AdWeek

Featured Author

: Edited for ad agency executives, ADWEEK has the inside stories on: creativity, client/agency relationships, successful global advertising strategies. Plus news of accounts in review, the best creative work, new campaigns. There's wise, witty commentary in every issue. Only ADWEEK delivers national, global and important regional news of your own advertising scene.

Adweek is a VNU Business Publications, USA, Inc. and VNU eMedia production.

VNU Business Publications, USA, Inc. penetrates and enlightens the newspaper industry with print, face-to-face and online information VNU eMedia enables VNU Business Publications, USA, Inc. to publish in the fast-paced online market.

Myspace to Move Into Ad-Supported Music

Written on: November 20th 2007
Author: | AdWeek

MySpace is joining the search for a new business model for the music industry by enlisting the help of advertising. Next March, fans of punk band Pennywise can go to stores to buy the group’s ninth album. Or they can go to the MySpace profile of Textango, a mobile music distributor, [...] More...

IBM Study Quantifies Ad Spend Shift

Written on: November 9th 2007
Author: | AdWeek

About 30 percent of the advertising revenue now resting in the coffers of traditional media companies will shift to online ad exchanges like Yahoo! and Google in the next five years, according to a new report from IBM Global Business Services. More than half of the 80 industry executives IBM polled [...] More...

Spotlight

Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...

Latest News

Layoff tracker January 8th 2009 ADOTAS — We have started a short list of the [...] more »
CES Revelations January 8th 2009 ADOTAS — No earth shattering news at CES, but here [...] more »
Microsoft Snatches Verizon and Dell January 8th 2009 ADOTAS — Microsoft signed deals with Verizon and Dell, as [...] more »
Small Businesses Battered January 8th 2009 ADOTAS — The pain caused by the spiraling economy may [...] more »
Microsoft - Again - Rejects Yahoo Bid January 8th 2009 ADOTAS — Steve Ballmer, once again, says that there is no [...] more »
Apple Of My Eye…and OS January 8th 2009 ADOTAS — Apple might be dealing awkwardly with Steve Jobs’ [...] more »
Email Marketing January 8th 2009 ADOTAS — Erick Mott, communications director for Lyris, gives some [...] more »