Adotas

ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.

ADOTAS was acquired by New York Publishing Group Inc. in May 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are proud to have over 100 contributing writers, including the foremost experts in the field.

ADOTAS has built on a tradition of excellence to become the most trusted source of information among leaders in the online marketplace. Professionals read, comment and learn from our publication each day.



YouAppi Infographic–Mobile Marketers Are Optimistic About the Future of Apps; Blis Integrates With World’s Largest Beacon Network; Kaltura’s New Lecture Capture Solution; Telmar founder and chairman Stanley P. Federman dies at 78

Written on
February 22nd 2017
Author
  |   Adotas

YouAppi knows there are many challenges facing app marketers, most notably research from comScore showing that 49% of smartphone owners downloaded zero apps in the last month and the fact that the leading apps are owned by Facebook or Google. Good News! Research from Dimension Research commissioned by YouAppi shows that mobile marketers are optimistic about the future of apps. § 60% of the 327 in-house, agency and ad tech provider ... More...

The Role of Transparency in the Digital Age

Written on
February 21st 2017
Author
  |   Adotas

Adotas is pleased to offer a Q&A with Carl Erik Kjærsgaard, co-founder and CEO of Blackwood Seven, a company that uses artificial intelligence to automate the media-buying process for marketers, allowing them to have more control in how their money is invested and how media inventory is bought; this puts an emphasis on the transparency in reporting actual ROI. Q: What is transparency’s role in the digital age? A: The digital ... More...

Stalled At Install: AppLift on Just Why Re-Engagement Matters

Written on
February 21st 2017
Author
  |   Adotas

AppLift, a mobile advertising technology company, has created an infographic showcasing why re-engagement matters and how marketers need to move beyond the install. Stalled at install? Installs don’t necessarily reflect the success of an app nor does it guide user engagement, so app marketing efforts are becoming increasingly focused on engaging and retaining customers. Based on its proprietary data and Google research, AppLift’s infographic reveals that on average, globally, users ... More...

Growth of Location-Based Mobile Video Ads Is 2016′s Top Mobile Ad Trend

Written on
February 16th 2017
Author
  |   Adotas

Mobile Video SSP Positive Mobile reveals found interesting trends in political, travel, CPG and home improvement (retail) mobile video ads in 2016. Check out their infographic on Top Mobile Advertising Categories, below. If there is one trend which defined mobile advertising in 2016 is the growth of location-based mobile video ads, which jumped from around 5% mid-year to 17% of all mobile video ads run in Q4 2016 according to ... More...

ADJUST: Increasing Data Fraud Drives Modifications to Requirements and Infrastructure for the Mobile Market

Written on
February 15th 2017
Author
  |   Adotas

Adjust Calls for ‘Measurement 2.0’ to Solve Data Security and Privacy Problems. Adjust today announced its commitment to “Measurement 2.0”, a measurement concept reflecting market needs that are necessary today, but that were not present when measurement platforms were first coming to the market. The new 2.0 infrastructure comes at a time when the number of platform vendors and data integrations in the mobile marketing space is continuing to grow, ... More...

Hitwise Launches Next-Gen AudienceView

Written on
February 15th 2017
Author
  |   Adotas

Hitwise has rolled out its next-generation AudienceView platform, which integrates data from its panel of eight million web users, tracking behavior across 20 million websites and 500 million search terms in the US and reports on over 60,000 consumer characteristics. A new Hitwise partnership with Simmons’ 8.5 million person panel yields survey research data sets that enables marketers to get very granular insights about likes, interests, and attitudes. To understand ... More...

YouAppi Offering Re-Engagement at 20-40% ROI

Written on
February 14th 2017
Author
  |   Adotas

YouAppi, a mobile growth marketing platform for premium mobile brands, today announced it has expanded its OneRun™ Platform to now include re-engagement. According to data from YouAppi’s initial re-engagement campaigns, between 20-40% of inactive users re-engaged with their apps, which is greater than standard industry re-engagement rates. Most apps lose a majority of their users on the day they are installed. That’s why YouAppi’s OneRun™ platform, since the company’s founding in ... More...

New Narrative Expands to New York; Hires Former Hearst Publishing Director

Written on
February 13th 2017
Author
  |   Adotas

New Narrative, Asia’s leading custom media agency, announced the expansion of its operations to North America with the opening of an office in New York City that will be led by Glenn Mott, a former executive editor and publishing director at Hearst (pictured left). Mott, an award-winning editor, publisher and journalist, joins New Narrative as the founding partner of its North American operation. Mott will draw on his extensive experience and ... More...

Idomoo: Empowering Dynamic Video Ads on Facebook

Written on
February 9th 2017
Author
  |   Adotas

To explore ways to effectively use dynamic video ads on Facebook, Adotas talked with Danny Kalish, Founder and CTO (pictured below) of Idomoo. Q: What are the main challenges that advertisers face with video on Facebook? A: It’s becoming increasingly difficult to grab the attention of users online, let alone to hold it. Video is a known and proven way to engage users, but it is typically limited to broadcast mode ... More...

Dextro Analytics Partners with Tapad; Ad-Juster Promotes Peter Yang to COO & Jesse Poppick Re-Joins the Company as SVP; More…

Written on
February 9th 2017
Author
  |   Adotas

Plus… Cuebiq Closes $3.5M in Funding and Appoints Rick Belluzzo as Chairman of the Board; Goodway Group Ramps Up Hiring for 2017, Focusing on Women in Tech; Brands with Snapchat content can now use Vibrant Vertical to reach an additional 450 million unique users per month. _____________________________________________________________ Dextro Analytics Partners with Tapad to Deliver Persistent Measurement Across Devices. Dextro Analytics, a pure play analytics company that harnesses the power of human learning and ... More...


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