Adotas

ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.

ADOTAS was acquired by New York Publishing Group Inc. in May 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are proud to have over 100 contributing writers, including the foremost experts in the field.

ADOTAS has built on a tradition of excellence to become the most trusted source of information among leaders in the online marketplace. Professionals read, comment and learn from our publication each day.



Mobile Apps–The NextGen of Media Companies

Written on
December 2nd 2016
Author
  |   Adotas

Opera Mediaworks asks: What does it mean to be mobile first? Well, after a look at Q3, 2016 data, Nikao Yang, EVP, Global Publishing Partnerships (pictured left), says… It depends on who you ask. * If you spoke with a creative agency, they would say it’s an approach to planning, UX design and development that puts handheld devices at the forefront. * If you asked a large media company, they might ... More...

Ad Tech’s Next Steps: 7 Intriguing Predictions for 2017

Written on
December 1st 2016
Author
  |   Adotas

Rob Jonas, SVP Revenue, at Factual (pictured below left) shared with Adotas his predictions about the ad tech industry for the coming year. Programmatic and its inexorable climb to 100 percent. Agencies are saying it openly now: “programmatic will be 100% of media buying in the next three years” and 2017 will see the continued growth of programmatic in all of its various guises. There will always be a place ... More...

Winterberry Group: “The State of Consumer Data Onboarding: Identity Resolution in an Omnichannel Environment”

Written on
December 1st 2016
Author
  |   Adotas

Winterberry Group, has released the first independent research into the emerging practice of Consumer Data Onboarding – what it is, how it works and where it is going. The research report entitled, “The State of Consumer Data Onboarding: Identity Resolution in an Omnichannel Environment,” provides answers to an array of marketers’ questions, most importantly… Question: Why should we onboard? The answer: It connects offline and online audiences for consistent and accurate ... More...

Restoring the Balance: How Programmatic Levels the Playing Field–An Ooyala Report

Written on
November 30th 2016
Author
  |   Adotas

In the current programmatic environment, where so much publisher data has been made available to ad buyers, publishers are faced with a dilemma: How can they best strike a balance between their needs and those of their buyers? In Restoring the Balance: How Programmatic Levels the Playing Field For Buyers and Sellers, Ooyala examines how premium publishers are balancing programmatic and direct sales, how they are using programmatic to monetize OTT ... More...

IV.AI Partners with VentureFuel to Bring AI to Brands

Written on
November 29th 2016
Author
  |   Adotas

VentureFuel, Inc., the company focused on accelerating growth of new technology and emerging media companies by forging strategic alliances with Fortune 500 advertisers, announced that it has partnered with IV.AI, the artificial intelligence agency specializing in building smart chatbots and custom AI. VentureFuel will work with IV.AI to help strengthen its client base and solve brand challenges across all aspects of AI including image recognition, induction algorithms, natural language processing, ... More...

Horizontal or Vertical? How branding value is amplified or compromised using different mobile video ad formats

Written on
November 29th 2016
Author
  |   Adotas

In the world of digital advertising it can seem difficult to know which way is up! But a new study from MediaBrix, Neuro Research – Brand Receptivity in a Mobile Environment, reveals that user engagement is both amplified and more meaningful when the delivery method is a vertical and embedded into the app experience. MediaBrix partnered with Dr. Thomas Ramsoy of Neurons, Inc. and Neuromarketing expert Diana Lucaci of True ... More...

NIELSEN INSIGHTS: Tapping the Full Potential of Mobile Advertising With the Personal Touch

Written on
November 28th 2016
Author
  |   Adotas

With the rate of smartphone ownership in the U.S. continuing to climb, mobile has become a force to be reckoned with in the world of digital advertising. While this boom is providing exciting opportunities for brands to reach many Americans, the mobile ad market’s rapid growth has raised questions as well, particularly around reaching the right consumers. To better understand how brands can overcome these challenges, the latest Nielsen Digital ... More...

Performance Measurement: How you doin’?

Written on
November 23rd 2016
Author
  |   Adotas

An Adotas Q&A with Traci Will, Senior Director of Media Sales Analytics at Gamut and CoxReps, part of Cox Media Group, explores the most important metrics on the digital landscape and how campaigns can increase their success rate by evaluating the right metrics from the get-go. Q: What role does data play in developing advertising strategy, and how does that differ between performance measurement and consumer insights? A: Data plays a powerful ... More...

Audience Targeting: How Accurate…and Useful…Is Your Data?

Written on
November 21st 2016
Author
  |   Adotas

Earlier this Fall, Telmar, which provides strategic targeting and media planning solutions to advertisers, agencies, media companies, and data suppliers, released Audience Effects, an advanced application that helps planners tap hidden audience segments that offer the greatest potential to enhance a brand’s performance. The system identifies the best audience segments and how to reach them across all platforms, i.e., traditional and digital. ADOTAS caught up with Corey Panno, Global President ... More...

Origami Logic Redefines Marketing Measurement With Marketing Graph™ Advances

Written on
November 21st 2016
Author
  |   Adotas

Latest Version of Its Marketing Signal Measurement Platform Helps Marketers Make Cross-Channel Campaign Decisions In-Flight and Solve Data Transparency Concerns. Origami Logic announced the general availability of the Fall 2016 release of its Marketing Signal Measurement Platform. The latest enhancements to the platform and the foundational Marketing Graph provide capabilities to collect, refine and normalize marketing performance data across channels, brands and regions, allowing marketers to support thousands of ... More...


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