Adotas

ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.

ADOTAS was acquired by New York Publishing Group Inc. in May 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are proud to have over 100 contributing writers, including the foremost experts in the field.

ADOTAS has built on a tradition of excellence to become the most trusted source of information among leaders in the online marketplace. Professionals read, comment and learn from our publication each day.



Brands Bring Tricks and Treats to Instagram for Halloween

Written on
October 31st 2014
Author
  |   Adotas

Happy Halloween! Today brands are reaching out with some spooky and creative campaigns that brands have been sharing on Instagram in honor of Halloween. Below you’ll find some of the holiday’s best and ghoulish brand Instagrams from Disneyland, Target, Jet Blue and Oreo to name a few. More examples and Halloween campaign details can also be found on the Instagram for Business blog, but our favorites are below: Knock once to trick-or-treat! ... More...

Honda’s Double-Sided Story on YouTube Allows Users to Switch Between Perfectly Parallel Lives

Written on
October 30th 2014
Author
  |   Adotas

­­ This may be the coolest ad you’ll see on YouTube today. Honda and Wieden + Kennedy London created the incredibly innovated “doubled-sided story” on Youtube to promote its two cars, the Civic and the Civic Type R.  The dual-sided story is three minutes long (six if you want them separated) and users can flip between the perfectly parallel lives by holding down the “R” key. Both stories parallel mirror the other, ... More...

Innovid Breaks Down The Anatomy of the Fragmented Consumer In The Cross-Device Video Landscape

Written on
October 29th 2014
Author
  |   Adotas

This multi-screen, multi-platform world we live in has left consumers in the driver’s seat and advertiser’s scrambling to keep up with their every move—on every device. Whether it’s on desktops, mobile devices, tablets, connected TVs or over-the-top platforms, consumers’ already-short attention spans are now split amongst a myriad of media, causing fragmentation and the need for advertisers to consolidate data from several sources. Luckily for advertisers, interactive video can transcend ... More...

PunchTab Releases 2014 Holiday Shopping Insights: 90% of Consumers Will Shop Online

Written on
October 29th 2014
Author
  |   Adotas

With Halloween just a few days way, online shoppers are already gearing up for their biggest sales of the holiday season. PunchTab, the engagement and insights platform, released its insight report on the 2014 holiday season. The survey looks at how Gen X, Baby Boomers, Millennials differ this holiday season and how top retailers are preparing for the wave. When it comes to preparing for the holiday rush, Robyn Hannah, VP ... More...

Publicis Groupe Acquires Data-Driven Digital Ad Management Platform RUN

Written on
October 28th 2014
Author
  |   Adotas

Publicis Groupe announced today that it acquired of RUN, a real-time data management and multi-channel programmatic buying platform, with unique mobile capabilities, enabling marketers to execute data-driven campaigns. “We’ve seen dramatic changes in the ways agencies are operating, relying more and more on data management and technology platforms to thrive in a connected world,” said Seth Hittman, CEO of RUN. “We’re truly thrilled to join VivaKi and SMG, and integrate our platform ... More...

Twitter Stock Drops After Less Than Stellar Third Quarter Earnings Report

Written on
October 28th 2014
Author
  |   Adotas

Yesterday Twitter released its third quarter earnings report and though revenue was up by 114% and its user base jumped by 13 million, it wasn’t enough to swoon investors. The company’s stock fell by 11% in after-hours trading following the earnings release. “We had another very strong financial quarter” said Dick Costolo, CEO of Twitter. “I’m confident in our ability to build the largest daily audience in the world, over time, ... More...

According to New PWC Study Most Mobile Ad Traffic is from Accidental Clicks

Written on
October 27th 2014
Author
  |   Adotas

According to a new installment of the Consumer Intelligence Series by PricewaterhouseCoopers, majority of the time mobile traffic is due to an accidental click by consumers. The study by PwC had 1,003 respondents, ages 18 and over, weigh in on their smartphone activity and their reasons for clicking mobile ads. The infographic can be found on Ad Week’s website. With mobile’s unique properties as both a data tracking device and a ... More...

VisitBritain Debuts New Content Marketing Campaign That’s Anything But Dull

Written on
October 24th 2014
Author
  |   Adotas

VisitBritain, the UK’s national tourism agency, has launched a new content marketing campaign across Yahoo and Tumblr properties. This one-year campaign runs across markets including the US, India, Brazil, France, Germany, UAE and Saudi-Arabia. “We strive to be the best national tourist board working across all digital platforms,” says Joss Croft, Marketing Director at VisitBritain. “In order to achieve this, we must work with the best partners, to get great content ... More...

Hearst Magazine Expands Partnership with Acxiom to Bring Marketing Service to the Cloud

Written on
October 23rd 2014
Author
  |   Adotas

Today Acxiom, an enterprise data, analytics and software-as-a-service company, announced an expanded relationship with long-time client Hearst Magazines, one of the world’s largest magazine media companies. Under the terms of this new agreement, Acxiom will be responsible for bringing Hearst Magazines’ marketing services platform to the cloud. “Hearst is very strategic client for Acxiom “ said Atanas Popov, Senior Managing Director, Media, Acxiom. “Our relationship enables us to leverage AOS technology for ... More...

Yahoo Fights Back Doubters with Strong Third-Quarter Earnings

Written on
October 22nd 2014
Author
  |   Adotas

Facing criticism from an activist investor Starboard Value LP, Yahoo CEO Marissa Mayer struck back on yesterday with a strong third-quarter earnings report. According to the Wall Street Journal, much of the increased profits are thanks in large part to the Alibaba IPO. Revenue increased, in part because of a 6% leap in search advertising, while display ad revenue dropped 6% to $396 million. Moreover, Yahoo revealed that mobile ads amounted to ... More...


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