Press Release

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BrightRoll Insights Introduces Advanced Research and Reporting for Programmatic Video

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January 20th 2015
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Today, BrightRoll announced global availability of advanced research and reporting through BrightRoll insights, which shows advertisers the full impact of their video advertising campaigns. Available via the company’s programmatic buying console, BrightRoll insights offers a rich view of campaign results in a fully customizable dashboard that highlights performance, audience composition, brand lift, social lift and custom research, all at no additional cost. BrightRoll insights puts advertisers in control to monitor the ... More...

Media Agency PlusMedia Names Dick Calvin Director, Media Management

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January 16th 2015
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PlusMedia, LLC, a full-service media agency specializing in multichannel direct response marketing and list & media management, has hired Dick Calvin as director of media management. Dick brings more than 25 years of multichannel direct marketing experience with a strong network of media contacts and a proven track record of increasing revenue for clients.  He has extensive experience with new customer acquisition as ... More...

Shazam and Audience Entertainment Partner on Motion-Interactive Content

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January 14th 2015
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Shazam and Audience Entertainment today announced a partnership to bring motion-sensitive advertisements to Shazam-enabled screens in locations including concert venues, sports arenas and shopping malls. The partnership will offer new, extended content opportunities to Shazam users. Shazam’s cutting edge technology will interact with 3D cameras surrounding Shazam-enabled screens at a variety of venues. Screen programming will respond to Shazam users’ movements and gestures, and will be tagged within their Shazam app, extending the content experience and revolutionizing the way people interact with advertisements. “At Shazam, ... More...

DoubleVerify Granted Accreditation for Digital Video Impression Quality Solution

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January 13th 2015
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DoubleVerify, the digital performance solutions company, has been granted accreditation from the Media Rating Council for the company’s next-generation digital impression quality suite — now including video ad viewability — which provides advertisers and their media partners with greater transparency and control over the quality of their digital promotion. DoubleVerify’s Video+ product suite provides insights and controls over the impression quality, viewability and engagement of a digital video ad campaign. The ... More...

adaptiv.io and Apsalar Form Strategic Partnership to Provide Omni-channel Mobile Data Intelligence

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January 13th 2015
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NEWPORT BEACH, Calif. – January 13, 2015 – adaptiv.io and Apsalar today announced a partnership that will offer adaptiv.io’s next generation cross-channel and cross-platform data automation system for online and mobile marketing within Apsalar’s enterprise-grade mobile measurement and intelligence platform. This powerful addition to Apsalar’s current offering provides marketers with the ability to intelligently send their user data to widely used marketing systems, such as Google Analytics, Adobe Analytics, and ... More...

Kitara Media Adjourns Special Meeting of Stockholders Relating to Proposed Merger

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December 29th 2014
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Kitara Media Corp. (OTCBB: KITM), a leading digital media and technology company providing video solutions to advertisers, digital marketers and publishers (“Kitara”), today announced that its Special Meeting of Stockholders (the “Special Meeting”) relating to its proposed merger with Future Ads LLC (“Future Ads”) was adjourned to January 6, 2015, at 10:00 a.m., local time, at the offices of its general counsel, Graubard Miller, located at The Chrysler Building, 405 Lexington Avenue, ... More...

AnswerDash Transforms Help Center with Zendesk Integration

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December 18th 2014
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Seattle, WA – December 18th, 2014 - AnswerDash, the world’s leading provider of contextual answer technology for websites, today announced a significant technology integration with Zendesk Help Center to further customer self-service initiatives for Zendesk clients. The integration makes it easy for websites to display help content from Zendesk Help Center as contextual Q&A that appear on relevant objects on a web page. The effect is that website users have ... More...

Operative Appoints Rick Glickman as Chief Financial Officer

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December 16th 2014
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Operative, the global leader in advertising business management solutions for digital publishers, broadcasters and cable networks, today appointed Rick Glickman as Executive Vice President and Chief Financial Officer. Glickman, a veteran financial strategist with significant experience leading high-growth companies, will work closely with the executive team and board of directors to support Operative’s strategic expansion initiatives. “We’re excited to have such an accomplished executive join the Operative team,” says ... More...

PubNative Announces Mobile Native Adaptor for Programmatic Demand

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December 11th 2014
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PubNative, the Berlin-headquartered native Supply Side Platform, today announced that it has launched the world’s first mobile native adaptor for all types of demand sources, enabling all mobile ad networks and demand-side platforms to access native inventory. Additionally, PubNative officially announced former Motility Ads general manager Eddie de Guia as co-founder and managing director, guiding the strategic direction of the company as it continues to experience rapid growth and advance ... More...

Parllay Unveils Comprehensive Content Marketing & Social Merchandising Ecosystem

Written on
December 11th 2014
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Parllay, the brand and audience engagement company, today announced general availability of its social marketing ecosystem of products including Parllay Studio and Parllay Channels. Parllay Studio is a complete content marketing and trend Intelligence platform powered by a semantic knowledge engine. Parllay Channels is a content aggregation, product discovery and loyalty marketing platform that helps brands close the loop from social engagement to sales. “The Parllay ecosystem of products helps brands ... More...


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