Adotas

ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.

ADOTAS was acquired by New York Publishing Group Inc. in May 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are proud to have over 100 contributing writers, including the foremost experts in the field.

ADOTAS has built on a tradition of excellence to become the most trusted source of information among leaders in the online marketplace. Professionals read, comment and learn from our publication each day.



Vibrant Media, Native Ad Company, Bills Its Billionth Dollar

Written on
April 29th 2016
Author
  |   Adotas

The native ad company, Vibrant Media, started in a small office in London’s East End in 2000 and hit a landmark $1bn in total turnover to date in April 2016. Global Reach The ad tech company, which operates from 14 global offices, delivers native advertising to engage consumers and drive traffic to websites for brands including Sony, Nissan, Shell, Del Monte and more. Since opening its doors in 2000, Vibrant has built ... More...

Overcoming Ad Blocking with Influencer Marketing

Written on
April 29th 2016
Author
  |   Adotas

Insights from Brendan Lattrell, Co-founder and CEO of Grapevine According to a recent report from Adobe and PageFair, there are currently 198 million active ad blocker users around the world, and usage of ad blockers has grown by an astonishing 41 percent just in the past 12 months. I, like many others, recently installed an ad blocker because I simply can’t stand what’s happening right now. Ads are disruptive and intrusive ... More...

LiveRamp Expands Data Onboarding Service to United Kingdom and France

Written on
April 28th 2016
Author
  |   Adotas

LiveRamp, an Acxiom company, announced that it has launched its data onboarding service in the United Kingdom and France to meet rapidly growing demand from clients and partners. Global and local brands can now use LiveRamp to activate offline first- and third-party data across their marketing stack, enabling them to reach consumers with relevant messages and tie online campaigns back to real sales results. “In today’s era of omni-channel commerce, consumers ... More...

OpenMarket Survey/Infographic Reveal Millennials Prefer Texting But Marketers Miss the Boat

Written on
April 28th 2016
Author
  |   Adotas

Despite a Majority of Millennials Preferring to Text, Currently Only 30 Percent Receive SMS from Companies. OpenMarket, a company focused on enterprise mobile engagement, announced the results of its nationwide survey, which polled 500 millennials on their communication preferences. Findings reveal millennials have an overwhelming affinity for texting. In fact, when given the choice between only being able to text or call on their mobile phones, a surprising 75 percent of ... More...

Just For Fun (and Sales): Search Data Reveals What Millennial Moms Would Like For Mother’s Day

Written on
April 27th 2016
Author
  |   Adotas

Mother’s Day is rapidly approaching and despite the fact that there’s been a steady rise in Mother’s Day-related searches since mid-April, approximately 70 percent of Mother’s Day-focused online activity will occur during the last week before the big day, according to a study by Hitwise, a division of Connexity. While Gen X women still account for the largest share of moms raising kids, Millennial moms are rapidly increasing their ... More...

PushSpring Partners with MediaMath Allowing for Mobile Audience Activation Across Top-Ranking DSP

Written on
April 27th 2016
Author
  |   Adotas

PushSpring, the first and largest independent app-based mobile audience platform, announced a partnership with MediaMath to make PushSpring’s proprietary, mobile app data actionable on one of the industry’s largest and best performing programmatic Demand Side Platforms (DSPs). The agreement furthers PushSpring’s aggressive growth plans by extending the distribution of its data offerings. The MediaMath partnership expands the availability PushSpring’s mobile originated data assets for activation, in addition to recent ... More...

AppsFlyer’s Interactive Game of Phones–The Mobile Battlefields. So Cool!

Written on
April 26th 2016
Author
  |   Adotas

Game of Thrones launched its new season, and to celebrate AppsFlyer has created an interactive infographic, Game of Phones, that plays off of the hit TV series by using its syntax and geography to describe the battle currently taking place in the mobile landscape. Game of Phones clearly describes the maneuvers by companies like Google, Facebook, Apple and others in their quest for the mobile “throne.” Just like the ... More...

PaperG, a Creative Management Platform, Rebrands to Thunder

Written on
April 26th 2016
Author
  |   Adotas

PaperG, a Creative Management Platform, announces it has changed its name to Thunder. Additionally, the company has unveiled the first-ever solution for marketers to build, edit and preview creatives across display and social creatives in one interface, called PowerPlus for Facebook. The concept of perfectly synchronized campaign waves is analogous to “rolling thunder,” which is both a natural concept and a term used by marketers to describe how thunderstorms and campaigns ... More...

Interaction 2016: Online Consumer Behavior Globally

Written on
April 25th 2016
Author
  |   Adotas

Insights from 45 Markets Reveal Opportunities and Challenges for Reaching 2.3B Online Consumers. GroupM, a media investment group, has published Interaction 2016, an annual report offering insights into digital advertising globally. It covers consumer behaviors, technology and marketplace trends, as well as figures on the number of consumers online, the amount of advertising investment directed to meeting them there, the most popular online platforms and the amount of commerce transacted online. ... More...

Cloud Could Cut Losses? For CNIT That’s Part of the Mix

Written on
April 25th 2016
Author
  |   Adotas

CNIT (China Information Technology) Cuts 2015 Net Loss to $7.5 Million from $29.2 Million in 2014; Gross Margin Rises to 37.96% from 27.15%. China Information Technology, Inc., a provider of internet-based platforms and digital advertising technologies and services in China, today said that, for the year ended December 31, 2015, the company had a net loss of ($7,504,262), or ($.22) per basic share, on revenue of $10,284,868 compared to a net ... More...


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