Adotas

ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.

ADOTAS was acquired by New York Publishing Group Inc. in May 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are proud to have over 100 contributing writers, including the foremost experts in the field.

ADOTAS has built on a tradition of excellence to become the most trusted source of information among leaders in the online marketplace. Professionals read, comment and learn from our publication each day.



Chrome’s Built-In Ad Blocker: What’s the Real Story?

Written on
April 25th 2017
Author
  |   Adotas

On April 19th, the Wall Street Journal published an article that trumpeted Google’s intent (perhaps) to make an ad blocker a default setting in Chrome for desktop and mobile. “The ad-blocking feature…would filter out certain online ad types deemed to provide bad experiences for users as they move around the web,” explained the Journal. Seems they would base that evaluation on unacceptable ad types as defined by the industry group, ... More...

Nokia & Kaltura Partner to Provide Next Generation TV Viewing Experience

Written on
April 24th 2017
Author
  |   Adotas

Joint customers can now enjoy the combination of Kaltura’s TV platform and Nokia’s IP video technology and systems integration expertise. Kaltura, a video technology provider, today announced that it has entered into partnership with Nokia. Kaltura’s TV Platform provides a flexible solution for content and service providers who want to launch an OTT TV service quickly and cost-effectively. Nokia, in addition to being a major presence in the telecommunications space, provides ... More...

Harnessing the Power of Voice Search

Written on
April 21st 2017
Author
  |   Adotas

Alex Porter, President and Chief Strategy Officer of Location3, shares his insights on voice search and what it means to local marketers. Q: What can we expect from Google on the local search front? What might be some new opportunities from Google that local marketers should capitalize on? A: We anticipate Google will provide more robust data across their platforms and apps that marketers can capitalize on. For instance, Google has ... More...

How to Efficiently Execute Header Bidding

Written on
April 20th 2017
Author
  |   Adotas

Adotas caught up wth Dvir Doron, CMO of Cedato (pictured left), to get his opinion about header bidding and how to maximize the process. Q: How is most of the market approaching header bidding? A: Header bidding–and video header bidding in particular–is more intricate than the market realizes. Many are exploring these intricate new technologies and they’re being oversimplified by the industry as a whole. The result is everyone getting caught up ... More...

Oracle Buys Moat: Creates Comprehensive Cloud Platform for Marketing Data and Analytics

Written on
April 19th 2017
Author
  |   Adotas

Oracle announced that it has signed an agreement to acquire Moat, a digital measurement cloud company. Moat will join Oracle Data Cloud, which uses data and analytics to enhance media for leading marketers and publishers. The combination of Oracle and Moat will connect data to consumer attention for better media experiences and business outcomes. This acquisition makes sense given how much more advertisers and publishers rely on marketing technology companies like ... More...

Media Agencies Under Siege: How to win the war

Written on
April 18th 2017
Author
  |   Adotas

To explore the media landscape and state of digital marketing today, Adotas caught up with Bob Ray, CEO (pictured below) of DWA Media. Q: What purpose does a media agency serve in in this day and age, especially given the onslaught of media and marketing automation solutions? A: Marketers have more choices than ever before, and with the advent of machine learning and automation, agencies have had to make a ... More...

Simulmedia Enables Purchase-Based Targeting on National TV Through Agreement with Oracle Data Cloud

Written on
April 14th 2017
Author
  |   Adotas

Advertisers Can Reach National TV Audiences Based on $3 Trillion in Offline Purchase Data. Simulmedia, a New York based technology company offering data-optimized campaigns for TV advertisers announced an agreement with Oracle Data Cloud, a global Data-as-a-Service solution company, to help advertisers reach audiences based on their in-store purchases using Simulmedia’s Performance TV platform. For the first time, advertisers can use more than $3 trillion in household-level purchase data from ... More...

SpotX Partners With OmniVirt to Bring Scale to 360° VR Advertising

Written on
April 12th 2017
Author
  |   Adotas

SpotX and OmniVirt announced their partnership in powering 360° virtual reality (VR) advertising for brands. This partnership will bring OmniVirt’s 360° VR technology across all media owners on SpotX’s platform, giving marketers the ability to distribute their 360° VR content at scale. Distribution has been one of the largest pain-points in the VR market today. Under the partnership, OmniVirt’s VR technology will now integrate into the premium inventory available through ... More...

Impact of Machine Learning on Media Planners

Written on
April 11th 2017
Author
  |   Adotas

Exponential‘s Chief Product & Strategy Officer, Doug Conely (pictured left), shares his insights on media planning using machine learning. If you’re currently employed as a media planner or media buyer, there’s a very good chance that you won’t finish this decade in the same role. The reason? The unstoppable rise of Machine Learning. In recent years, those working in the delivery of ad campaigns have witnessed dramatic growth in the ... More...

ShareThis Launches First Free A/B Testing Tool for Publishers Tailored for Facebook

Written on
April 11th 2017
Author
  |   Adotas

ShareThis, a sharing intelligence company, announced the launch of a free tool that allows for A/B testing content on Facebook, as well as an alerting system that flags when content is going viral. With just a single piece of code, publishers have access to market-leading tools that increase reader engagement and enable publishers to better optimize their content. ShareThis pioneered sharing tools for the market and continues to focus on delivering ... More...


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