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Adotas
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ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly. ADOTAS was acquired by New York Publishing Group Inc. in May 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are proud to have over 100 contributing writers, including the foremost experts in the field. ADOTAS has built on a tradition of excellence to become the most trusted source of information among leaders in the online marketplace. Professionals read, comment and learn from our publication each day.

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Video Advertising Trends: Q&A with Jim Johnson

Jim Johnson, VP Account Planning at Exponential discusses the latest trends in video advertising.   What are some of the larger video advertising trends? One of the major trends are requests for demonstrable ROI on video advertising, while at the same time looking for formats that don’t...