Adotas

ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.

ADOTAS was acquired by New York Publishing Group Inc. in May 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are proud to have over 100 contributing writers, including the foremost experts in the field.

ADOTAS has built on a tradition of excellence to become the most trusted source of information among leaders in the online marketplace. Professionals read, comment and learn from our publication each day.



AdTheorent’s Travel & Tourism Industry Mobile Ad Performance Analyses

Written on
August 28th 2015
Author
  |   Adotas

AdTheorent, Inc. today announced summary findings from internal travel and tourism industry mobile ad performance analyses conducted across its network during Q2 of 2015. Tapping its data-driven predictive modeling platform with a focus on the travel and tourism vertical, the company analyzed user engagement across approximately 177.7 million mobile impressions, seeking insights regarding the highest performing secondary engagement actions as well as factors influencing mobile ad engagement. Mobile Rich Media Ads ... More...

Toi’s iOS App Genee Launches into Public Beta

Written on
August 27th 2015
Author
  |   Adotas

Toi, a full-service digital agency, today announced that the iOS app which it designed and developed for Genee (www.genee.com) has launched into public beta. The debut of the iOS app for Genee, the first scheduling platform that instantly coordinates the right meeting times in the best interest of everyone, providing the productivity and efficiency of a personal assistant, follows on heels of feedback from more than 10,000 beta users. These ... More...

Stephen Pickens, VP at Kre8 Media, Is Moderator at OMMA Attribution Event; Marcelo Ferreira Is Co-CEO of RevMob; Paul Grueber and Sunil Bhagwan Join AppsFlyer

Written on
August 27th 2015
Author
  |   Adotas

Stephen Pickens, VP of partnership development at KRE8 to moderate MediaPost Attribution Event discussion: Tuning In: Making the Digital/TV Connection; Serpt. 29 in NYC. The discussion outline: “Often framed as market rivals, TV and Web are fully complementary media for the consumers who actually use them. Understanding the dynamic between on-air and online ad exposures will be critical to modeling the multi-screen viewer/user experience here forward. What do we know about ... More...

White Ops Expands Product Portfolio to Stop Fraud with Real-Time Prevention

Written on
August 26th 2015
Author
  |   Adotas

White Ops, a pioneer in online fraud and browser automation detection, today announced the latest addition to its anti-fraud portfolio, White Ops MediaGuard™. White Ops MediaGuard greatly increases the ability of publishers, e-commerce platforms and ad tech platforms to proactively identify and eradicate fraudulent activity in real-time, providing their customers with the highest quality engagement and human viewability. In its landmark 2014 bot fraud study White Ops forecasted a minimum ... More...

Twitter Publisher Network Is Now Twitter Audience Platform

Written on
August 25th 2015
Author
  |   Adotas

Twitter is making its mobile ad network available to a wider group of marketers and introducing new ad formats including video. “We’re taking promoted tweets, promoted videos and our mobile app promotion products into the world outside of Twitter,” explained Adam Bain, Twitter’s head of revenue and partnerships (pictured left). “It’s one click to take a Twitter campaign and scale it across all our partners.” The social network company says it’s allowing ... More...

Q&A: Cross Device Video Advertising…How, When, Where

Written on
August 25th 2015
Author
  |   Adotas

A Q&A with Kate O’Loughlin, VP/GM, Media Busines at Tapad Q: What are the essentials for marketers to consider when it comes to cross-device video advertising? A: As with all advertising, it’s crucial to look at campaigns holistically, focusing on consumers instead of just creative types or devices. With a unified strategy, marketers are able to understand how each tactic of a campaign is affecting end results: brand affinity, ... More...

Netmining Partners With Target Data

Written on
August 25th 2015
Author
  |   Adotas

Netmining , a provider of programmatic data-driven targeting solutions, announces its partnership with data tech innovator Target Data, to provide exclusive audience segments allowing marketers to reach the highly desirable audience of qualified “pre-movers” throughout their moving process with relevant marketing messages. The expanded data analytics capability meets the needs of marketers and their agencies, who are increasingly focused on this audience and their unique highly desirable behavioral attributes. Through the ... More...

Media Rating Council Updates Viewable Ad Impression Measurement

Written on
August 24th 2015
Author
  |   Adotas

The Media Rating Council (MRC) announced that it has released Viewable Ad Impression Measurement Guidelines 2.0 to address specific issues identified since the original Guidelines were released on June 30, 2014. These issues were identified primarily through a series of reconciliation projects that were designed to pinpoint the causes for discrepancies in viewable impression counts among MRC-accredited vendors. While this revision to the Guidelines includes several updates, the baseline standards for desktop Viewable Ad ... More...

#Portada15 announces Hispanic Marketing and Media Award Finalists!

Written on
August 24th 2015
Author
  |   Adotas

The Hispanic Marketing and Media Award Finalists are in! Thousands of votes were cast by Portada’s audience to determine the three finalists per category. Portada’s Editorial Team of top Brand Marketers will cast the final deciding votes. Winners to be announced during the Award Ceremony at #Portada15 in New York City on Sept. 17. Portada is the leading source of news and analysis on the Latin Marketing and Media space. “Digital media, including display, ... More...

MobileBridge Innovates For App-Based Marketing Relationship Management

Written on
August 21st 2015
Author
  |   Adotas

“How can I get our customers to engage with our branded app on a regular basis in order to generate business?” is the question most mobile marketers ask. The answer, according to MobileBridge, is to leverage available data from CRM and other marketing sources in order to make regular engagement as contextual as possible yet also fun and engaging. To do just that, a marketing relationship management solution provider, MobileBridge, ... More...


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