Adotas

ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.

ADOTAS was acquired by New York Publishing Group Inc. in May 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are proud to have over 100 contributing writers, including the foremost experts in the field.

ADOTAS has built on a tradition of excellence to become the most trusted source of information among leaders in the online marketplace. Professionals read, comment and learn from our publication each day.



Meredith Launches “Experience MORE!” Social Commerce Platform

Written on
July 3rd 2015
Author
  |   Adotas

Meredith Corporation, a media and marketing company serving 100 million unduplicated women and over 60% of U.S. Millennial women, is introducing a unique social commerce platform called “Experience MORE!” The platform, hosted on the crowdfunding website Indiegogo, provides approximately 150 curated, once-in-a-lifetime experiences, including: Enjoy a “Pajama Party on a Yacht”—pour les femmes, actress Robin Wright’s new socially-conscious sleepwear line, invites you and seven friends to a private pajama party on ... More...

Altimiter Releases Report: “Consumer Perceptions of Privacy in the Internet of Things”

Written on
July 3rd 2015
Author
  |   Adotas

Jessica Groopman is an industry analyst with Altimeter Group where she conducts research on disruptive technologies, and specializes in the Internet of Things. Writing about the companies new report, Consumer Perceptions of Privacy in the Internet of Things, she says, “The digitalization of our physical world—what many are now calling the ‘Internet of Things’—is challenging our expectations of privacy. Adding sensors to ourselves, and to the objects and places around ... More...

Q&A: Apple Music & Ad-Supported Internet Radio

Written on
July 2nd 2015
Author
  |   Adotas

Adotas Q&A with Pat Higbie, CEO, XAPPmedia Q: What does the entrance of Apple Music in the market mean for Internet radio companies like Spotify and Pandora? A: XAPPmedia expects Apple Music to expose new listeners to streaming music services. A little over 50 percent of U.S. consumers are already using Internet radio and Apple Music has the clout to accelerate adoption by the remainder. I believe most existing Internet radio ... More...

Yelp Research Claims Google is Gaming Search Results; Google Says, “No”

Written on
July 2nd 2015
Author
  |   Adotas

Google now favors its own content over that of competitors in its Internet search results, says researcher Tim Wu, a former FTC advisor. New research claims that Google is gaming its search results in its own favor to the detriment of competitors. Google has “increasingly developed and promoted its own content as an alternative to results from other web sites,” according to the report co-authored by Michael Luca, a Harvard ... More...

PubNative, a Mobile Supply-Side Platform, Launches Native Advertising on the Apple Watch

Written on
July 2nd 2015
Author
  |   Adotas

PubNative just announced the launch of its full support for native ads on the Apple Watch. With PubNative’s technology, publishers can integrate custom ad formats tailored to the user experience of their app on the Apple Watch. Pubnative already has ING-DiBa, a Frankfurt-based bank, and TorAlarm benefitting from the customized native integrations on premium inventory. According to Juniper Research, advertising spend on smartwatches is predicted to reach $68.6 million by 2019, ... More...

AOL Chooses Microsoft Bing Over Google for Search and Microsoft Chooses AppNexus for Programmatic Tech and Sales

Written on
July 1st 2015
Author
  |   Adotas

Starting January 1, Microsoft’s Bing division will provide search and search advertising capability for AOL’s portfolio of websites for the next 10 years. That used to be Google’s gig. Now Microsoft Bing will work with AOL sites such as Engadget, Huffington Post, and TechCrunch. PLUS: AOL will sell display, mobile, and video ads across Microsoft’s websites in nine countries. Meanwhile, Microsoft’s Rik van der Kooi, corporate vice president of advertiser and ... More...

Cannes You Believe It? Vice Partners with Pintrest and BOA; Xaxis Touts Self-Assembling Programmatic Ads

Written on
July 1st 2015
Author
  |   Adotas

Vice Media’s founder Shane Smith participated in a talk hosted by MediaLink, at the Pinterest Porch, a pop-up base for the company at the Cannes Lions International Festival of Creativity. And the big news, says Smith: The coming together of content creators, tech and brands is shaking up the industry. He should know: He’s formed an alliance with Pintrest and the Bank of America that has the threesome collaborating ... More...

Pulsepoint Launches Programmatic Content Marketing Platform

Written on
June 30th 2015
Author
  |   Adotas

PulsePoint, a global programmatic platform for brand engagement, today announced the release of its programmatic content marketing platform, offering brands a single solution to efficiently target, distribute and optimize branded articles and videos to the right audience at unprecedented scale. The platform taps into PulsePoint’s global programmatic technology stack to process real-time contextual, audience, editorial and page-level behavioral data and optimize cross-device campaign delivery across social, native and display inventory. Top ... More...

LiveRamp Hires Luke McGuinness as Head of Data Partnerships

Written on
June 30th 2015
Author
  |   Adotas

LiveRamp™, an Acxiom® company, has hired Luke McGuinness as head of Data Partnerships. In this role, he will broaden LiveRamp’s network of partners and help companies successfully onboard their data assets into the marketing ecosystem. McGuinness–an experienced leader in business development and partnerships with a focus on audience development, data, measurement and analytics–will work with industry-leading data companies to onboard their data into LiveRamp’s extensive partner network in a manner ... More...

Facebook Tests Auto-Filling Marketing Forms With Users Profile Info

Written on
June 29th 2015
Author
  |   Adotas

Facebook is looking at making it much, much easier for direct-response marketers to collect contact information from folks who want to sign up for a newsletter or request a call for a price estimate. Facebook will automatically fill out the forms with information from people’s Facebook profiles, such as their names and email addresses. The profile information that advertisers can request from people includes contact and demographic information, such as their ... More...


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