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UPDATED: Heartbleed Vulnerability Bug: What You Need to Know (Blogshare)

Written on
April 11th 2014
Author
  |   Adotas

ADOTAS – The widely publicized heartbleed bug may be impacting as many as 500,000 systems across the Internet.  Heartbleed is the name of a vulnerability in the OpenSSL program that powers encrypted communication to many of the world’s web sites and private networks. The flaw could result in the exposure of any data resident in the memory that the OpenSSL process can read. This could include usernames and passwords, server private keys, ... More...

Twitter Takes the Lead for Sharing Online in Q1

Written on
April 8th 2014
Author
  |   Adotas

ADOTAS – Today, ShareThis released its Consumer Sharing Trends Report for Q1 2014. Twitter is back from a slump, with a major growth trajectory of 43 percent and now leads as the fastest growing channel, followed by Facebook, Pinterest and LinkedIn. Notably, Reddit joined the top growing channels for the first time with 25 percent growth compared to 11 percent decline in Q4 2013. In addition to measuring the growth by ... More...

Blogshare: comScore’s Anne Hunter Puts the Digital Ad Future into Focus

Written on
April 3rd 2014
Author
  |   Adotas

ADOTAS – comScore just launched its 2014 U.S. Digital Future in Focus report, which shares trends on web usage, online video, digital advertising, mobile, social media, and e-commerce, and explains how these trends are shaping the marketplace and what they mean for the year ahead. Additionally, comScore asked Anne Hunter (pictured), its VP of Advertising Effectiveness Products, some questions in conjunction with this report about trends that will impact the advertising industry ... More...

Study: Facebook, Google Drive 105% Spike in Mobile Ad Market

Written on
March 19th 2014
Author
  |   Adotas

ADOTAS – eMarketer released a study today indicating that the mobile ad market increased by 105 percent in 2013, largely driven by Facebook and Google. eMarketer estimates that mobile ads will increase by another 75.1 percent to $31.45 billion in 2014, accounting for nearly one-quarter of total digital ad spending worldwide. A separate study by Marin Software reveals that mobile devices will account for 50 percent of paid search clicks by ... More...

Infographic: The B2B Marketer’s Guide to SXSW 2014

Written on
March 4th 2014
Author
  |   Adotas

ADOTAS – With 25,000+ attendees, over 1,000 conference sessions, and  500 booths – not to mention countless parties and meet-ups for the Interactive Festival alone – it can be hard to define what is relevant to B2B marketers at SXSW 2014. That’s why Demandbase and Doremus have teamed up to put together The B2B Marketer’s Guide to SXSW. Here, we’ve highlighted the can’t-miss sessions, workshops and parties for B2B marketers ... More...

Study: Mobile Takes a Leading Role in the Moviegoing Experience

Written on
February 28th 2014
Author
  |   Adotas

ADOTAS — InMobi recently partnered with the IAB and Decision Fuel to look at how US moviegoers are using mobile media and how brands can reach this audience through a research study. What they found was pretty revealing. For example: 87% of moviegoers turn to mobile after seeing ads for movies on other channels. 49% of moviegoers say they use their mobile phone “always” or “very often” to help plan their trips ... More...

Rocket Fuel Announces New Mobile Ad Suite, Record Q4 Earnings

Written on
February 20th 2014
Author
  |   Adotas

ADOTAS —  Today, Rocket Fuel launched its Mobile Advertising Suite, which has already delivered significant ROI for more than 200 leading advertisers worldwide and provides the type of real results that Rocket Fuel customers have come to expect from their online advertising. The press release can be found here. In addition, Rocket Fuel reported record revenue in the fourth quarter and fiscal year 2013 today. The company’s Q4 revenue, gross profit, ... More...

Report: Google Strikes Upfront Deal with Magna Global

Written on
February 18th 2014
Author
  |   Adotas

ADOTAS  (via USA Today) – Google struck an “upfront” deal with Magna Global, one of the world’s largest advertising buyers, the latest effort by the Internet search leader to win more of the marketing dollars that traditionally pour into TV each year. Magna Global, a unit of Interpublic Group that oversees $37 billion in annual ad spending, committed about $100 million of client marketing money to Google properties, including YouTube, its ... More...

Infographic: The Top 10 Tech M&As of 2013

Written on
February 18th 2014
Author
  |   Adotas

ADOTAS — Acquisitions are a common occurance in the tech world. They drive awareness as well as dollars to companies and brands alike.  Infolinks has put together an infographic that highlights the top 10 deals for 2013. The infographic focuses on top acquires, money spent, top categories and the 15 biggest deals of all time. Subscribe to the free Adotas.com Newsletter addthis_url = 'http%3A%2F%2Fwww.adotas.com%2F2014%2F02%2Finfographic-the-top-10-tech-mas-of-2013%2F'; addthis_title = 'Infographic%3A+The+Top+10+Tech+M%26%23038%3BAs+of+2013'; ... More...

Valentine Browsing Behaviors: Big Data for the Big Day

Written on
February 14th 2014
Author
  |   Adotas

ADOTAS — eXelate has created this infographic that examines the identity of the Valentine’s Day shopper (e.g. 80% more likely to be married than the average shopper) and his/her browsing/purchasing behavior as leading up to today. “From one month to two days before V-Day, the number of users browsing on dating sites, shopping for wedding or engagement rings, and shopping for lingerie increased,” reads a post on the company’s blog. ... More...


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