Adotas

ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.

ADOTAS was acquired by New York Publishing Group Inc. in May 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are proud to have over 100 contributing writers, including the foremost experts in the field.

ADOTAS has built on a tradition of excellence to become the most trusted source of information among leaders in the online marketplace. Professionals read, comment and learn from our publication each day.



DoubleVerify Launches New Programmatic Targeting Solutions with The Trade Desk

Written on
April 17th 2015
Author
  |   Adotas

DoubleVerify, a leader in digital performance solutions, today announced that the company’s pre-bid digital targeting solutions — DV Pre-Bid IQ — are now integrated for advertisers using The Trade Desk programmatic media buying platform. DV Pre-Bid IQ authenticates an ad impression, before it is bid on, to ensure it is delivered in a viewable, brand-safe and fraud-free environment. “As a buyer’s platform, we are committed to ensuring that our ... More...

RealityMine Expands Behavioral & Contextual Analytics Syndicated Research Biz To 20 Global Markets

Written on
April 17th 2015
Author
  |   Adotas

RealityMine, a provider of mobile market research technologies and consumer analytics, announced that it is expanding its syndicated TouchPoints and passive mobile measurement business, which provides contextual and behavioral analytics through data collected on mobile devices, to 20 new markets worldwide. In addition, RealityMine has announced that it has secured the rights from the Institute of Practitioners in Advertising (IPA), the professional body for advertising, media and marketing communications agencies in ... More...

What You Need to Know About the Amended Yahoo / Microsoft Deal

Written on
April 17th 2015
Author
  |   Adotas

Adotas is pleased to present a Q&A with adMarketplace’s President and Chief Operating Officer Adam Epstein about what the amended Yahoo/Microsoft deal means to online advertisers, ad networks, and publishers. Microsoft Corp and Yahoo have amended a 2009 search partnership. The result is that Yahoo now has more control over how search results are displayed on desktops and mobile devices. This changes the 10-year-old search partnership, originally formed by former Microsoft ... More...

Viral Video Ads: What it takes to capture 18 million views

Written on
April 16th 2015
Author
  |   Adotas

Every week Visible Measures compiles a viral video chart–and AdAge publishes it. Nothing could make it clearer that you have to tell a compelling story with can’t-take-my-eyes-off-it visuals if you are going to capture the nation’s–heck, the world’s–attention. Here are two that topped the chart this week. They are vivid examples of what you have to do to garner millions of views. NUMBER ONE: Take It — adidas Views this ... More...

Simulmedia Extends “Better Business Outcomes” Guarantee To Digital Ads

Written on
April 16th 2015
Author
  |   Adotas

Since early March, Simulmedia has guaranteed marketers and agencies a higher Return on Ad Spend (ROAS) against any advertiser’s designated target business outcome as compared to their concurrent TV advertising base campaign. Today during the company’s PeopleFront, a forum to discuss what data-driven, people-centric advertising means for the future of TV advertising, CEO Dave Morgan announced that starting immediately Simulmedia will not only guarantee better business outcomes against other TV ... More...

Here come programmatic homepage takeovers and pushdowns! Are you on board?

Written on
April 16th 2015
Author
  |   Adotas

Gannett, American Media, USAToday Sports, Accuweather, Bonnier Corp. and more are now offering programmatic ads for homepage takeovers and pushdowns thanks to an ad network, Undertone. “We anticipate this being able to unlock a lot of programmatic budgets for brands,” said Undertone Co-Founder Eric Franchi in an AdAge interview. As brands look to expand their programmatic spending, they’re often discouraged by the, well frankly, boring ad units available. Undertone’s new offering ... More...

AOL One–The arrival of a new ad-tech platform

Written on
April 15th 2015
Author
  |   Adotas

AOL Inc. has launched ONE by AOL™, an open, unified programmatic platform enabling marketers to optimize against campaign goals across all screens, formats and inventory types. ONE delivers a consolidated, holistic view of marketing spend and performance across all screens – including TV – and is unprecedented in market today. The launch of ONE represents a meaningful step in the simplification in the marketplace for marketers, agencies and publishers. In ... More...

The Scoop: State of Cross-Channel Marketing Report

Written on
April 15th 2015
Author
  |   Adotas

Marketers from around the world are adopting more customer-centric engagement strategies, according to new research from Experian Marketing Services. This was one of the key findings from its annual State of Cross-Channel Marketing Report, which benchmarks how marketers understand customers and context, personalize experiences and optimize marketing performance across all customer touch points. “The demand on brands to create highly relevant and meaningful interactions with their customers has never ... More...

Viral Video Champs: Who’s making ads that get all the attention?

Written on
April 15th 2015
Author
  |   Adotas

If you want your online video ads to take flight, you have to tell a compelling story with can’t-take-my-eyes-off-it visuals. Here are three video ads that lit up screens recently. Visible Measures tallies the stats and AdAge releases the info. For a complete list click here. #1 Take It–from adidas Views this week: 17,949,590 180LA # ... More...

g-Shift Survey: Who’s Ready for Google’s Mobile-Friendly Algorithm Update?

Written on
April 14th 2015
Author
  |   Adotas

Google’s new mobile-friendly algorithm update, which is expected to prioritize mobile-friendly websites in search results, goes into effect on April 21 and digital marketers have mixed views on whether this change will impact their business. To gauge marketer sentiment and gather opinions on this significant change, gShift conducted a survey of more than 275 digital marketers across a variety of industries including retail, travel and automotive. Highlights from the survey ... More...


Next Page »