Press Release

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Brands “Liking” Owned Digital Destinations over Social Media

Written on
July 23rd 2014
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(ADOTAS) NEW YORK – July 23, 2014 – Jun Group (www.jungroup.com) data released today shows that brand advertisers have shifted their digital goals away from Facebook and YouTube to promote their owned online destinations. To view and/or download the research, visit www.jungroup.com/socialresearch. According to Jun Group campaign data, the share of clicks driving consumers to brand owned and operated sites more than doubled from 2012 to 2013, increasing from 28% to ... More...

Centro Hires Michael Bruns as Chief Financial Officer

Written on
July 22nd 2014
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(ADOTAS) Chicago, IL – July 22, 2014 – Centro (www.centro.net), a provider of unified, enterprise-class software for digital advertising, today announced the addition of Michael Bruns as Chief Financial Officer. Bruns comes with an expansive management and investment banking career focused on guiding the growth of cloud-based, enterprise software companies. He has helped numerous companies grow and solidify market position by raising capital, leading mergers and acquisitions, and enhancing financial ... More...

Yahoo to Acquire Flurry to Strengthen Mobile Products

Written on
July 21st 2014
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(ADOTAS) SUNNYVALE, Calif. & SAN FRANCISCO –Yahoo! Inc. (NASDAQ: YHOO) and Flurry, Inc. announced today that they have reached a definitive agreement for Yahoo to acquire Flurry. “Yahoo’s growth in mobile traffic comes from great people and great products” Yahoo is on a mission to re-imagine users’ daily habits, and mobile is at the center of everything we do. Our agreement to acquire Flurry is a meaningful step for the company and reinforces ... More...

MediaMath Joins NYC Downtown’s Growing New Economy with Move to 4 World Trade Center

Written on
July 21st 2014
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(ADOTAS) NEW YORK, July 21, 2014 – Silverstein Properties announced today that global technology company MediaMath has signed a 15-year, 106,000 square foot lease at 4 World Trade Center. The company will consolidate its more than 300 NY-based employees from three Midtown locations into the 44th, 45th, and 46th floors of 4 World Trade Center when it moves into the 72-story tower in early 2015. MediaMath joins a growing and diverse group ... More...

Intent Media Closes $22.7 Million Financing Round Led by Insight Venture Partners

Written on
July 21st 2014
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(ADOTAS) NEW YORK, July 21, 2014 — Intent Media, the leader in intelligent advertising solutions for travel companies, today announced that it has closed a $22.7 million Series C financing round to fuel its continued growth. New York-based Insight Venture Partners led the round, with participation from existing Intent Media investors Matrix Partners and Redpoint Ventures. As part of the transaction, Bradley Twohig at Insight Venture Partners will join Intent Media’s ... More...

SocialToaster joins the IZEA Exchange to Leverage Sponsored Social Marketing

Written on
July 17th 2014
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(ADOTAS) July 17, 2014 – BALTIMORE, MD – SocialToaster, Inc., the leading solutions provider for social engagement and loyalty rewards programs, today announced it has selected IZEA, Inc. (OTCQB: IZEA), the leader in sponsored social, to leverage their Exchange platform to execute and manage sponsorship campaigns at scale across multiple platforms including Twitter, Facebook, Instagram, Tumblr, YouTube and LinkedIn. By joining IZEAs Exchange ecosystem, SocialToaster is able to expand on ... More...

ReactX Accesses More Than 10 Billion Programmatic Ad Impressions Per Month

Written on
July 17th 2014
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(ADOTAS) LOS ANGELES, CA – ReactX (http://www.reactx.com), a leader in the automation of billions of digital brand dollars across all screens programmatically, announced new technology enhancements that enable advertisers to achieve 100% viewabilty on non-standard, high impact custom ad units. Advertisers now have access to real-time pre-auction impression qualification, which ensures in-view delivery of rich media, Flash, and HTML5. With this news, ReactX is also announcing a major milestone in accessing more ... More...

Integral Ad Science Releases Q2 2014 Media Quality Report

Written on
July 16th 2014
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(ADOTAS) NEW YORK, NY -  Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today released its Q2 2014 Media Quality Report, updating the industry on important metrics — True Advertising Quality (TRAQ) Score, ad fraud, viewability, and brand safety. This quarter, the report features additional verticalized data, comparing how certain verticals’ digital ad campaigns performed. It also revealed no significant ... More...

Thunderhead Signals Rapid North American Growth with Key Leadership Appointment

Written on
July 16th 2014
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(ADOTAS) NEW YORK – Thunderhead.com, a leader in enterprise solutions for customer engagement, has today announced the appointment of George Wright as SVP and General Manager, Americas & APAC. George is the first of a number of key hires for the organization as Thunderhead.com moves to scale the North American team to meet the global demand for its recently launched ONE Engagement Hub. “This, coupled with a fresh approach to working with ... More...

MediaMath Selects Headway Digital As Exclusive Representative in Latin American Region

Written on
July 16th 2014
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(ADOTAS) NEW YORK, July 16, 2014 – MediaMath, creator of the TerminalOne Marketing Operating System™ for digital marketers, is expanding its reach to Latin America and has chosen global programmatic media company Headway Digital (www.headwaydigital.com) as its exclusive partner in the region. Through the partnership, both companies are strongly positioned to grow their reach and extend huge advantages to their clients in Latin America, who will now be able to leverage the ... More...


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