Adotas

ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.

ADOTAS was acquired by New York Publishing Group Inc. in May 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are proud to have over 100 contributing writers, including the foremost experts in the field.

ADOTAS has built on a tradition of excellence to become the most trusted source of information among leaders in the online marketplace. Professionals read, comment and learn from our publication each day.



Vdopia Launches Mobile Video Programmatic Marketplace

Written on
October 21st 2014
Author
  |   Adotas

Today, Vdopia, a global programmatic buying and selling platform for mobile video advertising, announced the launch of their global programmatic platform exclusively for mobile video advertising. The new marketplace product called ‘Chocolate,’ is built from the ground up solely for mobile video advertising. With the potential reach of 150 million unique mobile users in the United States alone, it is designed for brand marketers and demand partners who want a highly ... More...

Google’s Missed Third-Quarter Earnings Highlights Questions for Internet Giant

Written on
October 20th 2014
Author
  |   Adotas

Last week, Google’s shares fell in late trading after the Internet giant missed earnings expectations. Google reported its third-quarter profit slipped to $2.81 billion, or $4.09 a share, from $2.97 billion, or $4.38 a share, a year ago. On an adjusted basis, Google earned $6.35 a share, falling short of $6.54 a share forecast by analysts in a FactSet survey. Revenue rose to $16.52 billion from $13.75 billion in the year-earlier period. ... More...

MediaMath Acquires Social Advertising Platform Upcast to Advance Social Media Campaigns

Written on
October 17th 2014
Author
  |   Adotas

This week, MediaMath announced its acquisition of Upcast, a powerful social advertising technology platform. Thought not disclosing the terms of the deal, the partnership is set to further empower agencies and brands to take advantage of the growing digital marketing opportunities afforded by Facebook, Twitter, and other emerging social media companies. Headquartered in the U.K. and with a presence in Singapore, Berlin, Dublin, and Warsaw, Upcast is a Facebook Preferred Marketing ... More...

According to Survey, 63% of American Online Shoppers Are Still Not Familiar with Alibaba

Written on
October 16th 2014
Author
  |   Adotas

With Alibaba said to be entering the U.S. market, there’s been a lot of speculation regarding what kind of player the Chinese e-commerce juggernaut will be. Regardless, even though Alibaba is China’s (and by some measures, the world’s) largest online commerce company, a survey of over 3,500 online buyers over three days by Bizarate Insights found that 63% are still not familiar with Alibaba. Its three main sites Taobao, Tmall and ... More...

Mobile Video Ad Platform AerServ Launches Free Mobile-First Mediation Platform for Publishers

Written on
October 15th 2014
Author
  |   Adotas

Earlier this week, AerServ, the mobile-first video mediation platform, announced the public launch and general availability of its free monetization platform for publishers and app developers. “Mobile Video is expected to grow by 300% in the next 5 years to more than $40B. It is increasingly mission-critical for companies to fully monetize this medium, but the options are currently limited,” said Josh Speyer, AerServ ‘s CEO. “Other options don’t offer the kind ... More...

Brainshark Unveils “Brainshark Sales Accelerator” Platform for Sales Teams

Written on
October 13th 2014
Author
  |   Adotas

Brainshark, Inc., delivering content-drivensales enablement solutions that close more deals, today announced the launch of the Brainshark Sales Accelerator. This comprehensive sales enablement platform provides high-impact, centrally accessible solutions for sales onboarding and continuous training, prospecting, coaching and engagement – helping sales reps have better conversations with customers and prospects to win more deals in less time. The platform also helps managers better understand what their best reps are doing, so managers ... More...

Kitara Media Corp. and Future Ads LLC Enter Definitive Merger Agreement

Written on
October 13th 2014
Author
  |   Adotas

Kitara Media Corp., a leading digital media and technology company providing video solutions to advertisers, digital marketers and publishers, and Future Ads LLC, an Irvine, California based company in the advertising tech industry with unaudited projected revenues of approximately $90 million and unaudited projected EBITDA of approximately $30 million for the year ending December 31, 2014 (“Future Ads”), today jointly announced that they have entered into definitive agreements to merge their respective companies. “For many years Future Ads and ... More...

As Health Media Audience Grows, Hearst Health Names M.D. as President

Written on
October 10th 2014
Author
  |   Adotas

Earlier this week, Hearst Corporation announced that Gregory Dorn, MD, MPH has been named president of Hearst Health, the healthcare division within Hearst Business Media. The appointment was announced by Steven R. Swartz, president and CEO of Hearst Corporation, and Richard P. Malloch, president, Hearst Business Media, and is effective immediately. As president of Hearst Health, Dorn oversees FDB (First Databank), Zynx Health and MCG (formerly Milliman Care Guidelines), as well ... More...

AOL and Publicis Groupe’s Programmatic Video Expansion Aligns As Market Shifts

Written on
October 9th 2014
Author
  |   Adotas

Announced at the onset of Advertising Week in New York City and before AOL’s second annual Programmatic Upfront, the company divulged that they and Publicis Groupe, the French multinational advertising and public relations company, plan to expansion of their multi-faceted six-year relationship into programmatic video and linear TV. The move will provide VivaKi, and effectively all agencies inside Publicis Groupe, greater access to premium reserved – including private marketplaces – and non-reserved video ... More...

comScore and Datalogix Announce Joint Measurement Solution

Written on
October 8th 2014
Author
  |   Adotas

ComScore, Inc. and Datalogix, which connects online ads to offline sales, today announced a strategic partnership that brings together two digital ad measurements to help brands close the loop between digital ad exposure and in-store sales. The partnership allows comScore’s U.S. clients to supplement validated Campaign Essentials (vCE) analytics with Datalogix offline sales measurement, including DLX ROI, to measure the offline sales of brand advertisers’ ... More...


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