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- Mediasmith Taps Medialets As Official 3rd-Party Server for Mobile/Tablet Advertising June 18th 2013
- Breaking: VivaKi and Mass Relevance Announce Partnership June 17th 2013
- VIDEO: Be On Integrates Emotion Measurement Platform Into Branded Video Campaigns June 14th 2013
- Legolas Media Forms Upfront Digital Media, Unveils Market’s First Multi-screen, Multi-format Programmatic Direct Offering June 11th 2013
- TubeMogul and LiveRail Announce Dates for Global Programmatic Branding Roadshow June 6th 2013
AdotasWire
Mediasmith Taps Medialets As Official 3rd-Party Server for Mobile/Tablet Advertising
NEW YORK, June 18, 2013 (ADOTAS) – Medialets, the essential platform for mobile and tablet advertising, announced today that Mediasmith, one of the largest independent digital media agencies in the US, has selected the platform as its third-party ad server for mobile. The partnership provides Mediasmith with comprehensive technology and [...] More...
Breaking: VivaKi and Mass Relevance Announce Partnership
AUSTIN, TX, June 17, 2013 (ADOTAS) – VivaKi, a global leader in digital advertising solutions, and Mass Relevance, the technology leader in social curation and integration, today announced a strategic partnership to drive paid media ROI through engaging, interactive social experiences. The partnership will give all Publicis Groupe agencies access to [...] More...
VIDEO: Be On Integrates Emotion Measurement Platform Into Branded Video Campaigns
LONDON, June 14, 2013 (ADOTAS) — Be On, AOL’s global branded content business, today announces a worldwide partnership with Realeyes, an emotional testing platform that measures how people feel and react when they view branded video content. Be On can now offer biometric tracking to determine the emotional impact of a [...] More...
Legolas Media Forms Upfront Digital Media, Unveils Market’s First Multi-screen, Multi-format Programmatic Direct Offering
NEW YORK, June 11, 2013 (ADOTAS) – Capitalizing on its legacy of trust and transparency in delivering reserved audiences to specific digital channels, Legolas Media today announced the formation of Upfront Digital Media (Upfront), a programmatic direct media platform. As part of the formation led by an expanded senior management [...] More...
TubeMogul and LiveRail Announce Dates for Global Programmatic Branding Roadshow
EMERYVILLE, CA., June 6, 2013 (ADOTAS) – Today, TubeMogul and LiveRail announced the dates and locations for their 2013 Programmatic Branding Roadshow + Breakfast. Throughout June and July, the companies and their leadership teams will be visiting various cities across the world. Confirmed attendees are influencers in video advertising, including executives from [...] More...
Network Advertising Initiative Announces 2013-2015 Board of Directors
WASHINGTON, D.C. (ADOTAS) — The Network Advertising Initiative (NAI) today announced its 2013-2015 Board of Directors and new Executive Committee. Douglas Miller, Global Privacy Leader, AOL Inc., will serve as board chair. The entire Board of Directors, comprised of 12 member-elected privacy and digital media veterans, will work closely with [...] More...
Gigya Announces Paul Farmer as CFO as Company Disrupts Consumer Data Management Market
MOUNTAIN VIEW, CALIF., June 5, 2013 (ADOTAS) – Gigya, the Connected Consumer Management Suite, announced today that it has hired Paul Farmer (pictured) as Chief Financial Officer as the company evolves into a large, independent business with thousands of global enterprise clients. Farmer will be responsible for Gigya’s financial planning, accounting, treasury, [...] More...
TubeMogul Raises $10 Million for Asian Expansion
SINGAPORE, May 30, 2013 (ADOTAS) — TubeMogul announced that it successfully completed the second tranche of its Series C funding today. The funds will be used to expand the footprint of programmatic buying of video advertising throughout Asia. TubeMogul is backed by venture capital from a diverse group of financial and [...] More...
Janrain Announces ‘Login with Amazon’ Integration
PORTLAND, OR., May 30, 2013 (ADOTAS) – Janrain, a leading provider of user management solutions for the social web, today announced integration with Login with Amazon. Online retailers, consumer brands and others using the Janrain User Management Platform (JUMP) can now make it fast and easy for customers to [...] More...
Amazon Announces ‘Login with Amazon’ to Reduce Sign-In Friction and Drive Higher Customer Engagement
SEATTLE, May 29, 2013, (ADOTAS) — Today, Amazon launched Login with Amazon, a new service that will enable the over 200 million active Amazon customers to securely and simply login to apps, games, and websites. Login with Amazon allows developers to easily reduce sign-in friction for their customers, leading to [...] More...
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Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
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