Adotas

ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.

ADOTAS was acquired by New York Publishing Group Inc. in May 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are proud to have over 100 contributing writers, including the foremost experts in the field.

ADOTAS has built on a tradition of excellence to become the most trusted source of information among leaders in the online marketplace. Professionals read, comment and learn from our publication each day.



Emoji Stir E-Motions & Land InMoji Seed Funding

Written on
February 26th 2015
Author
  |   Adotas

Apple just released a series of multi-racial emoticons but Alpesh Patel, the CEO of African-based emoji company Oju Africa, thinks Apple missed the mark. “Look at their new emoticons — it’s all about skin colour,” he told Vice’s Motherboard. “Diversity is not about skin colour — it’s about embracing the multiple cultures out there that have no digital representation.” His compay’s selection offers a wide range of images. (Some pictured ... More...

PureClick Secures Click Measurement Accreditation from the Media Rating Council

Written on
February 26th 2015
Author
  |   Adotas

PureClick has received click measurement accreditation for its IAB Valid Clicks, IAB Valid Clicks Resolved, and PureCaptcha confirmed clicks metrics from the Media Rating Council (MRC) for its PureCaptcha and PureBounce products. This accreditation certifies that the company’s core methodology, metrics, and reports comply with industry-accepted guidelines for click measurement, as well as with MRC’s Minimum Standards for Media Rating Research. It also demonstrates PureClick’s adherence to the established standards ... More...

Mobile Shopping Survey & “Devices and Demographics: Q4 2014″ from Fluent

Written on
February 26th 2015
Author
  |   Adotas

Fluent conducted a survey of more than 5,000 American adults to discover how they used their smartphones over the last 12 months, find out whether they have embraced shopping on smartphones, and gain insight into how brands can improve their handheld shopping experiences. KEY FINDINGS: 1. More than half of respondents said they made purchases on their smartphones last year: More than half of Android users and over 60% of iPhone users reported ... More...

Placeable Infographic: Mobile Commerce Mojo

Written on
February 25th 2015
Author
  |   Adotas

Here’s a look at what one survey revealed about consumers’ attitudes toward mobile commerce. Want a hint about what they found? Hold on to your e-wallet! They are. Mobile sales only account for seven-tenths of a percent of U.S. retail sales. And 42% of folks have NEVER bought anything on their phone. Subscribe to the free Adotas.com Newsletter addthis_url = 'http%3A%2F%2Fwww.adotas.com%2F2015%2F02%2Fplaceable-infographic-mobile-commerce-mojo%2F'; addthis_title = 'Placeable+Infographic%3A+Mobile+Commerce+Mojo'; ... More...

YP Introduces ypSearch, A Better Way To Turn Local Searches into Quality Leads

Written on
February 24th 2015
Author
  |   Adotas

YP, a leading local marketing solutions provider, is enhancing its search portfolio with ypSearch. This new product is a cost-effective solution that gives small business owners an easy way to have their search ads delivered on YP – which has an audience of 80 million monthly visitors* across web and mobile – in addition to major search engines, including Google, Bing, and Yahoo. Powered by a team of experts and ... More...

Growth of Apple Pay and Mobile Wallets Means a New Path for Mobile Banner Ad Destinations

Written on
February 20th 2015
Author
  |   Adotas

Vibes, a mobile marketing leader, today announced the release of WalletAds, a patent-pending mobile ad technology that allows consumers to “tap and save” branded content and offers to Apple¹s Passbook or Google Wallet directly from a mobile ad. According to the latest mobile wallet report released by Forrester Research, Inc. last week, mobile wallets will see tremendous growth in 2015. For consumers, loyalty and coupons are the highest requested benefits for ... More...

Duke University Dukes It Out With Data on Mobile Advertising and More

Written on
February 19th 2015
Author
  |   Adotas

Duke University’s Fuqua School of Business surveyed 288 chief marketing officers and discovered that “companies under-utilize the marketing analytics that they’ve requested and have available for decision making.” According to Christine Moorman, a professor at the school of business and director of the research. “It’s clear that using marketing analytics remains a distinct challenge for companies—beyond the production of these sophisticated data.” Other data that they uncovered: 1. Mobile advertising ... More...

What Will Happen if Publishers Create Their Own Branded Mobile Exchanges?

Written on
February 19th 2015
Author
  |   Adotas

Demand-side platforms (DSPs) have been the big dog in the exchange world kennel. But the mobile exchange Axonix is looking to take a bite out of that! They are going to start up a product that let’s publishers make their own branded mobile exchanges. “This is about swinging the power pendulum back from the demand side, where it’s been for the last couple of years, to the publisher side, so ... More...

Social News, Do’s, and Views

Written on
February 18th 2015
Author
  |   Adotas

OUCH! Pinterest to Remove Affiliate Links, Redirects and Trackers! Pinterest is a social network that’s been very good for affiliate marketers. But recently Pinterest declared, “we are removing affiliate links to ensure we’re providing the best possible experience for Pinners. Recently, we observed affiliate links and redirects causing irrelevant Pins in feeds, broken links and other spammy behavior. We believe this change will enable us to keep ... More...

Facebook’s® Marketing Partnerships: BLiNQ Media Joins ‘Em & Likes ‘Em

Written on
February 17th 2015
Author
  |   Adotas

The Facebook Preferred Marketing Developer (PMD) program was created to help businesses scale their marketing efforts on Facebook. The structure gives partners one badge to signify that they meet or exceed Facebook partner standards. It also organizes partners based on specific areas of expertise: Ad Technology: Scale and optimize Facebook ad campaigns Media Buying:1 Find top Facebook media expertise Facebook Exchange ... More...


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