Adotas

ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.

ADOTAS was acquired by New York Publishing Group Inc. in May 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are proud to have over 100 contributing writers, including the foremost experts in the field.

ADOTAS has built on a tradition of excellence to become the most trusted source of information among leaders in the online marketplace. Professionals read, comment and learn from our publication each day.



Mobile Moment Targeting–The Lessons from (we know you’re tired of hearing about it) Pokémon Go

Written on
July 27th 2016
Author
  |   Adotas

Mobile Moment Targeting & Insights Platform From Aki Technologies Helps Stonyfield Organic Yogurt Engage Consumers During Trending Moments. Aki Technologies, the first platform built for mobile moment targeting and insights, announced that it is powering a moment-targeted mobile campaign for Stonyfield organic yogurt. Stonyfield worked with Aki to develop a mobile targeting strategy that allowed the CPG brand to reach and engage consumers during the most receptive moments. “The consumer experience is ... More...

Video Advertising Bureau: TV Brands Dominate Millennials’ Video Viewing

Written on
July 26th 2016
Author
  |   Adotas

Definitive report on Millennial viewing shows younger adults prioritize TV to a surprising extent. Contrary to the popular portrait of multitasking dilettantes fixated on phones and hooked on YouTube, Millennials actually prioritize TV on personal, social and commercial levels. They spend more time with TV than any other medium, fuel social network conversation about its shows and stars, and drive digital categories that advertise heavily on TV, according to Millennials Decoded: ... More...

Retail-Related Mobile Searches Continue Once Customer Enters Store: Hitwise

Written on
July 26th 2016
Author
  |   Adotas

Thanks to their smartphones, consumers are in-play even after they cross the threshold of stores, according to a new study of mobile search activity by Hitwise, a division of Connexity. Some 77% of retail searches that mention “coupon” are initiated on a smartphone or tablet as are 73% of searches seeking a “sale” and 68% of “discount” searches. Likewise, comparison searches that have the potential to close a sale, ... More...

IRIS.TV Grabs Two Top Engineers from Yahoo!; ClickDealer and MobAir Join Forces to Launch Global Digital Marketing Group; MPP Global Launches Predictive Churn Functionality

Written on
July 20th 2016
Author
  |   Adotas

IRIS.TV Grabs Two Top Engineers from Yahoo!: Ming Fang and Tony Chia IRIS.TV, a pioneer in cloud-based personalized video programming that enables publishers and marketers to maximize the value of their video inventory by streaming custom programming to individual users across all devices, today added strength to its technology team with the hires of Ming Fang and Tony Chia as DevOps Engineers. Both are newly created positions based in the ... More...

Amazin’ Amazon Prime Stats from Hitwise

Written on
July 15th 2016
Author
  |   Adotas

Amazon.com registered 81.6 million visits from U.S. mobile and desktop browsers on July 12th—the second annual Amazon Prime Day—according to Hitwise, a division of Connexity. While impressive, the number of visits to the website fell about 6% below what Hitwise reported the retail giant received on the first Amazon Prime Day (July 15, 2015) when there were an estimated 86.4 million visits. The decline in visits to Amazon.com did necessarily ... More...

Freckle Partners with AirKast: Now World’s Largest Beacon Attribution Company

Written on
July 15th 2016
Author
  |   Adotas

The deal cements Freckle IoT as largest beacon attribution company in the world. Freckle, the world’s largest beacon-based mobile attribution company, announced a groundbreaking partnership with AirKast, one of the largest mobile platform companies for publishers and media companies in North America. A cloud-based mobile platform provider supporting iOS, Android and Amazon Kindle, AirKast clients include Cumulus Media, ESPN, Radio One, CBS News Radio and Fox News Radio. AirKast has ... More...

New LEAN Ads Achieve 30 Kilobyte Weight and 93% Viewability

Written on
July 15th 2016
Author
  |   Adotas

Combating ad blocking starts with the industry improving the customer experience. New technology from the original native ad company, Vibrant Media, has slashed the ad weight for its In-Text, In-Image, out-of-stream video and high impact native ad formats by over 75% to just 30.5 KB. This reduction establishes Vibrant Media as one of the Internet’s lightest scalable native ad providers. As well as improving consumers’ experience of digital advertising by loading faster ... More...

Olapic and SocialCode Partner to Maximize Creative Production and Performance for Leading Brands

Written on
July 13th 2016
Author
  |   Adotas

Early collaborative campaigns deliver impressive advertising results. Large consumer brands now have a turnkey solution that maximizes campaign budgets, performance, and learning, thanks to a partnership announced today between Olapic and SocialCode. SocialCode, a technology and insights company that provides tools and manages digital advertising for leading brands, and Olapic, an earned content engine for turning consumer-generated photos and videos into brand assets, have launched the solution for Fortune 500 brands ... More...

Iab Data Center of Excellence Issues Adaptable Data Maturity Model

Written on
July 12th 2016
Author
  |   Adotas

New Data Sophistication Benchmark to Pave Way for Improvements. The Interactive Advertising Bureau (IAB) and its Data Center of Excellence have released the IAB Data Maturity Model. This new benchmarking system enables brands, agencies, publishers, and data technology vendors to determine where they or their clients and prospects rank in data usage sophistication, guiding further investment, implementation, and strategy. The model is detailed in both a whitepaper entitled “Data Maturity Model ... More...

Mediaocean Acquires INVISION, Driving Automation for Agencies & Broadcasters

Written on
July 11th 2016
Author
  |   Adotas

Mediaocean, a software provider for the advertising world, announced that it has acquired INVISION Inc., a provider of cross-device sell-side workflow solutions to major media companies. “As marketing transforms into multi-screen, IP-based cross media, the futures, spot and real time markets are converging,” said Bill Wise, CEO of Mediaocean (pictured left). “It is crucial for us to provide integrated platforms that bring buyers and sellers closer together in a neutral and ... More...


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