Adotas

ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.

ADOTAS was acquired by New York Publishing Group Inc. in May 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are proud to have over 100 contributing writers, including the foremost experts in the field.

ADOTAS has built on a tradition of excellence to become the most trusted source of information among leaders in the online marketplace. Professionals read, comment and learn from our publication each day.



Kiosked 360 Panorama Experiences Launches at Cannes Lions

Written on
June 27th 2016
Author
  |   Adotas

Kiosked, a global Advertising Automation platform, today unveiled its 360° Panorama experiences at Cannes Lions. Empowering the world’s largest publishers and brands with the ability to extend virtual reality experiences to consumers, the new Kiosked offering is available today worldwide. With more than 15,000 delegates from 100 countries in attendance at Cannes Lions, this represents a landmark launch for the company. “The demand for Kiosked’s immersive panorama ad units is astonishing ... More...

Schedulicity Laying Claim To Creating The First True Service Marketplace Platform

Written on
June 24th 2016
Author
  |   Adotas

Schedulicity, the provider of online scheduling and marketing tools for appointment, class and workshop-based businesses, today announced the launch of its client app, a new mobile marketplace that serves as the platform for consumers to find and book local services in over 50 different industries. Whether booking a hair appointment, a piano lesson, or a martial arts class, consumers can now manage all of the services that are essential to ... More...

Federated Media Expands Network of Content Creators Through Partnership with Tidal Labs

Written on
June 22nd 2016
Author
  |   Adotas

Federated Media’s Content Journey Solution Offers Advertisers and Brands Increased Scale and Deeper Insights on Campaign Performance. Federated Media, an integrated media and content marketing company, announced a partnership with Tidal Labs, an online influencer platform. Federated Media is known for pairing the nation’s leading brands with top independent influencers to create compelling content delivered at scale. The partnership with Tidal Labs gives Federated Media access to an additional network of ... More...

HI-FI Launches Marketplace—A New Service For Creating and Owning Personalized Hashtag Sites, Called Tagtopics

Written on
June 22nd 2016
Author
  |   Adotas

HI-FI, The Mobile Lifestyle Network, today announced the launch of Marketplace, a new service where publishers, businesses and individuals create and buy their own hashtag sites, called Tagtopics. Tagtopics are unique community destinations featuring curated news and lifestyle content, organized by category and topic, which flow into a user’s newsfeed filtered by their interests. The new mobile platform harnesses the power of the hashtag algorithm to transform web content into ... More...

Madison Logic & YesPath Partner Up For Adaptive Account-Based Marketing

Written on
June 21st 2016
Author
  |   Adotas

YesPath Customers Can Now Run Media Programs that Adapt to Each Account. Madison Logic, a company dedicated to solving the digital needs of B2B marketers, is partnering with YesPath, an account-based marketing (ABM) platform for adaptive campaigns, to extend the reach of account-based marketing programs. The companies have integrated their products so that YesPath customers can trigger media campaigns in response to buyer signals. Using real-time signals like intent and engagement, YesPath ... More...

Unlocking Influencer Marketing: Yahoo! Report

Written on
June 20th 2016
Author
  |   Adotas

The key takeaways in the Yahoo! report, Unlocking Influencer Marketing, include: Influencer marketing is driving ROI. Brands who partnered with influencers saw increases in engagement, brand awareness and positive comments: 58% increase in engagement (social shares and likes). 54% increase in awareness. 44% increase in positive brand comments. Millennials are a key audience segment for influencers: Millennials are 63% more likely to be loyal to a brand that has a strong ... More...

Report: Mobile Apps Depend on TV Ads

Written on
June 16th 2016
Author
  |   Adotas

What’s App’ning study finds direct correlation between TV ads and website traffic for 60 popular mobile apps across 10 categories, from commerce to gaming. The fast-growing mobile apps category gets its traffic boosts from TV advertising, according to What’s App’ning, a new study that shows a 77% correlation between TV advertising and traffic for 60 popular mobile apps. As a result, the category now totals nearly $1 billion in TV advertising. ... More...

The Wearable Computer & Virtual/Augmented Reality: Game Changers for Marketers and Advertisers?

Written on
June 15th 2016
Author
  |   Adotas

Virtual reality and augmented reality have captured the attention of Facebook, Samsung, Microsoft and Google, among others. Many are saying that VR and AR will be the next big platform and transform digital advertising. Mihir Shah, co-founder and CEO of Immersv, told Marketing Land,“We expect Q4 to be when it breaks out. Google Cardboard is by far the biggest driver. There’s no comparison in terms of volume at ... More...

Taykey Makes Trend Advertising Available to Programmatic Buyers

Written on
June 15th 2016
Author
  |   Adotas

Taykey, an audience company that analyzes hundreds of millions of data points per day to help brands discover and act on what’s trending in real-time, today announced the availability of its Trend Advertising platform for programmatic ad buyers. Trading desks and in-house programmatic teams can now use Taykey’s trend data within their buying platform to continuously align campaigns with relevant content for their target audience segments in real-time. Taykey has offered ... More...

S4M Receives MRC Accreditation On Mobile Post-Click Ad Metrics

Written on
June 14th 2016
Author
  |   Adotas

S4M’s served impressions, clicks, CTR, landing pages, installs and opens on mobile browsers and applications are now MRC accredited. S4M (Success for Mobile), a mobile ad tech company, has been granted Media Rating Council (MRC) accreditation for mobile ad metrics, including served display and rich media ad impressions, clicks, and CTR for both mobile browsers and apps. Significantly, S4M is now the only service currently accredited by MRC for certain important ... More...


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