Press Release

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Intergi Entertainment Changes Name, Takes on Playwire Brand

Written on
September 30th 2014
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(ADOTAS) Deerfield, Fla., September 30, 2014 – Intergi Entertainment today announced that it has become the world’s largest digital content ad exchange in Entertainment and Gaming with 4 billion ad views each month, across 165 countries. The company also leads by 5X in the U.S. Gaming and Entertainment sector as it reaches 52 million unique visitors monthly, according to comScore. Based on its success in the gaming industry, the company has ... More...

MarketLive Announces mCloud on Amazon Web Services

Written on
September 29th 2014
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(ADOTAS) Petaluma, CA – September 29, 2014 & Shop.org Summit (Seattle WA) – MarketLive, the leading Total Commerce technology platform for fast-growing retailers, today announced mCloud, its official hosted database and online transaction processing (OLTP) engine based on Amazon Web Services (AWS). After extensive pilot testing, MarketLive is offering the AWS infrastructure for all customers.  Customers benefit from global infrastructure capabilities, responsive scaling for peak periods and included redundancy capabilities. MarketLive is ... More...

Integral Ad Science Introduces Causal Impact to Determine the Causal ROI of Online Display Campaigns

Written on
September 26th 2014
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(ADOTAS) New York, NY – Sept. 26, 2014 – Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today announced the industry’s first causal ROI measurement solution, Causal Impact. After a successful beta testing cycle with Fortune 500 advertisers and category leaders across various sectors, including CPG, finance, online gaming and telecom, all online advertisers now have access to this patent-pending ... More...

Vibrant Media’s Suite of Native Ad Products Open for Programmatic Business

Written on
September 25th 2014
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(ADOTAS) New York, September 25th, 2014 — Native advertising pioneer Vibrant Media is enabling programmatic buying of their suite of unique, native ad placements by officially launching what is already one of the world’s largest scale desktop and mobile native advertising private exchanges. Using both contextual and audience signals, advertisers can now deliver their campaigns through words and images across Vibrant’s premium publishers. The digital advertising company, which has directly served ... More...

iSocket Launches Automated Guaranteed Buying with Wenner Media

Written on
September 24th 2014
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(ADOTAS) New York, NY (September 24, 2014) iSocket, the leader in programmatic direct and reserved media sales  today announced a partnership with automation Wenner Media, LLC, publisher of Rolling Stone, Us Weekly and Men’s Journal. iSocket’s publisher-facing tool, iSocket for Publishers (iFP), allows media sellers to streamline their reserved sales process by automating the 40-odd steps that go into executing a single reserved media deal. Agencies and brands can use iSocket’s ... More...

Millennial Media to Acquire Nexage For $108 Million

Written on
September 23rd 2014
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(ADOTAS) Baltimore, MD (September 23, 2014) – To accelerate its leading position in mobile advertising, Millennial Media (NYSE: MM) today announced it has signed a definitive agreement to acquire Nexage for approximately $107.5 million in cash and stock, subject to certain adjustments. Based in Boston, privately held Nexage is a leading provider of Real-Time-Bidding (RTB) technology that helps to automate the buying and selling of mobile advertising. “We are in a very ... More...

AppNexus Receives $25 Million Investment from WPP

Written on
September 22nd 2014
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(ADOTAS) New York, NY, September 22, 2014 – WPP, Xaxis, and AppNexus announced today a strategic transaction that will augment AppNexus’ position as the industry’s largest independent ad technology company. Under the terms of the agreement, AppNexus will acquire Xaxis’ premium ad-serving technology, Open AdStream® (OAS), now known as Xaxis For Publishers. In addition, WPP will invest $25 million in AppNexus, adding to the $85 million in funding the company ... More...

Kitara Media Maintains Leadership in Health Information Video Market with HealthGuru

Written on
September 22nd 2014
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(ADOTAS) JERSEY CITY, N.J., September 22, 2014 – Kitara Media (OTCBB: KITM), a leading digital media and technology company providing video solutions to advertisers, digital marketers and publishers, today announced leadership benchmarks in the health information video market and new video solutions powered by the Propel+ video advertising technology platform. comScore Video Metrix results for the first half of 2014 ranked Healthguru.com, one of Kitara Media’s owned and operated sites, highest in ... More...

Winners announced for Adweek’s Project Isaac Award

Written on
September 22nd 2014
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(ADOTAS) New York, NY (Sept. 22, 2014) – ADWEEK, the leading resource for media, marketing and advertising news, today announces its 2014 Project Isaac and Isaac+ Award winners, honoring inventors expanding the realm of possibility and transforming media, advertising, marketing and technology with new products and concepts. This year’s winners are showcased in ADWEEK’s Invention Issue out today and on the Project Isaac hub at ADWEEK.com. Taking this year’s Gravity Award, the top ... More...

Hearst Corporation Forms New Silicon Valley Digital Product Development Group

Written on
September 19th 2014
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(ADOTAS) NEW YORK, NY and SAN FRANCISCO, CA–(Sep 19, 2014) -  Hearst Corporation today announced the formation of a new Silicon Valley digital product development group to accelerate its high-growth, multi-screen digital media offerings. The announcement was made by Steven R. Swartz, president and CEO of Hearst Corporation, and Philip R. Wiser, chief technology officer. The new technology group will work across Hearst businesses to extend the digital reach of Hearst’s ... More...


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