AdotasWire

AdotasWire was established in 2012 as a vehicle for news releases from companies in the interactive advertising industry. Adotas was not involved in the creation of this content. All information featured under the AdotasWire heading is supplied by the respective companies and/or the communications professionals that represent said companies. Adotas accepts no responsibility for any false claims, statements, opnions or data included therein.



IBM and Kenshoo Partner to Deliver Premium Search Marketing Solutions

Written on
April 17th 2014
Author
  |   AdotasWire

SAN FRANCISCO, April 17, 2014 (ADOTAS) – Kenshoo, the global leader in predictive media optimization, today announced it will go to market with IBM to deliver search marketing campaign management solutions to clients, such as Bizgnition. A certified IBM business partner, Kenshoo offers premium technology solutions for automating, measuring, and improving search engine marketing campaigns at scale. The Kenshoo platform was named the sole leader by independent research firm, Forrester Research Inc. ... More...

USA TODAY Sports Weekly Launches Socially-Integrated App Across All Major Platforms, Powered By MAZ

Written on
April 17th 2014
Author
  |   AdotasWire

NEW YORK, April 17, 2014 (ADOTAS) – MAZ, whose publishing platform powers over 750 apps across the Apple’s iTunes Store, Google Play, and Amazon’s Appstore, announced today that they have partnered with USA TODAY Sports Weekly to create its apps across all mobile and tablet devices. The first digital edition of USA TODAY Sports Weekly, produced using the MAZ publishing platform, debuts today, and is available oniTunes,Google Play, and Amazon Kindle. USA TODAY Sports Weekly ... More...

Qriously Expands U.S. & U.K. Marketing & Sales Teams, Opens Paris Office

Written on
April 16th 2014
Author
  |   AdotasWire

NEW YORK, April 16, 2014 (ADOTAS) — Qriously, the location-based public-opinion company, announced today that it has beefed up its marketing and sales departments in the U.S. and the U.K., and has opened an office in Paris to handle increasing sales there. Opening the Paris office as head of sales is Camille Dupré, who had been the sales director of YOC. Prior to YOC, Dupré held a similar role with Tribal ... More...

iSocket Announces New Partnerships with Kantar Media and MediaMath

Written on
April 16th 2014
Author
  |   AdotasWire

SAN FRANCISCO, April 16, 2014 (ADOTAS) — iSocket, the leading provider of automated guaranteed advertising, today announced two new channel partners: Kantar Media andMediaMath. Both integrations will introduce a new way for buyers to discover reserved inventory from iSocket’s publisher partners. Top tier publishers including Conde Nast, Forbes and Microsoft use iSocket for Publishers (iFP) to automate their guaranteed digital media sales. Publisher sales teams can use iFP’s automation tools to create and package orders, ... More...

Interactive Video Goes Global, Sizmek Reveals in New Benchmarks Report

Written on
April 16th 2014
Author
  |   AdotasWire

NEW YORK, April 16, 2014 (ADOTAS) – Sizmek (NASDAQ: SZMK) announced the release of its annual Global Benchmark Report, “Breaking Boundaries: Engagement Gone Global,” revealing the key trends in digital advertising in its analysis of more than 913 billion ad impressions worldwide for 2013. Included in the Benchmark Report for the first time, HTML5 usage saw a marked increase with measurable impression totals in North America, Latin America, Europe and Australia. ... More...

eZanga.com Addresses the Implications of Google AdWords Changes

Written on
April 16th 2014
Author
  |   AdotasWire

MIDDLETOWN, Del., April 16, 2014 (ADOTAS) – On April 9, 2014, Google announced changes to their policies regarding sharing keyword data that will soon affect online advertisers using Google AdWords. These changes will not affect the way most third-party advertising platforms access keyword data necessary for optimizing ad campaigns. While the change in AdWords policy will not impact eZanga.com’s customers’ campaigns, CEO Rich Kahn (pictured) addressed the new policy on April 14. As ... More...

Vertical Search Works Acquires addGloo

Written on
April 15th 2014
Author
  |   AdotasWire

NEW YORK, April 15, 2014 (ADOTAS) – Vertical Search Works (VSW), the leading semantic search technology company, announced its acquisition of addGloo, a demand-side platform (DSP) focused on integrating real-time semantic analysis with real-time bidding (RTB) for online display advertising. VSW is now in a position to give advertisers a more efficient way to buy, execute and optimize their online campaigns with greater relevance and scale via real-time bidding. The acquisition ... More...

BlueKai Partners with MoPub to Help App Developers Drive Audience Targeting

Written on
April 15th 2014
Author
  |   AdotasWire

SAN FRANCISCO, April 15, 2014 (ADOTAS) –  BlueKai, the industry’s leading data management and activation system, and MoPub, a leading ad server for smartphone publishers, today announced a partnership that will enable iOS and Android developers the ability to leverage data to better monetize mobile inventory and increase ad revenue. Through BlueKai’s Audience Marketplace, MoPub partners will have access to quality and anonymous data on more than 100 million unique mobile users, giving ... More...

Vdopia Inc. Hires Veteran Adtech Exec Shulman as SVP, Sales

Written on
April 15th 2014
Author
  |   AdotasWire

FREMONT, Calif., April 15, 2014 (ADOTAS) — Vdopia, the global leader in mobile video advertising, today announced that Jason Shulman has joined the company as Senior Vice President, Sales — a newly created position in the company’s San Francisco office. Shulman will be responsible for growing North America media and programmatic revenue for the company. “Jason has in-depth experience in both start-up and Fortune 500 marketing services companies with an agency and brand marketer focus,” ... More...

Visual IQ and Marin Software Formalize Strategic Partnership

Written on
April 15th 2014
Author
  |   AdotasWire

NEEDHAM, Mass., April 15, 2014 (ADOTAS) – Visual IQ, the leading cross channel marketing attribution software provider, andMarin Software (NYSE:MRIN), provider of a leading Revenue Acquisition Management platform for advertisers and agencies, today announced the companies have officially partnered to help joint clients maximize the effectiveness of paid search campaigns through attribution-powered insights. With Marin Software meeting the criteria of Visual IQ’s Vision Certified Partner Program and Visual IQ becoming a Marin Connect ... More...


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