Press Release

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AnswerDash Transforms Help Center with Zendesk Integration

Written on
December 18th 2014
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Seattle, WA – December 18th, 2014 - AnswerDash, the world’s leading provider of contextual answer technology for websites, today announced a significant technology integration with Zendesk Help Center to further customer self-service initiatives for Zendesk clients. The integration makes it easy for websites to display help content from Zendesk Help Center as contextual Q&A that appear on relevant objects on a web page. The effect is that website users have ... More...

Operative Appoints Rick Glickman as Chief Financial Officer

Written on
December 16th 2014
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Operative, the global leader in advertising business management solutions for digital publishers, broadcasters and cable networks, today appointed Rick Glickman as Executive Vice President and Chief Financial Officer. Glickman, a veteran financial strategist with significant experience leading high-growth companies, will work closely with the executive team and board of directors to support Operative’s strategic expansion initiatives. “We’re excited to have such an accomplished executive join the Operative team,” says ... More...

PubNative Announces Mobile Native Adaptor for Programmatic Demand

Written on
December 11th 2014
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PubNative, the Berlin-headquartered native Supply Side Platform, today announced that it has launched the world’s first mobile native adaptor for all types of demand sources, enabling all mobile ad networks and demand-side platforms to access native inventory. Additionally, PubNative officially announced former Motility Ads general manager Eddie de Guia as co-founder and managing director, guiding the strategic direction of the company as it continues to experience rapid growth and advance ... More...

Parllay Unveils Comprehensive Content Marketing & Social Merchandising Ecosystem

Written on
December 11th 2014
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Parllay, the brand and audience engagement company, today announced general availability of its social marketing ecosystem of products including Parllay Studio and Parllay Channels. Parllay Studio is a complete content marketing and trend Intelligence platform powered by a semantic knowledge engine. Parllay Channels is a content aggregation, product discovery and loyalty marketing platform that helps brands close the loop from social engagement to sales. “The Parllay ecosystem of products helps brands ... More...

Magna Global’s 2015 Global Advertising Revenue Forecasts Digital Ad Spending to Surpass TV by 2017

Written on
December 8th 2014
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In 2015 global ad revenues are expected to grow 4.8% to $536 billion, according to the latest forecast from Magna Global. That’s down a bit from the shop’s June forecast of 4.9% growth for next year and represents a deceleration from this year when Magna expects the final tally will be 5.5% growth to $512 billion. “In 2014 the long-awaited European recovery finally came in time to partly offset a weaker ... More...

Apple Reports Strong Fourth Quarter Results After Huge iPhone 6 Launch

Written on
October 20th 2014
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Apple today announced financial results for its fiscal 2014 fourth quarter ended September 27, 2014. The Company posted quarterly revenue of $42.1 billion and quarterly net profit of $8.5 billion, or $1.42 per diluted share. These results compare to revenue of $37.5 billion and net profit of $7.5 billion, or $1.18 per diluted share, in the year-ago quarter. Gross margin was 38 percent compared to 37 percent in the year-ago ... More...

Intergi Entertainment Changes Name, Takes on Playwire Brand

Written on
September 30th 2014
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(ADOTAS) Deerfield, Fla., September 30, 2014 – Intergi Entertainment today announced that it has become the world’s largest digital content ad exchange in Entertainment and Gaming with 4 billion ad views each month, across 165 countries. The company also leads by 5X in the U.S. Gaming and Entertainment sector as it reaches 52 million unique visitors monthly, according to comScore. Based on its success in the gaming industry, the company has ... More...

MarketLive Announces mCloud on Amazon Web Services

Written on
September 29th 2014
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(ADOTAS) Petaluma, CA – September 29, 2014 & Shop.org Summit (Seattle WA) – MarketLive, the leading Total Commerce technology platform for fast-growing retailers, today announced mCloud, its official hosted database and online transaction processing (OLTP) engine based on Amazon Web Services (AWS). After extensive pilot testing, MarketLive is offering the AWS infrastructure for all customers.  Customers benefit from global infrastructure capabilities, responsive scaling for peak periods and included redundancy capabilities. MarketLive is ... More...

Integral Ad Science Introduces Causal Impact to Determine the Causal ROI of Online Display Campaigns

Written on
September 26th 2014
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(ADOTAS) New York, NY – Sept. 26, 2014 – Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today announced the industry’s first causal ROI measurement solution, Causal Impact. After a successful beta testing cycle with Fortune 500 advertisers and category leaders across various sectors, including CPG, finance, online gaming and telecom, all online advertisers now have access to this patent-pending ... More...

Vibrant Media’s Suite of Native Ad Products Open for Programmatic Business

Written on
September 25th 2014
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(ADOTAS) New York, September 25th, 2014 — Native advertising pioneer Vibrant Media is enabling programmatic buying of their suite of unique, native ad placements by officially launching what is already one of the world’s largest scale desktop and mobile native advertising private exchanges. Using both contextual and audience signals, advertisers can now deliver their campaigns through words and images across Vibrant’s premium publishers. The digital advertising company, which has directly served ... More...


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