Adrian Moxley is Chief Marketing Officer and Co-Founder atWeSEE. With over 20+ years experience in both an online and offline media business environment, Adrian has been responsible for building, monetizing and managing media properties and running their sales and commercial development teams. Since 1998, Adrian has been directly involved in building technology and advertising strategies for market-leading digital properties. These include John Brown Publishing’s first consumer-led magazine brands, website Viz Comic, Fortean Times and Bizarre Magazine.
In 1998 Adrian left to join the senior management team of start-up Xrefer.com (subsequently sold to Reed Elsevier) as Business Development Director. In 2001 Adrian joined Bertelsmann’s Lycos Europe where he held a number of senior director roles that included International Sales Director and International Business Development Director; all of which held a remit for the development of Lycos Europe’s consumer and social content strategies for their leading community products - Love@Lycos (dating), Lycos Chat (community) and Tripod and well as Lycos mail and Caramail (email service). As well as developing tools and strategies for social content monetization he was responsible for signing high value advertising deals with leading agencies and their clients ranging from – Sony Ericssion, Levis, Canon and Nokia.
In early 2002 Adrian, along with his former colleague Angie Lopez, foresaw the trend of people beginning to share their lives and interests online, and with this in mind saw the market need for a technology that was capable of understanding and classifying visual content for the purpose of turning image content in to targetable ad space and for turning user generated images in to searchable and discoverable queries for ecommerce. This foresight was later realized in the form of WeSEE Ltd which was launched in early 2010.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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