Adotas

ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.

ADOTAS was acquired by New York Publishing Group Inc. in May 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are proud to have over 100 contributing writers, including the foremost experts in the field.

ADOTAS has built on a tradition of excellence to become the most trusted source of information among leaders in the online marketplace. Professionals read, comment and learn from our publication each day.



Neustar Collaborates with Nielsen: Bringing Digital Campaign Measurement to PlatformOne™

Written on
March 26th 2015
Author
  |   Adotas

Neustar, Inc., a provider of real-time information services and analytics, today announced a collaboration with Nielsen to give media buyers and sellers a transparent view of campaign reach across all digital screens. This integration further expands the capabilities and flourishing partner ecosystem of Neustar’s PlatformOne™ by providing marketers with a unified and brand-safe view of their offline, online and cross-platform audiences. PlatformOne’s™ media intelligence capability gives brands a single, ... More...

An Intelligent Content Engine: The Release of Lyris Predictive Personalization

Written on
March 26th 2015
Author
  |   Adotas

At the Digiday Publishing Summit, Lyris announced the release of Lyris Predictive Personalization, the first intelligent content engine for publishers that combines machine learning with digital messaging automation to deliver contextually personalized content to individual subscribers. By effectively combining content with audience demographic and behavioral data, Lyris Predictive Personalization increases conversions and advertising revenue by empowering publishers to maximize engagement. Subscribers have an abundance of options and capturing their interest is increasingly ... More...

Preparing For Cross-Channel Success: Solving the Identity Puzzle

Written on
March 25th 2015
Author
  |   Adotas

Marketers overwhelmingly agree that gaining a single view of the customer is vital to improving return on marketing spend and providing the seamless experiences that today’s always-on customers expect. But only 6% have attained that panoramic customer view, according to a just-released study from Signal, Preparing for Cross-Channel Success: Solving the Identity Puzzle. “In today’s connected world, cross-channel identity is the great make or break requirement for marketing success,” said Mike ... More...

Project ZeroBot: Making Clicks Real

Written on
March 25th 2015
Author
  |   Adotas

PureClick announces the creation of Project ZeroBot, which intends to make significant strides in eliminating the problem of non-human traffic plaguing the digital advertising industry. PureClick products are designed for “PPC 2.0,” where advertisers pay only for clicks from real people with real intent. PureClick’s PureCaptcha product allows advertisers to see the impact of non-human traffic and mistaken clicks on their media spend. The MRC-accredited click measurement tools, PureBounce and ... More...

Adadyn Launches Platform to Open Programmatic to Mid-Size Advertisers

Written on
March 24th 2015
Author
  |   Adotas

Ozone Media, a leading global advertising technology company, today announced the commencement of its rebranding as “Adadyn” to better reflect the launch of its new technology platform. Geared toward simplifying the marketing technology ecosystem for mid-size advertisers and agencies, Adadyn removes the barriers of entry into programmatic and works with all size companies in the ad world to empower those with smaller ad budgets to achieve more relevant, transparent, and targeted ... More...

Adadyn Infographic: The New Marketing Canvas

Written on
March 24th 2015
Author
  |   Adotas

Here is an infographic from Adadyn that gives an overview of programmatic advertising and their new platform that is targeted at mid-size companies and budgets. For more information on the platform see the feature for March 24, 2015.–The editors   Subscribe to the free Adotas.com Newsletter addthis_url = 'http%3A%2F%2Fwww.adotas.com%2F2015%2F03%2Fadadyn-infographic-the-new-marketing-canvas%2F'; addthis_title = 'Adadyn+Infographic%3A+The+New+Marketing+Canvas'; addthis_pub = 'adotas'; More...

SundaySky Hires Elan Yaish as CFO and Amit Golan as head of Product Strategy

Written on
March 24th 2015
Author
  |   Adotas

SundaySky, the leader in personalized video solutions, today announced Elan Yaish, a more-than-20-year veteran of corporate finance and strategic planning, as the company’s first chief financial officer (CFO). In addition, SundaySky also announced the hiring of Amit Golan – a product strategy, management and marketing expert with 19 years of experience – as the company’s new head of product strategy. The appointment of Yaish reflects SundaySky’s maturity and growth due ... More...

Barely Branded & Totally Viral Video (sort of) Ads

Written on
March 23rd 2015
Author
  |   Adotas

Here are two great examples of how fabulously creative video advertising can make you part of a worldwide discussion about issues that matter –and your product or mission. If you create something catchy enough, viewers will be compelled to share it–over and over. One of the most popular ads that wasn’t an ad is the Dumb Ways to Die video from Melbourne Metro. Within days of release, the video had ... More...

10 Most-Viewed Video Ads on YouTube: February 2015

Written on
March 23rd 2015
Author
  |   Adotas

Google has released the YouTube Ads Leaderboard for February 2015. Some interesting news: Viewers continued to watch Super Bowl ads long after the game was over. Dig this: 7 of the top 10 ads this month are from the Super Bowl. Every video ad in the top ten generated over 4 million views, Highlights: The 10 ads on the YouTube 2015 Leaderboard generated 165.8 million views – a combined 153 million ... More...

The IAB Mobile Programmatic Playbook is Available

Written on
March 20th 2015
Author
  |   Adotas

The IAB Mobile Programmatic Playbook is now available. This playbook, says Rob Kramer co-chair of the IAB’s Mobile Programmatic Buying Working Group and General Manager of Mobile at OpenX, is the first IAB programmatic document that covers all aspects that are unique to the mobile programmatic environment so that publishers, third parties, advertisers, agencies and marketers have a guide to learning more about the current state and evolution of ... More...


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