Adotas

ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.

ADOTAS was acquired by New York Publishing Group Inc. in May 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are proud to have over 100 contributing writers, including the foremost experts in the field.

ADOTAS has built on a tradition of excellence to become the most trusted source of information among leaders in the online marketplace. Professionals read, comment and learn from our publication each day.



Time Inc.’s Viant to Acquire Adelphic; Impact Radius Unveils ‘Media Partner Discovery’; Finalists for 2017 The Connected Marketer Institute Excellence Awards

Written on
January 24th 2017
Author
  |   Adotas

Adelphic’s Self-Service Programmatic Capabilities Bolster Viant’s People-Based Offerings. Combination Will Create the Industry’s First People-Based Demand-Side Platform, Powered by Over 1 Billion Registered Users Globally. Time Inc.’s Viant, a people-based advertising technology company, has signed an agreement to acquire Adelphic, a company that provides a mobile-first, cross-channel programmatic advertising platform. Adelphic’s self-service media planning and execution tools, including its ability to reach consumers across all screens and formats, will bolster Viant’s ... More...

Fluent’s 2017 Devices and Demographics Report

Written on
January 23rd 2017
Author
  |   Adotas

For its annual Devices and Demographics report, Fluent, a people-based marketing platform, polled nearly 3,000 adults and uncovered the latest behaviors on mobile devices, consumer preferences for online and mobile shopping, and how brands can improve their handheld experiences. “Two things stood out to me the most in our 2017 Devices & Demographics report: First, the percentage of Americans who said they made at least one purchase using their smartphone ... More...

Healthy Lifestyle: Online’s Greatest Hits

Written on
January 20th 2017
Author
  |   Adotas

The increasing integration of healthy and fit choices into daily lives has resulted in a multi-billion dollar industry. According to the USDA, the market for organic products exceeds $39 billion in the US. Fitness clubs have surpassed $30 billion in revenue according to IBISWorld. Thanks largely to the popularity of active-wear, Morgan Stanley reports that sports apparel sales have increased 42% in the past seven years, up to $270 billion. “To ... More...

Adjust Says: Click Injection Fraud To Become Dominant Woe for Mobile Marketers

Written on
January 19th 2017
Author
  |   Adotas

Adjust, the mobile attribution and analytics company and a specialist in fraud prevention tools, today announced their forecast that so-called “click injection” fraud is set to become one of the dominant forms of mobile marketing fraud in 2017. (See Click Injection Explained infographic, below.) This new approach allows fraudulent app publishers to get money by injecting fake “clicks” from a user’s device just as the user installs an app. The ... More...

Acquisition by Innotech Capitals Opens Global Markets for Ad-Juster

Written on
January 18th 2017
Author
  |   Adotas

Innotech Capitals, an international private equity consortium group and the investment arm of Innotech International Group, has acquired Ad-Juster, accelerating the data aggregation platform’s access to global markets. San Diego-based Ad-Juster is used by digital publishers, ad agencies, ad networks and ad tech platforms to automate manual processes which are time-consuming and prone to error. Ad-Juster’s four product-level technologies help its clients reconcile close to $10 billion worth of revenue ... More...

Tipalti Integrates With LinkTrust; FollowAnalytics Leverages Machine Learning & Predictive Intelligence; ironSource’s Fastest Growing Apps Report

Written on
January 16th 2017
Author
  |   Adotas

New Partnership Simplifies Adtech Payments to Companies that Market Online. Tipalti, a supplier payments automation platform, announced an integration with LinkTrust, a digital marketing tracking solutions company. The integration helps their digital media clients manage payments made to their performance marketers, affiliate marketers, referral sales partners and publishers across the globe. By combining LinkTrust’s real-time referral/advertisement tracking with Tipalti’s automated global partner payment capabilities, this deep integration streamlines the entire process of ... More...

VideoAmp & Immersv Bring Virtual Reality to Cross-Screen Ad Campaigns

Written on
January 12th 2017
Author
  |   Adotas

VideoAmp & Immersv Partnership Provides 360 Video Inventory in Virtual Reality (VR) Headsets via the Immersv Virtual Reality Advertising Platform. VideoAmp, a video platform for the TV and video ecosystem, and Immersv, a virtual reality (VR) discovery and advertising platform, announced an agreement to connect Immersv’s VR/360 advertising platform with VideoAmp’s proprietary user graph, and its screen tensor video ad platform. Under the terms of the partnership, VideoAmp will be able ... More...

Social Native: Tapping the Gig Economy to Solve the Content Supply Problem

Written on
January 10th 2017
Author
  |   Adotas

Social Native Redefines How Brands Create Content With The Power of Many. Social Native, a platform for creating content on demand has officially moved out of stealth mode by announcing their technology platform built to reimagine the antiquated creative process by tapping into the power of the gig economy. Social Native’s SaaS platform connects brands with global content creators to create high performing, cost-efficient branded content on demand. Chief Executive Officer ... More...

Industrial Marketing–What’s Next?

Written on
January 9th 2017
Author
  |   Adotas

Adotas talks with Patrick D. Mahoney, President and CEO of IEEE GlobalSpec, about industrial marketing in the digital world and where it’s headed. Q: In terms of diversifying the marketing mix, do you foresee companies incorporating more tools and more channels or reducing the number of tools in their marketing stack? A: Among senior marketers, multichannel marketing is a key focus of their strategy. With so many information resources available – ... More...

Perspective: Nielsen Delays Total Content Ratings

Written on
January 9th 2017
Author
  |   Adotas

Nielsen Delays Total Content Ratings: Mike Bloxham of Frank N. Magid Associates Shares His Perspective on the Issues Delaying the Launch. Any attempt to more comprehensively measure the increasingly complex video viewing landscape must by definition reflect that same complexity. Methodologically that is extremely challenging but in this case things are made more difficult by the fact that it is outside the control of Nielsen to manage consistent implementation of the ... More...


Next Page »