Adotas

ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.

ADOTAS was acquired by New York Publishing Group Inc. in May 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are proud to have over 100 contributing writers, including the foremost experts in the field.

ADOTAS has built on a tradition of excellence to become the most trusted source of information among leaders in the online marketplace. Professionals read, comment and learn from our publication each day.



Meredith to Acquire Popular Shape Brand From American Media, Names Tim O’Conner Publisher of New Shape Magazine

Written on
January 28th 2015
Author
  |   Adotas

Meredith Corporation announced today that it has reached an agreement to acquire Shape magazine and the digital assets of the Shape, Natural Health, and Fit Pregnancy brands from American Media (AMI). Meredith will begin producing Shape magazine with the May 2015 issue, with current readers of Shape and Meredith’s Fitness magazine receiving the new and enhanced Shape magazine.  Shape will have a rate base of 2.5 million, an increase of 60 ... More...

SXSW Interactive Innovation Awards Announce Nominees

Written on
January 27th 2015
Author
  |   Adotas

The South by Southwest Interactive Festival today announced the finalists for the 18th annual SXSW Interactive Innovation Awards, taking place the evening of March 17, 2015, on the sixth floor of the Hilton Austin Downtown. Previously called the SXSW Interactive Awards, the SXSW Interactive Innovation Awards embraces the evolving and broadening scope of the digital industry by reflecting its increasingly diverse ecosystem of platforms, software, ... More...

Adaptive Media CEO Qayed Murtaza Shareef Faces Up to 752 Years in Jail

Written on
January 26th 2015
Author
  |   Adotas

The Orange Country Register reported yesterday that Qayed Murtaza Shareef, 39, the CEO of Adaptive Media was arraigned on a count of 33 felonies, including more than two dozen counts of lewd or lascivious acts with a minor, as well as possessing child pornography and sending harmful matter to a minor with the intent of seduction, court records show. Adaptive Media, a Irvine-based digital advertising company, specializes in video content. The ... More...

Meredith Corp. Relaunches Meredith.com With New Dynamic Responsive Design

Written on
January 23rd 2015
Author
  |   Adotas

Meredith Corporation unveiled today the www.meredith.com, its newly revamped corporate website. The redesign includes a responsive design that’s fully optimized for mobile and wired users on every device and screen size; robust resources for advertising and marketing partners; and a modern, stylish front-end design. The redesigned site reflects Meredith’s growing media and marketing portfolio, including recently added print, broadcast and digital properties, plus expanded digital advertising ... More...

Taykey Raises $15 Million In Latest Funding Round, Brings Total Funding Up To $32 Million To Date

Written on
January 20th 2015
Author
  |   Adotas

Today, Business Insider reported that New York-based social trends-based adtech startup Taykey announced it had raised a $15 million funding round, bringing its total funding to date up to $32 million. The latest investment comes from Eric Schmidt’s venture arm Innovation Endeavors and MSR Capital, and from current Taykey investors including Tenaya Capital, Marker LLC, Sequoia Capital, and SoftBank Capital. According to reports, the company plans to use the additional funding ... More...

Digimind Partners with Hootsuite to Provide Powerful Social Listening and Engagement Platform

Written on
January 20th 2015
Author
  |   Adotas

Today Digimind, a leading global social media monitoring company,  announced a strategic partnership with Hootsuite, the world’s most widely used social relationship platform. This product integration will offer brands a comprehensive social media listening and engagement solution from one unified interface in order to manage their social media strategy more efficiently. Data from Digimind’s sophisticated analytical engine will now be easily accessible from Hootsuite’s engagement and ... More...

Adweek Launches Adweek Blog Network, Integrates Editorial Properties With New Site

Written on
January 13th 2015
Author
  |   Adotas

Adweek today announced the formation of the Adweek Blog Network (ABN) – an aggregation of leading industry blogs formerly operated by Mediabistro. Alongside Adweek, the ABN will bolster industry coverage across the media landscape. The ABN includes nine individual properties, each migrating to an Adweek.com domain.  The launch includes a redesign of each blog and its associated newsletter product. The Adweek Blog Network consists of: . TVNewser, covering national television news; . TVSpy, covering local television news; . AgencySpy, covering the ad agency ... More...

Twitter Ruffles Own Feathers With Speculated New Auto-Play Video Ad Product

Written on
January 12th 2015
Author
  |   Adotas

Twitter is gearing up to introduce a new video ad product, according to Ad Age earlier this week. It’s no secret that advertisers love Facebook’s auto-playing video ads as well as YouTube’s pay-for-plays platform that allows higher engagement with consumers. Not on to get lost in the flock, Twitter’s potential to combine the two features in its own nascent video ad product has advertisers buzzing. Last August, Twitter announced Promoted Video on ... More...

As Yahoo Changes Its Ad Business Strategy, Could It Be Shutting Down Right Media Exchange?

Written on
January 9th 2015
Author
  |   Adotas

Could this be an end of an era? It seems so. Citing “several sources,” AdExchanger has reported that Yahoo is shutting down Right Media Exchange “for all non-Yahoo owned and operated networks and publishers.” Not exactly surprising news, considering RMX impression volume has been very low for months after years of customer attrition on the supply side. Advertiser demand too has suffered, according to AdExchanger, as buy-side ... More...

Forrester Study Finds Lack of Transparency is Biggest Obstacle to Publisher’s Programmatic Success

Written on
January 9th 2015
Author
  |   Adotas

According to a Forrester Consulting study commissioned by Index Exchange and released today, a lack of transparency in programmatic environments and the sophistication of buyer systems are limiting publishers’ ability to maximize the true value of their inventory. The study, Greater Transparency is Critical to Programmatic Success for Publishers, also highlights that smart publishers who are equipped with the right tools and information ... More...


Next Page »