Adotas

ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.

ADOTAS was acquired by New York Publishing Group Inc. in May 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are proud to have over 100 contributing writers, including the foremost experts in the field.

ADOTAS has built on a tradition of excellence to become the most trusted source of information among leaders in the online marketplace. Professionals read, comment and learn from our publication each day.



More Companies Take Control of Programmatic Advertising In House

Written on
December 17th 2014
Author
  |   Adotas

AdAge is reporting that programmatic advertising is getting another big shake up–and nothing makes that clearer than Hewlett-Packard’s (HP) RFI that states it’s going to take more control of its programmatic buying. AdAge obtained the RFI that opened the window on the internal thinking at HP. HP hopes to find a “service provider” who can let them oversee the process around the world–HP’s global markets include the U.S., U.K., France, Germany, Japan, ... More...

Videology Questions Reliability Of Viewability Metrics On Successful Campaigns

Written on
December 17th 2014
Author
  |   Adotas

Videology, a video advertising technology platform, today released research findings on viewable video impressions that illustrate the complexities still surrounding the use of viewability ratings to evaluate an ads effectiveness. According to IAB minimum standards, for an in-stream video ad, 50% of its area must be displayed for at least two seconds to count as “viewable.” While poor viewability is often equated with low quality inventory, ... More...

CPG Brands Drive Sales With Location-Powered Mobile Ads (Infographic)

Written on
December 15th 2014
Author
  |   Adotas

Today, Verve released a new infographic on how CPG is using location-aware ad creative to drive food traffic and visit frequency. “From beauty products to batteries, it’s clear that location-aware creative is driving foot traffic and frequency lift in the CPG vertical and shows no sign of slowing down as we enter 2015,” said John Haake, CMO of Verve. The infographic below shows that: CPG, currently the third largest location-powered advertising vertical, is the fastest growing ... More...

Dave Otten, CEO of JW Player, On How Global Appeal of Video Continues to Grow

Written on
December 12th 2014
Author
  |   Adotas

The global appeal of video continues to grow. JW Player, a leading online and mobile video platform and player technology company, says one in seven people on the planet and one in three people in the United States and Europe watch online video content delivered by it each month. “We are excited to share the results of our first quarterly JW Online Video Trends report, which reveal dramatic growth of our ... More...

MeUndies Bares The Secret To Obtaining Millennial Appeal

Written on
December 12th 2014
Author
  |   Adotas

Don’t get your shorts in a twist! If you haven’t heard of MeUndies it maybe because you have all the underwear you need…or advertising on porn sites, posting videos too racy for us to even describe accurately and using slightly disreputable celebs as brand ambassadors isn’t something on your radar. But that’s the approach that this undergarment company has embraced–soft core for the ultra-soft beech-tree derived fabric that they use for ... More...

DigitalSherpa Shares 25 Reasons Why Smartphone Users Love Video Viewing

Written on
December 11th 2014
Author
  |   Adotas

Video is the way to deliver info, fun and facts. The 14% increase in smartphone video viewing that’s predicted for 2015 –by eMarketer –proves it. Almost a quarter of a billion people will get in on digital video viewing next year–and half of them will be on smartphones. Mobile video content marketing is a quickly expanding and incredibly popular marketing platform that business should be focusing on. DigitalSherpa shares other amazing ... More...

Instagram Hits 300 Million Active Users, Announces Verified Accounts And Better Spam Filtering

Written on
December 10th 2014
Author
  |   Adotas

Instagram announced it now has 300 million active users. They’ve added 100 million actives just nine months after announcing its 200th—but that doesn’t mean it’s making money. Too bad a picture isn’t worth 1,000 dollars—instead of 1,000 words! The photo sharing company, which was bought by Facebook in 2012 for a $1 Billion, now says 300 million people use its photo app every month, with 70% of them coming from outside ... More...

BrightRoll Launches Partner Program to Grow the Video Ad Ecosystem

Written on
December 10th 2014
Author
  |   Adotas

BrightRoll, the industry’s leading programmatic video advertising platform, announced the launch of the BrightRoll partner program, a consortium of technology and data companies bringing advanced capabilities to the video ad ecosystem. Participants in the program provide a broad range of tools and insights to help marketers improve the efficacy of their programmatic video advertising campaigns, including audience targeting, creative development and delivery, measurement and validation, and technology infrastructure. “We established the ... More...

Yahoo Announces New App Install Ads Available Through Yahoo Gemini

Written on
December 9th 2014
Author
  |   Adotas

Today on its blog, Yahoo’s VP of Product Managment Enrique Muñoz Torres annouced that U.S. advertisers with managed accounts can now use Yahoo Gemini to promote their apps across the Yahoo network. Gemini app install ads reach more than 550 million monthly mobile users on Yahoo and beyond by appearing on Yahoo mobile web sites; Tumblr; Yahoo apps such as Yahoo News Digest, Yahoo Weather, Yahoo Sports and Yahoo Finance; as ... More...

To Cell and Back: Return Path Breaks Down How Consumers Switch-Up Their Screens

Written on
December 9th 2014
Author
  |   Adotas

Return Path, a consumer intelligence company, just released insights into mobile marketing trends. Their cool Infographic is titled Mobile: Five Trends to Watch. In a nutshell… Trend #1: Don’t Ignore the Email Incumbent Instead of opening more marketing messages on mobile devices as they did last year, consumers actually read slightly less email on phones and tablets after the 2013 holiday season. That means brands need to continue to create email marketing experiences ... More...


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