Adotas

ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.

ADOTAS was acquired by New York Publishing Group Inc. in May 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are proud to have over 100 contributing writers, including the foremost experts in the field.

ADOTAS has built on a tradition of excellence to become the most trusted source of information among leaders in the online marketplace. Professionals read, comment and learn from our publication each day.



Fluent’s Devices & Demographics Report: Can You Hear ‘Em Now?

Written on
February 5th 2016
Author
  |   Adotas

Fluent released its 2nd annual Devices & Demographics research report. It looks at the latest trends in consumer device adaption and the impact of demographics on consumer behavior. According to the report, the explosion of mobile advertising growth continued in 2015, with the percentage of ads viewed on mobile devices growing from 60% of all interactions in Q4 2014 to nearly 80% in Q4 2015. Interestingly, women are more “mobile inclined” than ... More...

Quarterly eCommerce Performance Index Report

Written on
February 5th 2016
Author
  |   Adotas

Kibo Releases Quarterly eCommerce Performance Index™ Report; Measures Rapid Consumer Adoption of Technologies That Help Them Shop. Kibo, a Cloud-based unified omnichannel commerce platform, announced the results of its latest eCommerce Performance Index™ report, which measures the real-world buying behaviors of millions of consumers shopping online. The index report uncovered a major retail trend that emerged during 2015: consumers’ rabid adoption of technologies to help them shop. Kibo eCommerce customers saw double-digit ... More...

MBLM Rebrands Technology Innovator, SundaySky

Written on
February 4th 2016
Author
  |   Adotas

Brand Intimacy Agency Creates Extensive Program Focused on Brand Essence, Identity and Redesign of Website. MBLM, the Brand Intimacy Agency focused on strategy, design, creative and technology, announced it has successfully created an extensive brand program for SundaySky, a company powering personalized video engagement for leading brands. Since 2011, SundaySky’s SmartVideo platform has generated more than 500 million personalized videos, rendered in real time for blue chip customers, such as AT&T, ... More...

Who Are Smartphone Users? GfK Study Results May Surprise You

Written on
February 4th 2016
Author
  |   Adotas

New research identifies five types of mobile users – from Embracers to Information Seekers. According to new GfK MRI research, today’s smartphone user is just as likely to be seeking mindless entertainment – playing a game or streaming a video – as connecting with friends and family through texting or other modes. The findings come from a just-published GfK MRI study, Mobile Now, conducted from September to November 2015 among over 5,900 ... More...

Sports Fematics Ignored, Dollars Lost

Written on
February 3rd 2016
Author
  |   Adotas

Annette Brady (pictured below), Vice President of Publisher Development at CivicScience has penned a blog that examines the lack of ads directed at women during sporting events. Watching a recent playoff game, I was worried about my hometown team. The Steelers were missing some key players from injuries sustained in the Wild Card Game against the Cincinnati Bengals. Our wide receiver, Antonio Brown, was in concussion protocol due to a suspension ... More...

Jonathan Beazley Now With Kre8 Media;Yahoo Sports Launches NBA Hub; Ooyala’s Four Stories of Video Success

Written on
February 3rd 2016
Author
  |   Adotas

Kre8 Media, a DRTV, Digital Media, and Brand Response TV Agency, named Jonathan Beazley Director of Marketing Analytics. T. Lee Cutler, Founder/CEO, Kre8 Media, announced the hire, saying, “We are very happy to add Jon to our growing team. He is well-versed in direct marketing, brand positioning, segmentation, and customer satisfaction. As the advertising industry continues to become more and more dependent upon big data to develop highly-targeted marketing ... More...

HI-FI Raises $3M Seed Round to Launch First-of-its-Kind Interest-Driven Network

Written on
February 2nd 2016
Author
  |   Adotas

HI-FI, The Mobile Lifestyle Network®, today announced that it has raised $3 million in seed funding to deliver the first-of-its-kind Interest-Driven Network (IDN) to consumers. Unlike the current social media network experience where people follow users, the IDN is a new ecosystem where people follow user-curated interest feeds and high-quality publisher content centered on topics, themes, conversations and communities based on their personal interests. “Despite all the power in mobile ... More...

Hitwise: Americans Made 11.5 Billion Visits to Retail Sites in Nov. & Dec.

Written on
February 2nd 2016
Author
  |   Adotas

Hitwise, a division of Connexity, is a provider of online consumer insights and analytical services measuring online behavior daily to help marketers understand and reach consumers across channels and media in a connected device ecosystem. The data they have developed about online habits in Q4 2015 shows a huge increase in online visits this holiday season. Billions and Billions…and Billions More Visits This holiday season, Americans paid a record 11.5 billion visits ... More...

4C & Kantar Media Deliver Cross-Screen Media Solution for Political Advertising

Written on
February 1st 2016
Author
  |   Adotas

New offering enables political advertisers to target swing-state voters based on TV triggers and drive engagement with candidates via digital, mobile and social channels. Today, 4C, a data science and media technology company, and Kantar Media, a global media intelligence company, announced they have partnered to launch a cross-screen media solution for targeted political advertising in the United States. By merging detailed ad metadata from Kantar Media with its TV Synced ... More...

Mobiquity Networks Creates Movie Theater-Based Mobile Advertising Network with Screenvision

Written on
February 1st 2016
Author
  |   Adotas

Beacons to be installed in 300 theaters and nearly 2,500 movie screens will provide proximity-based advertising and data for movie-fan engagement campaigns. Mobiquity Networks, a network of U.S. retail, mall-based mobile advertising beacons, announced it is collaborating with Screenvision to install beacons in 300 theater complexes to form a movie theater advertising and data network to engage consumers with brands. This deal marks one of the first wide-scale deployments of beacons ... More...


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