Adotas

ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.

ADOTAS was acquired by New York Publishing Group Inc. in May 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are proud to have over 100 contributing writers, including the foremost experts in the field.

ADOTAS has built on a tradition of excellence to become the most trusted source of information among leaders in the online marketplace. Professionals read, comment and learn from our publication each day.



ScribbleLive Acquires Linkdex; Opera Mediawork’s Q2 Mobile First Insights Report; LoopMe Study On Video Ad Failures; Fluent’s Marketing to Millennials 2016

Written on
August 29th 2016
Author
  |   Adotas

ScribbleLive Acquires Linkdex; Bridging the Content Marketing and SEO Gap ScribbleLive, a content marketing company, announced that it has acquired Linkdex, the Enterprise SEO Platform, in what is the first big organic search and content marketing software tie-up. With this acquisition, ScribbleLive adds another integral piece to their platform, helping marketers manage the complete lifecycle of their content. Organic search is a key channel for consumers with an estimated 3.5 billion Google ... More...

Shareablee Becomes an Official Facebook Media Solutions Partner

Written on
August 29th 2016
Author
  |   Adotas

Shareablee Inc., a company devoted to social media measurement that partners with broadcasters CBS, NBC, ESPN, FOX News and CNN, among others, announced that it is now a Facebook Media Solutions partner. Shareablee’s expanded partnership with Facebook makes it one of a select group of companies globally that are endorsed by the platform to deliver market-leading tools and services to publishers, media companies, sports leagues, teams, influencers and more. As ... More...

The True ROI of Online Video Advertising: A Nielsen Media Lab Report

Written on
August 24th 2016
Author
  |   Adotas

A new report from Nielsen Media Lab, commissioned by HIRO Media, looks at the true ROI of online video advertising. According to recent data from L2, nearly 80 percent of total global internet traffic will be driven by video in 2020, however as great as that seems just 41 percent of marketers surveyed said that the top challenge to online video spend is return-on-investment compared to other media. New reports have ... More...

RTB Case Study: Why businesses should use more than one retargeter

Written on
August 24th 2016
Author
  |   Adotas

Daniel Surmacz, COO, RTB House offers his insights on retargeting multiplied. Let’s face the truth: In the time when almost all of e-commerce players use retargeting as a way to multiply their revenue, the smarter your approach is, the better. In this highly competitive environment, marketers turned out their focus on performance-based activities, but no longer think about just one tech provider. In fact, more and more pros know that running ... More...

Measuring Mobile Ads and Apps: What Are You Missing?

Written on
August 23rd 2016
Author
  |   Adotas

An Adotas Q&A with Oren Kaniel, Co-founder and CEO of AppsFlyer explores. Q: What are the main measurement challenges that mobile marketers face today? A: Within the last few years, the ability to effectively measure mobile advertising campaigns and marketing activities has come of age, and a number of the challenges that marketers face have been resolved. There’s the cross-device and cross-platform challenge of recognizing users as they move from their desktop ... More...

Mobile User Acquisition Fraud: The YouAppi Solution

Written on
August 23rd 2016
Author
  |   Adotas

YouAppi’s OneRun Mobile Growth Platform Now Offers Solution to Identify and Tackle Mobile User Acquisition Fraud. YouAppi, a mobile growth platform for premium mobile brands has incorporated sophisticated anti-fraud measures into the OneRun Growth Marketing Platform to detect and prevent illicit activity. “With new mobile fraud tactics being developed daily, the mobile app ecosystem needs to take fraud prevention very seriously to safeguard customer acquisition campaigns while protecting users,” said Moshe ... More...

Centriply Begins Licensing Its Proprietary Big Data: Retains Venture Development Center to Lead Effort

Written on
August 23rd 2016
Author
  |   Adotas

Centriply, a demand-side targeted TV platform for advertisers, announced that it will begin licensing its proprietary Big Data sets for the first time through an agreement with Venture Development Center (VDC). VDC is a New Jersey-based advisory services firm specializing in data monetization and creative data sourcing. They work with clients to define, identify and implement breakthrough uses of Big Data that drive strong revenue results and transform existing business ... More...

Back-to-School Online Shopping Soars! Discover Top Picks

Written on
August 22nd 2016
Author
  |   Adotas

According to Hitwise, a division of Connexity, the 2016 back to school season will be bigger than ever based on visits to the Hitwise Retail 500, a collection of the top online shopping sites. Visits were up 2.6% during the four weeks ending August 13, 2016 versus the same period a year ago. That equates to approximately 100 million more online shopping visits this back to school season so ... More...

Lotame’s Data Stream to Provide Rich, Scalable Consumer Data

Written on
August 22nd 2016
Author
  |   Adotas

Lotame, an independent data management platform focused on helping companies maximize the value of their data, announced the launch of Lotame Data Stream, an always-on source of rich consumer data, powered by billions of data points from Lotame’s global data exchange. Lotame Data Stream allows global enterprises to combine this high-quality data with their existing first-party data for a more complete profile of their consumers. “Historically, having access to data at ... More...

Personalization Delivers 3X Consumer Engagement With Digital Advertising, Says New Jivox Study

Written on
August 19th 2016
Author
  |   Adotas

2016 Jivox Benchmark Report quantifies – for first time ever – tremendous power of personalization to supercharge performance of online ad campaigns. Digital marketing platform leader Jivox today released findings from its 2016 Jivox Benchmark Report, the first study to quantifiably measure the impact of personalization on digital advertising performance. The study’s findings proved, without a doubt, that consumer engagement skyrockets when ads are personalized, yielding on average 3X the performance ... More...


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