Adotas

ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.

ADOTAS was acquired by New York Publishing Group Inc. in May 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are proud to have over 100 contributing writers, including the foremost experts in the field.

ADOTAS has built on a tradition of excellence to become the most trusted source of information among leaders in the online marketplace. Professionals read, comment and learn from our publication each day.



Six Tweaks Your Interface Might Need

Written on
July 21st 2017
Author
  |   Adotas

Alexandre Serrurier, Product Owner at Smart AdServer, offers his insights into how to create a user experience that attracts and engages users. Is your website’s user experience painless? Let’s face it: Any website that leaves a user confused or frustrated is bad for business. First impressions are crucial, and improving yours is not so hard as you may think When we redesigned our interface — which helps publishers create and ... More...

People-Based Advertising: The SRAX Guide

Written on
July 20th 2017
Author
  |   Adotas

The SRAX guide unlocks how to turbo-charge ad targeting strategy through cross-device targeting precision. SRAX, an advertising technology company providing the tools to automate digital marketers and content owners’ campaigns across digital channels, announced the release of a new guide: People-Based Advertising: How to Get Bigger Results by Targeting the Most Precise Audience. SRAX’s guide provides the knowledge and information to invest in people-based advertising, which leverages a range of customer ... More...

eMarketer Announces Launch of Benchmarks—a Dashboard for Performance Metrics Across Digital Channels

Written on
July 19th 2017
Author
  |   Adotas

eMarketer is excited to announce Benchmarks, a new tool that enables marketers to instantly evaluate and compare their campaign performance against a collection of reliable industry benchmarks. The tool provides performance metrics across seven key digital channels: display, email, mobile, retail and ecommerce, search, social media and video, including critical campaign figures such as CPMs, email bounce rates, display impressions and click-through rates. Establishing effective key performance indicators and measuring campaign ... More...

Cedato Launches New Video Tech Stack for Publishers

Written on
July 18th 2017
Author
  |   Adotas

All-in-one video tech stack empowers publishers with out-of-the-box Video Header Bidding and streamlined video monetization. Cedato, a company offering a programmatic operating system for video, today announces the launch of its Cedato for Publishers video technology stack. The new platform is designed to give mid-sized publishers a simple way to implement an all in-one programmatic solution for delivering and monetizing video across any screen and content, optimized for viewing experience ... More...

John Piccone Rejoins Simulmedia; POP Names James Wilkinson CCO; Nielsen Total Audience Report; Michael Hahn Named SVP & Gen. Counsel, IAB & IAB Tech Lab

Written on
July 17th 2017
Author
  |   Adotas

John Piccone Rejoins Simulmedia as President and Chief Revenue Officer. John Piccone (pictured left), an industry leader with expertise in software sales and advertising, has rejoined Simulmedia as President and Chief Revenue Officer. He previously held several senior roles with Simulmedia from 2010 – 2016. “John is the smartest, most passionate and accomplished technology sales leader I have ever encountered, which makes him the ideal sales leader for Simulmedia as it launches ... More...

Direct Mail Isn’t Dead: How Snail Mail Can Boost Your Acquisition Marketing

Written on
July 17th 2017
Author
  |   Adotas

Tim Carr, the chief lifter at LIFT Agency, shares his insights on using direct mail in the digital age. For decades, direct mail was seen as a surefire way for brands to reach consumers. But due to the rise of less expensive, more exciting digital channels, much of the marketing world has shifted away from this seemingly outdated medium. If your digital marketing team falls into the “snail mail is dead” school ... More...

New Hitwise Data: Prime Biggest Sales Day of the Year for Amazon

Written on
July 14th 2017
Author
  |   Adotas

Hitwise, a global marketing intelligence company, has fresh data that shows that on Prime Day Amazon won BIG with 9.5 million transactions processed on Amazon.com on Prime Day making it the biggest day of the year ahead of both Cyber Monday and Black Friday. Amazon processed another 5.2 million transactions the day prior (July 10) when Amazon rolled out Prime Day in the evening hours. Furthermore, Amazon.com accounted for 87% of ... More...

Glispa Announces A Full Service Native Monetization Platform: Avocarrot

Written on
July 14th 2017
Author
  |   Adotas

With the launch of the Avocarrot Unified SSP, Glispa releases a combination of a powerful user data profiling platform, reaching over a billion users, with a programmatic exchange and a mediation engine – all in one easy to use and fully transparent solution. Following the announcement of its fourth strategic acquisition, Glispa Global Group, the mobile ad tech company, unveils its newest product offering, Avocarrot, the full-service monetization platform which serves ... More...

Facebook Lets Publishers Decide Where to Place Ads: What This Means for You

Written on
July 13th 2017
Author
  |   Adotas

Adotas talks with Rich Kahn, CEO, eZanga, about recent changes in Facebook’s ad placement policy. Q: Do you think that Facebook allowing their brand advertisers more control over where their ads appear is a positive move? If so, why? A: It’s like anything else, people like options and control. When you advertise on a search engine, you are selecting keywords to try to be in front of people when they ... More...

Fraudulent Traffic Detector Uncovers Zombie Apps in Google Play Store

Written on
July 12th 2017
Author
  |   Adotas

More than 1,300 apps awaken sleeping Android phones to engage ads. Anura, fraud protection software from eZanga, identifies bots and human fraud, as announced that more than 1,300 apps in the Google Play store contain code that activates Android phones in “sleep mode” for the purpose of engaging with mobile advertisements unbeknownst to their owners. After detecting click attempts made from a variety of Google Play Store apps, the Anura team ... More...


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