Adotas

ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.

ADOTAS was acquired by New York Publishing Group Inc. in May 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are proud to have over 100 contributing writers, including the foremost experts in the field.

ADOTAS has built on a tradition of excellence to become the most trusted source of information among leaders in the online marketplace. Professionals read, comment and learn from our publication each day.



Opera Mediaworks Offering “Rewarded Ad Mediation”

Written on
May 22nd 2015
Author
  |   Adotas

Opera Mediaworks today announced a new, user-centric advertising option for publishers that will greatly boost their ad monetization, all while driving user engagement within their apps. The offering, called Rewarded Ad Mediation, is the latest addition to AdMarvel, the company’s ad-serving and programmatic marketplace solution for mobile publishers, which is used by 18 of the top 25 global media companies. More user control and interaction Since Rewarded Ad Mediation is based ... More...

HubSpot Partners with DataHero to Bring Self-Service Analytics to Their Customers

Written on
May 22nd 2015
Author
  |   Adotas

DataHero, a provider of self-service Cloud BI, today announced that HubSpot, a provider of inbound marketing and sales platform, has partnered with DataHero to bring self-service analytics to their customers. DataHero also unveiled a new program designed to provide agencies and their clients with an interoperable, easy-to-use solution and major cost-benefits. “We’re excited about the partnership with DataHero and the value that it will offer HubSpot customers,” said Meghan Keaney Anderson, ... More...

AdTheorent’s “Q1 Mobile Ad Performance Summary Report”

Written on
May 21st 2015
Author
  |   Adotas

AdTheorent, Inc., a technology company offering data-driven predictive solutions, announced summary findings from internal electronics industry mobile ad performance analyses conducted across its network during Q1 of 2015. Tapping its robust data-driven predictive modeling platform, the company analyzed user engagement across approximately 193 million mobile impressions in the electronics vertical for insights regarding the highest performing secondary engagement actions as well as factors influencing mobile ad engagement. AdTheorent’s electronics ... More...

Pixalate Releases Global Seller Trust Index

Written on
May 20th 2015
Author
  |   Adotas

Pixalate, Inc.,the leading data intelligence platform, today released its April 2015 Global Seller Trust Index™– the rating standard for programmatic advertising. It includes the addition of Malware Risk Exposure™ and Internet Advertising Bureau (IAB) Verticals. These enhancements allow media buyers to objectively measure inventory quality and security risk of sellers. This new analysis revealed that more than 70% of sellers are exposed to malware-driven ad fraud and one in 20 ... More...

C-Suite TV’s niche audience joins SpotXchange’s programmatic platform

Written on
May 20th 2015
Author
  |   Adotas

America’s biggest decision makers can now be targeted with video ads programmatically thanks to a new partnership between on-demand business channel, C-Suite TV, and programmatic video ad platform, SpotXchange. C-Suite TV is a web-based digital on-demand business channel featuring interviews and shows with business executives. SpotXchange is a video advertising platform for publishers that provides ad serving, programmatic infrastructure and advanced analytic services. An Improved Reach for Video Advertisers The time-sensitive ... More...

Propel Media Launches with Profitable First Quarter Earnings

Written on
May 20th 2015
Author
  |   Adotas

Propel Media, Inc., formed by the January merger of Kitara Media Corp. and Future Ads LLC, announced that it achieved revenue of $21.5 million and adjusted EBITDA of $5.2 million in its first quarter as a combined public company bringing together online video, display and mobile advertising technology solutions for advertisers, app developers and publishers. “We are pleased that the merger of these leading ad tech companies has gone smoothly and ... More...

MediaBrix Takes 100% Viewability and a Powerful Emotional Targeting Product Suite To The UK

Written on
May 19th 2015
Author
  |   Adotas

MediaBrix announced the expansion of their operations to Europe, appointing Ryan Carter as Managing Director, UK to head up a new office in London. The move allows MediaBrix to continue bringing the highest standards of mobile brand advertising to a burgeoning market. With extensive sales experience in the mobile advertising space, Carter will help some of Europe’s top brands achieve a deeper emotional ... More...

IZEA Wizardry: Connecting social media content creators with the world’s biggest brands

Written on
May 19th 2015
Author
  |   Adotas

Bringing social media content creators and leading brands together has been a challenge says IZEA founder and CEO Ted Murphy. “I wish I could say it’s been an easy path, but the reality is that it’s has been a long struggle to convince brands and agencies to let social media content creators produce ads on their behalf. And it’s been equally challenging to make creators feel comfortable about working with ... More...

Salesforce’s 10th Annual Connections Conference Scheduled for June 16-18

Written on
May 18th 2015
Author
  |   Adotas

Salesforce, a CRM company, announced Salesforce Connections 2015 will take place June 16-18, 2015, at the Jacob K. Javits Center in New York. You can register for free. “New York is the global hub of marketing and advertising, and that’s why we’re excited to bring our 10th annual Connections conference to the city for the first time,” said Scott McCorkle, CEO, Marketing Cloud, Salesforce. “During three days packed with ... More...

Battling Bots: Videology and White Ops Take Aim

Written on
May 18th 2015
Author
  |   Adotas

Videology, a software provider for converged TV and video advertising, and White Ops, a pioneer in online ad fraud detection, have unveiled their partnership to combat bots and other non-human activity in online video at scale. This announcement is the result of each company’s efforts against the global botnet scourge first begun by the two companies in early 2014. “Bot traffic is a major concern of our clients, and rightfully so,” ... More...


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