, a leader in monetization platforms for publishers and one of the top global RTB exchanges, Pannu was a key member of the business team helping build premium publishers and a growing RTB marketplace to a leadership position. Over the course of three years, OpenX’s online RTB exchange grew by more than 200% YOY.
At Smaato, Pannu helps maintain a similar growth in mobile RTB and drives the core business and product strategy for its supply and demand business. Pannu majored in Finance at Cal State East Bay in the San Francisco bay area.
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