Press Release

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Meredith Xcelerated Marketing Recognized with Top Honors at 2014 Content Marketing Awards

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August 28th 2014
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(ADOTAS) New York (August 28, 2014) – Meredith Xcelerated Marketing (http://www.mxm.com/) (MXM), the leading content-powered, customer engagement agency and a part of Meredith Corporation (NYSE: MDP; www.meredith.com), announced today it has won 10 Content Marketing Awards for its work on behalf of clients including Kia Motor Company, Kraft Foods, Publix,  State Farm, ACLU and HAP.  In addition, MXM was recognized as a finalist for the Content Marketing Agency of the ... More...

InMobi inks global partnership with Factual to increase Mobile Ad Efficacy for Brands

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August 28th 2014
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(ADOTAS) Singapore & Los Angeles, August 27, 2014 – InMobi, the world’s largest independent mobile advertising platform, and Factual, the preeminent location data company in mobile marketing, today announced a partnership to create a rich set of audience targeting solutions for brand advertisers. InMobi’s anonymous dataset of global mobile consumer activity will be combined with Factual’s location-based data to build geo-derived audience segments worldwide. This partnership enables marketers to globally ... More...

Eyeview and LiveRamp Partnership Delivers Powerful Data Solutions to Brands

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August 27th 2014
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(ADOTAS) NEW YORK, NY–Aug 27, 2014 – Eyeview, the leading provider of personalized online video advertising solutions, today partners with LiveRamp to leverage data onboarding service capabilities and provide customers of both brands with the ability to create more meaningful interactions with consumers. In partnering with LiveRamp, Eyeview enables customers to seamlessly onboard their CRM data and provide new actionable targets for highly effective, personalized online video advertising. In addition, Eyeview ... More...

Rubicon Project Selected to Power Global Exchange for International Media Group, Future plc

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August 27th 2014
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(ADOTAS) LONDON – 27 AUGUST, 2014 – Rubicon Project (NYSE: RUBI), which operates one of the industry’s largest independent real-time trading platforms for the buying and selling of advertising, is launching a global advertising exchange for Future plc (LSE: FUTR), the award-winning international media group and leading digital business.  This will enable advertisers and their agencies to reach Future’s audiences around the world via a single advertising automation platform. Future’s global exchange will include ... More...

Evolve Media Further Strengthens Viewability Through Partnership with Moat

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August 26th 2014
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(ADOTAS) LOS ANGELES, CA – AUGUST 26, 2014 – Evolve Media, the largest publisher of enthusiast content on the web, publishing passion-fueled content for men and women under its vertical portfolios, CraveOnline and TotallyHer, today announced a partnership with Moat to help Evolve audit the viewability of all of its web properties, all of which reach more than 93 million people globally each month. Moat will provide Evolve with viewability ... More...

MediaMath Enables Advertisers to Access FBX’s API through the TerminalOne Platform API

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August 26th 2014
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(ADOTAS) NEW YORK, NY — August 26, 2014 — MediaMath, the creator of the TerminalOne Marketing Operating System™ (T1) for digital marketers, now enables advertisers to access FBX inventory through the T1 Platform API, further enhancing the platform’s capability. MediaMath is one of the few select demand-side technology partners that have direct integration with FBX, providing easy access to FBX Right Hand Side and Page Post Ad inventory. The release of ... More...

Kitara Media Advances Mobile Video Advertising with Propel ‘Forward’ Technology Release

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August 26th 2014
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(ADOTAS) JERSEY CITY, N.J., August 26, 2014 – Kitara Media (OTCBB: KITM), a leading digital media and technology company providing video solutions to advertisers, digital marketers and publishers, today announced its release of Propel Forward, an expanded set of offerings for mobile and multi-screen video advertising. “According to the IAB BI Intelligence Report, with the exception of mobile advertising, online video is growing faster than most other advertising mediums. Propel Forward combines the ... More...

Artisan Expands Mobile Marketing Automation Capabilities with In-App Messaging

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August 25th 2014
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(ADOTAS) Philadelphia, PA, August 25, 2014 – Artisan today announced the availability of in-app messaging capabilities, which are uniquely integrated into its proven Mobile Experience Management (MEM) platform for mobile app analytics, personalization, and testing.  This unified offering empowers marketers with the ability to target app users with the right in-app messages at the right time, integrate native apps into their overall marketing campaigns, and provide a consistent omni-channel brand ... More...

Tremor Video Hires Publisher Veteran Manish Jha to Lead Supply-Side Platform

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August 21st 2014
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(Adotas) New York, NY – August 21, 2014 – Tremor Video, Inc. (NYSE: TRMR), an advertising technology  company elevating brand performance across all screens for the world’s leading brands and publishers,  today announced it has hired Manish Jha as President, Publisher Platforms. In this role, Jha will be responsible for leading Tremor Video’s publisher operations, including the launch of its sell–side enterprise platform, managing and expanding the Company’s growing roster ... More...

AppNexus Announces Investment at $1.2 Billion Valuation

Written on
August 21st 2014
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(Adotas) New York, NY – August 21, 2014 – AppNexus, the world’s largest independent advertising technology company, today announced that a large, Boston-based public equity and asset management firm has invested $60 million in the company, valuing it at $1.2 billion. With interest from other parties to invest up to an additional $40 million, the total potential investment is $100 million. “When we founded AppNexus, our aspiration wasn’t just to build ... More...


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