Adotas

ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.

ADOTAS was acquired by New York Publishing Group Inc. in May 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are proud to have over 100 contributing writers, including the foremost experts in the field.

ADOTAS has built on a tradition of excellence to become the most trusted source of information among leaders in the online marketplace. Professionals read, comment and learn from our publication each day.



Exponential Study Reveals Ways Marketers Can Entice Holiday Shoppers

Written on
November 25th 2014
Author
  |   Adotas

Who is the typical Black Friday/Cyber Monday shopper and how can marketers best reach them? There may actually be an answer. To figure it out leading advertising intelligence provider Exponential, crunched more than 2 billion daily user interactions across its ad network, which currently reaches more than 450 million users globally, to determine the interests of these shoppers. “The ability to discover audience insights is key to reaching – and more importantly, ... More...

Twitter Makes E-Commerce More Social With Announcement of Twitter Offers

Written on
November 25th 2014
Author
  |   Adotas

In a blog post earlier today, Twitter announced that it will be dipping its toe in the e-commerce pool with the announcement of Twitter Offers. The update comes on the heels of the social media company acquiring payments infrastructure company CardSpring last July. “Over the past year, we’ve thought a lot about what commerce should look like on Twitter. A few months ago, we took our first step toward this vision by ... More...

Cloudwords Announces Native Integration with Oracle WebCenter

Written on
November 24th 2014
Author
  |   Adotas

Cloudwords, an Oracle AppCloud Partner, announces its native integration with Oracle WebCenter Sites and Oracle WebCenter Content to deliver seamless localization of customer and employee online experiences. These integration capabilities follow Cloudwords’ recent announcement of its support for all Oracle Marketing Cloud technologies. Cloudwords enables customers using Oracle WebCenter Sites and WebCenter Content to significantly accelerate and simplify the entire process of managing and localizing customer engagement across web, mobile and social ... More...

New Survey Shows 56% of Shoppers Want to Use Mobile Pay When Shopping This Holiday Season

Written on
November 24th 2014
Author
  |   Adotas

A new study by Retale, a location-based mobile platform connecting shoppers with their favorite local retailers, found that consumers are ready for mobile. The company has released the results of a commissioned study examining consumer interest and adoption of in-store mobile payment in advance of the holiday shopping season. The study focused on several key areas, including the benefits, challenges, and preferred usage of mobile payment. More than 1,000 adult men and women in ... More...

OneSpot Announces Formation of OneSpot Content Partner Network

Written on
November 21st 2014
Author
  |   Adotas

OneSpot, the content advertising company that combines content marketing with the power, data intelligence, and scale of digital advertising, today announced the formation of the OneSpot Content Partner Network comprised of leading content platforms and content marketing agencies. Partners who have joined the program include: Contently, Group SJR, Meredith Xcelerated Marketing (MXM), NewsCred, Sway Group and Time Inc. Content Solutions. “The best brands in the world are working to break through the silos ... More...

Integral Ad Science Releases Q3 2014 Media Quality Report, Now Including Video Advertising Metrics

Written on
November 18th 2014
Author
  |   Adotas

Integral Ad Science today released its Q3 2014 Media Quality Report, representing baseline benchmarks for the industry. Using two inventory sources, Publishers and the combination of Networks and Exchanges, the report updates the industry on four important metrics – TRue Advertising Quality (TRAQ) Score, brand risk, viewability and ad fraud. For the first time, the report also offers valuable video metrics, including VPAID (Video Player Ad-Serving Interface Definition) viewability and engagement ... More...

Meredith Corporation Grows Presence in Wedding Market With Mywedding.com Acquisition

Written on
November 17th 2014
Author
  |   Adotas

Meredith Corporation announced today that it has agreed to purchase Mywedding.com, further extending Meredith’s reach to millennial women and the Company’s presence in the $53 billion American wedding marketplace. Mywedding.com, one of the top five wedding websites in the U.S., provides couples with the complete wedding planning product suite. With free planning tools, inspiration-focused content and a search experience designed to connect couples with local, national and international wedding professionals ... More...

Integral Ad Science Forms Strategic Partnership With Yahoo! Japan

Written on
November 13th 2014
Author
  |   Adotas

Integral Ad Science today announced that it is entering the Japanese market, providing brand safety measurements through a strategic partnership with Yahoo! JAPAN. “Following successful launches in many other international markets, Integral Ad Science is thrilled to formally launch our operations in the Japanese market,” said Bryan St. John, SVP International of Integral Ad Science. “Partnering with Yahoo! JAPAN allows us to properly cater to the local market and customize the ... More...

Yahoo Acquires Programmatic Video Ad Platform BrightRoll for $640 Million All-Cash Transaction

Written on
November 12th 2014
Author
  |   Adotas

Today Yahoo announced a definitive agreement for Yahoo to acquire the programmatic video advertising platform BrightRoll. Yahoo is acquiring BrightRoll for approximately $640 million in cash. The transaction is subject to customary closing conditions. “Video, along with mobile, social, and native, is driving a surge in digital advertising. Here at Yahoo, video is one of the largest growth opportunities, and BrightRoll is a terrific, strategic and financially compelling fit for our video ... More...

Adweek Announces Winners for the 2014 Media Plan of the Year

Written on
November 10th 2014
Author
  |   Adotas

Today, Adweek announced 18 winners for the 2014 Media Plan of the Year competition. Creativity, innovation and risk-taking set these successful efforts apart from the rest, earning a handful of media shops large and small the award. Winners include: Campaign Spending $10 Million–$25 Million, Google: YouTube Stars (also Adweek’s cover stars), PHD Campaign Spending Less Than $500,000, Hanes: Women’s Underwear, Spark Best Use of Mobile Spending Less Than $1 Million, Walgreens: ... More...


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