Adotas

ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.

ADOTAS was acquired by New York Publishing Group Inc. in May 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are proud to have over 100 contributing writers, including the foremost experts in the field.

ADOTAS has built on a tradition of excellence to become the most trusted source of information among leaders in the online marketplace. Professionals read, comment and learn from our publication each day.



AffinityAnswers Expands to Germany, UK; AppsFlyer’s New Analysis Tool; SourceMedia Adds Data-Driven Products; Ad Serving, Direct Deals & OTT Drive SpotX’s Growth; Jenny Jones Joins Telmar NA

Written on
March 24th 2017
Author
  |   Adotas

AffinityAnswers Expands to The UK and Germany. AffinityAnswers, which created the first platform for predictive branding – achieved through proprietary mutual affinity algorithms that measure active social engagement data across 60,000 brands and 400 million people worldwide, announced it has expanded its offerings to the UK and Germany programmatic data markets. AffinityAnswers analyses hundreds of millions of reciprocal, highly interactive social media activities (such as commenting, posting photos and videos, etc.) between ... More...

Loi Sapin 2.0: Parlez-vous Transparency? What the New French Law Means for Global Marketers

Written on
March 24th 2017
Author
  |   Adotas

Adotas is pleased to discuss with Carl Erik Kjærsgaard, CEO and co-founder of AI media platform Blackwood Seven, the ramifications of the new French regulations mandating more transparency in digital media and advertising. Q: What are the global implications of France’s Loi Sapin 2.0 within the advertising industry? A: I don’t foresee any global implications. While it might not be a legal requirement in all markets, media agencies and ... More...

Rapt Media and Kaltura Team Up

Written on
March 23rd 2017
Author
  |   Adotas

Integration will help organizations create personalized, interactive experiences to fuel deeper learning and information retention. Rapt Media, a company providing interactive video technology, is integrating with Kaltura, a video technology provider, to bring enterprise companies and educational institutions better learning and engagement through interactive, personalized video experiences. The solution will be available to all Kaltura customers beginning this month. Kaltura has partnered with Rapt Media in working to repair the disconnect that ... More...

Ad-Juster Launches New Concierge Service from NYC; Promotes Sharon Smith; Brings in James Lane & Joseph Justin Lewis

Written on
March 22nd 2017
Author
  |   Adotas

Ad-Juster, Inc. a fully automated reconciliation and aggregation reporting system in the digital ad industry, announced it has opened a new office in Manhattan and promoted Sharon Smith (pictured left) to run a new, soon-to-launch service called Concierge. Moreover, the company hired James Lane as a Senior Level member of the new unit and transferred Joseph Justin Lewis from San Diego to join the Concierge team. “The Concierge team will ... More...

PushSpring & Adobe Partner to Provide Deeper Insights for Adobe Audience Manager Clients

Written on
March 21st 2017
Author
  |   Adotas

PushSpring, an independent app-based mobile audience platform, announced a partnership with Adobe Audience Manager, an industry-leading data management platform, providing direct access to PushSpring data and insights to Adobe Audience Manager customers. PushSpring provides advertisers and app publishers with mobile app audience data for more than 200 million unique devices in the US and Canada. The company leverages billions of mobile app data signals and related device data to develop PushSpring ... More...

Addressable vs Programmatic Television

Written on
March 20th 2017
Author
  |   Adotas

Brian Katz, Vice President of Advanced TV Insights & Strategy at Eyeview (pictured left), shares his insights on addressable TV. Q: What is the difference between programmatic and addressable TV? A: Programmatic is a more automated way of buying television. Currently, programmatic does not offer the HH level targeting and ad serving that addressable does, which is why Eyeview is more focused on what addressable offers to marketers and ... More...

MediaBrix Rebrands As Receptiv

Written on
March 17th 2017
Author
  |   Adotas

MediaBrix Rebrands As Receptiv™, Zeroes In On Data-Driven In-App Mobile Video With Human Experience At Its Core. Following a landmark year for the in-app mobile video ad platform, MediaBrix announced it has rebranded as Receptiv, including its new product suite: Receptiv Video Marketplace for programmatic buying and Receptiv Solutions for managed services. Now with exclusive partners, programmatic demand will be headed up by new Vice President of Programmatic Sales Derek Weingarten, ... More...

The New Age of Transparency

Written on
March 16th 2017
Author
  |   Adotas

Unified, a company offering business intelligence for social advertising, has released its latest report on social advertising transparency, The New Age of Transparency, which looks at the top data challenges facing social advertisers. “As the fastest-growing part of the paid marketing mix, social advertising is expected to accumulate an impressive 40 billion dollars in global ad spend this year, ” says Unified Co-Founder and CEO Jason Beckerman (pictured left). Even ... More...

LiveRamp & PushSpring Enhance Partnership; Headway Acquired by Entravision Communications; More

Written on
March 15th 2017
Author
  |   Adotas

Also featured in this edition of News U Can Use: Hitwise on Luxe Brands; Return Path–New Data; PCH/Media Hires Spencer Scott. ______________________________________________________________________________ LiveRamp and PushSpring Enhance Partnership to Offer Transparency, Control and Speed of Data Activation. PushSpring, an app-based mobile audience platform, announced an enhanced partnership with LiveRamp™, an Acxiom® company and leading provider of omnichannel identity resolution. The enhanced partnership establishes the LiveRamp IdentityLink™ Data Store as a preferred method ... More...

TV-Connected Devices Pave the Way for New Ways to Watch Content

Written on
March 15th 2017
Author
  |   Adotas

Nielsen conducted an analysis to determine how many U.S. homes own various devices and how data has trended over time. Today, just over 23% of TV homes own a digital streaming device such as an Amazon Fire TV, Apple TV, Google Chromecast or Roku, up from 19% in June 2016. With 80% of U.S. households having broadband internet, the popularity of TV-connected devices such as Roku (box and stick), Amazon ... More...


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