Adotas

ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.

ADOTAS was acquired by New York Publishing Group Inc. in May 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are proud to have over 100 contributing writers, including the foremost experts in the field.

ADOTAS has built on a tradition of excellence to become the most trusted source of information among leaders in the online marketplace. Professionals read, comment and learn from our publication each day.



Chrome Announces Unified Autoplay–What does it really mean for your ad?

Written on
September 18th 2017
Author
  |   Adotas

Autoplay will only be allowed when the media itself doesn’t include sound, or when the user has indicated an interest in the media. The following was posted on the Chromium blog on September 14. Users watch and listen to a lot of media, and autoplay can make it faster and easier to consume on the web. However, one of the most frequent user concerns is unexpected media playback, which can ... More...

Videology Saves Advertisers Billions, Blocking Beaucoup Bots; Braavo Capital Closes $70M to Fuel Mobile App Growth; More…

Written on
September 15th 2017
Author
  |   Adotas

Videology Saves Advertisers Billions of Dollars Using White Ops, Blocking Over 500 Billion Bot Requests in Past Three Years. Blocked Bot Requests on Track to Top 1 Trillion by Q1 2018. Videology, a software provider for converged TV and video advertising, announced that the company has blocked about 550 billion fraudulent bot requests – and is increasing steadily – through its advertising platform since integrating with White Ops‘ pre-bid prevention in ... More...

More Data, More Problems: Trust, Transparency & Targeting in 2017: Bazaarvoice + AdAge Report

Written on
September 14th 2017
Author
  |   Adotas

A joint study from Bazaarvoice and Ad Age research shows that data sources, freshness and quality are unclear among both agency and brand-side marketers. Bazaarvoice, Inc., a provider of consumer-generated content (CGC), advertising, and personalization solutions, announced the results of “More Data, More Problems: Trust, Transparency & Targeting in 2017,” a research study that Advertising Age conducted on behalf of Bazaarvoice that explores how digital marketers are viewing the ... More...

The Rise and (Slight) Fall of Mobile Video: A Ooyala Report

Written on
September 13th 2017
Author
  |   Adotas

After 22 Strong Quarters, Mobile Video Goes Flat, New Ooyala Q2 2017 Video Index Reveals. Ooyala, a provider of software and services that simplify the complexity of producing, streaming and monetizing video, released its Q2 2017 Global Video Index, revealing video consumption on mobile devices stayed essentially flat in the second quarter of 2017. This quarter’s report also tracks global variances in video consumption including greater Q/Q growth for tablet viewing, ... More...

High impact units/HTML5 and IAB’s New Ad Portfolio

Written on
September 12th 2017
Author
  |   Adotas

An ADOTAS Q&A with Christophe Menard (pictured left), General Manager of Sublime Skinz Inc (USA), explores the new IAB ad standards, the transition to HTML, and how that affects online publishers and advertisers. The IAB New Ad Portfolio replaces all the previous creative display guidelines for mobile and desktop – including the Universal Ad Package (UAP), rich media units, and other ad units’ related guidance. Streamline design and cross-screen production in ... More...

Adform Receives Accreditation From Media Rating Council

Written on
September 11th 2017
Author
  |   Adotas

Adform, one of the world’s leading independent advertising technology platform companies announced today that the Media Rating Council (MRC) has granted Adform accreditation for its viewability measurement across Desktop, Mobile Web and App environments for both Display and Video ads. “We congratulate Adform for earning MRC accreditation,” said George W. Ivie, Executive Director and CEO of the MRC. “Meeting the rigorous requirements necessary for MRC’s accreditation puts Adform among a selected ... More...

SpotX Announces New Header Bidding Suite Designed Specifically for Video

Written on
September 8th 2017
Author
  |   Adotas

New Senior Director, Tal Almany (pictured left), to drive solution featuring server-side wrapper and direct integration links via OVPs and app SDKs. Video ad serving platform SpotX announced a new header bidding suite built specifically for video, featuring a server-side wrapper and an advancement of the company’s shift from tag-based integrations. The new suite of solutions complement SpotX’s advanced ad serving tools to execute unified auctions in a more effective and ... More...

How the AI Revolution Leads to Innovation in the Ad World

Written on
September 7th 2017
Author
  |   Adotas

AdYouLike is one of world’s largest artificial-intelligence-driven ad platforms. Adotas and General Manager U.S. and Chief Revenue Officer at ADYOULIKE Francis Turner (pictured left) sat down to discuss how artificial intelligence is changing the ad world. Q: What are your thoughts on the state of innovation within the adtech industry? A: There’s been a massive proliferation of new technologies in the digital advertising ecosystem the past few years, which makes it ... More...

my6sense Enhances AI Technology in Programmatic Native Platform

Written on
September 6th 2017
Author
  |   Adotas

With native advertising expected to grow from $18.59 Billion in 2017 to $23.22 Billion in 2018 just in the USA alone – a 20% increase, according to eMarketer – organizations on both the supply and demand side of the digital marketing eco-system are looking for ways to increase ad revenue and raise user engagement levels while respecting the user’s time and experience. my6sense, a comprehensive white label programmatic native ad platform ... More...

Papyrus, a Blockchain-Supported Online Advertising Ecosystem, Launches in the U.S.

Written on
September 4th 2017
Author
  |   Adotas

The New Scalable Model for Transparency, Fraud Protection and Fair Play Will Optimize Digital Ad Spend and Says They Will Save the Industry Up to $110B Annually. Papyrus, a decentralized ecosystem for advertisers, publishers, developers and users supported by Ethereum blockchain and smart contracts, today announced its launch in the U.S. The project, funded so far by private investors for $1 million, was first conceptualized in January 2017 and aims to ... More...


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