Press Release

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Hearst Corporation Forms New Silicon Valley Digital Product Development Group

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September 19th 2014
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(ADOTAS) NEW YORK, NY and SAN FRANCISCO, CA–(Sep 19, 2014) -  Hearst Corporation today announced the formation of a new Silicon Valley digital product development group to accelerate its high-growth, multi-screen digital media offerings. The announcement was made by Steven R. Swartz, president and CEO of Hearst Corporation, and Philip R. Wiser, chief technology officer. The new technology group will work across Hearst businesses to extend the digital reach of Hearst’s ... More...

CLIO Awards Annouces 2014 Winners

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September 19th 2014
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(ADOTAS) New York, NY (September 19, 2014) – The 55th annual CLIO Awards, an international competition showcasing the best work in advertising, design and communications, today announces its 2014 Grand CLIO Award winners. Embodying creative excellence and producing breakthrough work in the advertising industry, the honorees will be celebrated during the 55th annual CLIO Awards ceremony on October 1 at Cipriani Wall Street in New York City. Over the past week, ... More...

Nexage Reports 227 Percent Growth in Programmatic Spend

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September 18th 2014
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(ADOTAS) BOSTON, MA–(Sep 18, 2014) -  Nexage, the leading premium mobile advertising marketplace, announced today that programmatic spend through the Nexage Marketplace grew 227 percent annually. The above-market growth affirms and animates the impact of three key trends: The massive consumer shift to mobile The rapid adoption of programmatic as the core trading model The acceleration of brand spend in the premium segment as advertisers energize to reach and compel the mobile consumer via ... More...

Targeted Victory Pilots New Cross-Device DMP Solution

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September 17th 2014
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(ADOTAS) WASHINGTON – September 17, 2014 – Targeted Victory announced today that they are the first to utilize Lotame’s new cross-device DMP solution, which will allow them to take best-of-breed, cookie based political audience segments and extend them seamlessly across mobile. “Targeted Victory was the first pilot partner for our cross-device solution,” said Lotame Founder and CEO Andy Monfried. “Political marketing has been accused of lagging behind commercial marketing in terms ... More...

Adaptive Medias, Inc. Announces Agreement to Raise $5.2 Million in Private Placement

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September 17th 2014
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(ADOTAS) IRVINE, CA–(Sep 15, 2014) – Content syndication and monetization company, Adaptive Medias, Inc. (OTCQB: ADTM), a leader in programmatic advertising across mobile, video and online display, announced today that it has closed private placements with two institutional investors. The Company has agreed to sell an aggregate of 2.13 million shares of its common stock at $2.25 per share, for total gross proceeds of $5.2 million. The Company intends to use the ... More...

New Mobile Ad Report From Millward Brown Digital Shows Location and Social Data Is Critical

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September 16th 2014
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(ADOTAS) Boston, MA, Sept. 16, 2014 – Millward Brown Digital, the world’s leading digital experts in helping clients grow great brands, today released the Getting Mobile Right report, identifying the optimal approach for marketers to drive brand growth through effective mobile marketing strategies. “Marketers are expected to invest nearly $20 billion in mobile marketing in 2015, but many are still struggling with the optimal approach,” said Stephen DiMarco, President, Millward Brown ... More...

Kitara Media to Present at 5th Annual Craig-Hallum Alpha Select Conference

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September 16th 2014
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JERSEY CITY, N.J., September 16, 2014 – Kitara Media (OTCBB: KITM), a leading digital media and technology company providing video solutions to advertisers, digital marketers and publishers, today announced that it will be a featured presenter at the 5th annual Craig-Hallum Alpha Select Conference to be held on Thursday, September 18, 2014 in New York City at the Convene Conference Center. The presentation by Bob Regular, CEO of Kitara Media, is scheduled to begin ... More...

Integral Ad Science and Collective Partner to Ensure Media Quality

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September 15th 2014
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(ADOTAS) NEW YORK, NY–( Sep 15, 2014) -  Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, and Collective, a programmatic, multiscreen advertising company connecting brand marketers to consumer audiences, have today announced an alliance to set high-quality standards for Collective’s clients. With this agreement, Collective is adding Integral’s media quality solutions suite into its existing measurement and quality solutions across Collective’s ... More...

Portal A Taps Former Electus Executive Evan Bregman to Head Original Content

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September 15th 2014
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(ADOTAS) San Francisco, CA – September 15, 2014 – Independent creative studio, Portal A, today announced that Evan Bregman, the former Executive Director of Digital Media at Electus and an award-winning producer for multiple platforms, is joining the company as Head of Original Content. At Electus, Bregman oversaw creative, production and audience development for all of the Electus Digital properties. In his new role starting September 15, Bregman will oversee Portal ... More...

iStock by Getty Images to disrupt stock photo industry with bold new changes

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September 15th 2014
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(ADOTAS) Monday, 15 September, 2014 – iStock by Getty Images, the original resource for crowd-sourced royalty-free stock images, media and design elements, today launches a series of major changes to simplify purchasing and make its premium content available to customers for even less.  The far reaching changes, which include simplified content collections, improved search and new pricing firmly position iStock as the number one place to source unique, quality content ... More...


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