More articles by Adotas
- Infographic: The B2B Marketer’s Guide to SXSW 2014 March 4th 2014
- Study: Mobile Takes a Leading Role in the Moviegoing Experience February 28th 2014
- Rocket Fuel Announces New Mobile Ad Suite, Record Q4 Earnings February 20th 2014
- Report: Google Strikes Upfront Deal with Magna Global February 18th 2014
- Infographic: The Top 10 Tech M&As of 2013 February 18th 2014
ADOTAS – With 25,000+ attendees, over 1,000 conference sessions, and 500 booths – not to mention countless parties and meet-ups for the Interactive Festival alone – it can be hard to define what is relevant to B2B marketers at SXSW 2014. That’s why Demandbase and Doremus have teamed up to [...] More...
ADOTAS — InMobi recently partnered with the IAB and Decision Fuel to look at how US moviegoers are using mobile media and how brands can reach this audience through a research study. What they found was pretty revealing. For example: 87% of moviegoers turn to mobile after seeing ads for movies [...] More...
ADOTAS — Today, Rocket Fuel launched its Mobile Advertising Suite, which has already delivered significant ROI for more than 200 leading advertisers worldwide and provides the type of real results that Rocket Fuel customers have come to expect from their online advertising. The press release can be found here. In addition, [...] More...
ADOTAS (via USA Today) – Google struck an “upfront” deal with Magna Global, one of the world’s largest advertising buyers, the latest effort by the Internet search leader to win more of the marketing dollars that traditionally pour into TV each year. Magna Global, a unit of Interpublic Group that oversees [...] More...
ADOTAS — Acquisitions are a common occurance in the tech world. They drive awareness as well as dollars to companies and brands alike. Infolinks has put together an infographic that highlights the top 10 deals for 2013. The infographic focuses on top acquires, money spent, top categories and the 15 biggest deals of all [...] More...
ADOTAS — eXelate has created this infographic that examines the identity of the Valentine’s Day shopper (e.g. 80% more likely to be married than the average shopper) and his/her browsing/purchasing behavior as leading up to today. “From one month to two days before V-Day, the number of users browsing on [...] More...
ADOTAS – We’re midway through the 2014 Olympic games and with Sochi being several hours ahead of the U.S., the social media community is buzzing 24/7. Engagor, the platform for real-time customer engagement, social media monitoring and analytics, took a look at the official Olympic sponsors to gauge the success of [...] More...
ADOTAS — You can ask almost anyone what the key is to a strong relationship, and they’ll likely tell you it’s a combination of communication, compromise and a bit of work. However, recent findings from a SAVO/BrightTALK poll suggest the relationship between marketing, sales and the buyer’s journey may have hit a rough [...] More...
ADOTAS — Videology does a recap of their findings in customer data each quarter, which is quantifying the trends happening in the video advertising industry. Their Q4 report on the video advertising industry, based on more than 4 billion impressions, revealed: A 35% increase in customer categories over Q3, beyond consumer [...] More...
ADOTAS — Proprietary social data from Digimind Social shows which brand has already won consumer attention with their Super Bowl campaigns. Digimind monitored online conversations from Jan. 24-Jan. 30. Most notably, it’s clear that teaser campaigns pay off in the court of public opinion and consumers care a lot about celebrity endorsements [...] More...
- Brainshark Launches Brainshark for Salesforce Work.com on Salesforce1 AppExchange March 12th 2014 WALTHAM, Mass., March 12, 2014 (ADOTAS) — Brainshark, Inc., the [...] more »
- MediaBrix Launches In-Game Ad SDK for Intel’s Latest Platform March 12th 2014 NEW YORK, March 12, 2014 (ADOTAS) — MediaBrix, the leading [...] more »
- Fiverr® Updates iPhone App: Puts Over 3 Million Gigs® in the Palm of Your Hand March 12th 2014 NEW YORK, March 12, 2014 — Fiverr®, the world’s largest [...] more »
- BroadbandTV CEO is Named Young Global Leader by the World Economic Forum March 11th 2014 VANCOUVER, March 11, 2014 (ADOTAS) – Shahrzad Rafati, founder and CEO [...] more »
- Intent Media Hires Noted Travel Industry Exec Noreen Henry as VP of Business Development March 11th 2014 NEW YORK, March 11, 2014 (ADOTAS) — Intent Media, an [...] more »
- Ampush Appoints Rick Cotton as Chief Revenue Officer March 11th 2014 SAN FRANCISCO, March 11, 2014 (ADOTAS) – Ampush, a leading [...] more »
- Facebook Exchange Partner Perfect Audience Taps into Google Merchant Accounts for Retargeting March 11th 2014 ADOTAS – You may already know that Facebook Exchange (FBX) [...] more »
- Big-Budget TV Ads Alone Aren’t Enough: Use Programmatic to Tell Your Brand Story March 12th 2014
- 5 Keys to Capitalizing on the Mobile Gaming Phenomenon March 11th 2014
- The Programmatic Future: Automation Poised to Dominate Video Ad Buying March 10th 2014
- You Have My Data, Now Stop Retargeting Me! March 7th 2014
- The Top 5 New Video Ads: Snickers, Pepsi, HUVr, Hugo Boss March 7th 2014
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- Today’s Burning Question: Instagram’s $100 Million Ad Deal with Omnicom - Responsivemts | Responsivemts: [...] Tech Companies Must Improve EncryptionThe (Important) SXSW Panels You Missed, Explained by CartoonsToday’s Burning
- Bitly Adds New Leadership, Partners with Moz for Inbound Link Marketing Intelligence - Responsivemts | Responsivemts: [...] Live Video: Edward Snowden at SXSWSheryl Sandberg Teams Up With Beyonce to Ban
- Finding Your Brand Advocates, Are You Ready for Super Bowl Sunday? - Inside CXM: [...] Theresa Trevor, Adotas, offers 5 simple rules to motivate brand advocates: [...]