Adotas

ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.

ADOTAS was acquired by New York Publishing Group Inc. in May 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are proud to have over 100 contributing writers, including the foremost experts in the field.

ADOTAS has built on a tradition of excellence to become the most trusted source of information among leaders in the online marketplace. Professionals read, comment and learn from our publication each day.



Mobile SEO: Optimizing in the App-Store

Written on
July 1st 2014
Author
  |   Adotas

By Direct Agents SEO Analyst Alex Levin, and Junior Analyst Brendan Strauss As mobile internet usage is growing by 61% annually, virtually all smartphone users are now using their devices for search, and the once PC-based SEO has had to evolve into the mobile world (Cisco). Mobile SEO is gaining in popularity across the industry, as businesses have begun to realize the potential in optimizing their websites for mobile users. Companies across ... More...

Malwarebytes Uncovers Alleged Rogue Agency Placing Ads on High-Traffic Sites

Written on
June 27th 2014
Author
  |   Adotas

ADOTAS – Some are familiar with security threats tied to online ads; cybercriminals can exploit vulnerabilities in the ads to redirect users to malicious sites or otherwise download malware on victims’ machines once they click. But what happens when the bad guys become advertisers? Malwarebytes has uncovered an alleged rogue ad network deliberately redirecting clickers to malicious websites. The ads have appeared on 123greetings[dot]com and beeg[dot]com, according to the company. Senior security ... More...

Study: Email Dominates Mobile Activity

Written on
June 13th 2014
Author
  |   Adotas

ADOTAS — LiveIntent — the email ad exchange encompassing 600+ premium publishers — analyzed 4B+ ad impressions in Q1 2014 to gain insight into how advertisers can make the most of mobile. The study found that email is not only the primary communications channel, it’s also the most popular mobile activity. The study also determined the following: The number of opens occurring via mobile will pass 50% by 2015. 1/4 of every mobile Internet ... More...

AdRoll Appoints New CTO, CRO Following $70M Funding Round

Written on
June 11th 2014
Author
  |   Adotas

ADOTAS — While many companies on the road to IPO hire outside experts for C-Suite positions, AdRoll has chosen a different tact and promoted internal leaders, Suresh Khanna and Valentino Volonghi, into the C-Suite. Following the company’s recent $70 million funding round, Khanna was promoted to Chief Revenue Officer from his post as Senior Vice President, Sales & Operations, and Volonghi, a member of AdRoll’s founding team, has been appointed Chief Technology ... More...

Washington Post Inks Exclusive Deal to Distribute PostTV in Europe, LatAm

Written on
June 3rd 2014
Author
  |   Adotas

AMSTERDAM and WASHINGTON, D.C, June 3, 2014 (ADOTAS) – Online video news network Zoomin.TV announced today an exclusive license agreement with The Washington Post for the content of its digital video channel, PostTV. The partnership makes Zoomin.TV the first and only digital platform in Europe and Latin America that can deliver video produced by The Washington Post and translated to information sites online. According to Socialblade.com, over the last 6 months, Zoomin.TV ... More...

LiveRail ‘State of the Screens’ Report Features Insights from Machinima, Dailymotion, A+E

Written on
June 3rd 2014
Author
  |   Adotas

ADOTAS – LiveRail, leading video monetization platform for publishers, has issued a new State of the Screens Report, which includes key insights from LiveRail publishers. The report also includes key data points from both LiveRail publishers and other resources. LiveRail surveyed a set of its premium publishers to get a glimpse of how some of the biggest names in digital media are approaching inventory monetization, including the challenges and opportunities they’re currently ... More...

WATCH: George Hammer of DigitasLBi on Mobile Video and Brand Advertising

Written on
May 27th 2014
Author
  |   Adotas

ADOTAS – Video correspondent Mari White recently chatted with George Hammer, Vice President/Group Director of Social & Content at DigitasLBi. Since joining the agency in December 2012, after nearly 15 years immersed in digital across multiple industries, Hammer has brought a unique strategic approach and lens to Digitas. His diverse background enables him to wear many hats at Digitas, but his approach always starts with the consumer first. From there, ... More...

WATCH: FreeWheel’s Brian Dutt on the Outlook for Mobile Video

Written on
May 21st 2014
Author
  |   Adotas

ADOTAS – We recently sat down for a video chat with Brian Dutt, Director, Advisory Services at FreeWheel, about trends in the digital video ad industry. Founded and led by a team of executives from the world’s leading technology companies, FreeWheel’s solutions provide its customers with the technology and services they need to manage advertising and operations across a multiplicity of devices. In this segment, Dutt discusses the current proliferation of mobile video ... More...

Infographic: Journey Through ‘The Garden of Identifiers’

Written on
May 21st 2014
Author
  |   Adotas

ADOTAS – They say April showers bring May flowers, and here we are in May with everything blooming. Like those pesky dandelions sprouting up everywhere, there’s a profusion of approaches to recognizing and reaching online audiences: cookies, Apple identifiers, Google identifiers, device recognition and more. It’s a regular jungle out there! To help make sense of this bumper crop of technologies, AdTruth has released a new infographic: “The Garden of Identifiers.” ... More...

WATCH: FreeWheel’s Brian Dutt on Digital Video Content Trends

Written on
May 16th 2014
Author
  |   Adotas

ADOTAS – We recently sat down for a video chat with Brian Dutt, Director, Advisory Services at FreeWheel, about trends in the digital video ad industry. Founded and led by a team of executives from the world’s leading technology companies, FreeWheel’s solutions provide its customers with the technology and services they need to manage advertising and operations across a multiplicity of devices. In this segment, Dutt discusses digital video as ... More...


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