Adotas

ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.

ADOTAS was acquired by New York Publishing Group Inc. in May 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are proud to have over 100 contributing writers, including the foremost experts in the field.

ADOTAS has built on a tradition of excellence to become the most trusted source of information among leaders in the online marketplace. Professionals read, comment and learn from our publication each day.



Searchmetrics Report: Quality Content Is More Important Than Ever

Written on
August 2nd 2015
Author
  |   Adotas

Searchmetrics, a company focused on search experience optimization–which includes SEO and Content Performance Marketing–has released its annual study “Search Ranking Factors and Rank Correlations – Google US 2015.” It says Google is more focused than ever on giving higher search rankings to good quality Web content that’s easy to understand and relevant to the search query. Positive user signals such as time on site help Google assign relevance values to ... More...

Experian Enhances Experian Marketing Suite

Written on
August 2nd 2015
Author
  |   Adotas

Experian Marketing Services, a cloud-based marketing technology company, today unveiled a new, more predictive and addressable Experian Marketing Suite for nearly 1,000 marketers at its 2015 Client Summit in Las Vegas. The advancements released today include new addressable advertising and predictive intelligence tools both powered by Experian’s consumer database, the largest consumer database worldwide, with modeled insights covering 700 million individuals in 270 households. Both enhancements will help brands ... More...

Q2 2015 State of Mobile Advertising: Opera Mediaworks’ Report

Written on
July 31st 2015
Author
  |   Adotas

Quick Quiz: What is most people’s first app of the day? What’s the last? Answer: Social Media is the first “App of the Day;” Entertainment dominates evening hours. However…the app category with the highest loyalty, or frequent and consistent use, is news & information. That’s just part of the tantalizing info that Opera Mediaworks notes in its Q2 2015 State of Mobile Advertising report. “Mobile is now the first screen,” ... More...

MarketLive’s Q2 Performance Index: Revealing e-Commerce Trends

Written on
July 31st 2015
Author
  |   Adotas

MarketLive, an e-commerce technology platform for fast-growing retailers, today announced the results of its Q2 2015 Performance Index™ report, measuring the real-world buying behavior of millions of consumers shopping online during the second quarter of 2015. This quarter’s data show that small-screen shopping experiences are finally engaging enough for mass-market consumers, who purchased 335% more via their smartphones than they did in Q2 a year ago. Surprisingly, the retail sectors ... More...

BehaviorMatrix Unveils ‘SMARTview360′ To Help Marketers Understand People & Predict Behavior

Written on
July 31st 2015
Author
  |   Adotas

BehaviorMatrix, an innovator in emotional and behavioral analytics technology, unveiled a next generation technology platform that dramatically enhances the ability of businesses, brands and other organizations to understand and address the needs of people. BehaviorMatrix’s unique Emotional Signal Processing (ESP360™) technology powers the SMARTview360™ Platform to enable a full, real-time view of human emotion and behavior. At the foundation of the SMARTview360 Platform is BehaviorMatrix’s patented science, and pioneering work in ... More...

Media Rating Council Grants comScore Accreditation for Video Viewability Measurement

Written on
July 30th 2015
Author
  |   Adotas

comScore, Inc., a global media measurement and analytics company, announced that the Media Rating Council (MRC) granted the company accreditation for video viewability measurement in the Ad Validation suite of validated Campaign Essentials™ (vCE®). comScore video viewability measurement includes the removal of sophisticated invalid traffic (IVT) for video ad impressions, and expands on the solution’s existing accreditation from the MRC for display ad viewability (which also removes sophisticated IVT), ... More...

Programmatic TV Ad Sales: It’s a Different World Than Digital Display & Video

Written on
July 30th 2015
Author
  |   Adotas

Adotas talks with Shereta Williams, president of Videa, about the sometimes-confusing world of programmatic advertising sales on TV. Q: How does programmatic advertising for TV differ from video and digital display? A: Programmatic TV advertising is done through the automated buying and selling of linear TV ads that leverage audience data, and is primarily conducted through private marketplaces. The TV market is comprised of premium quality inventory in scarce supply, so ... More...

Centriply, a New Media Solutions Company, Declares: Targeted TV is the New Cookie

Written on
July 30th 2015
Author
  |   Adotas

Centriply, a new enterprise, was created to provide targeted TV media solutions using Big Data and scientific analysis. It combines traditional media strategy with cutting-edge, data-driven solutions. Taking advantage of advances in digital geo-fencing capabilities and granular TV targeting, the company makes it possible for agencies to scale their clients’ audience targeting by applying best-in-class data to custom geographies and then activating across a large pool of linear TV inventory. ... More...

Kantar Media Grows Real-Time Big Data & Programmatic Intelligence Capabilities

Written on
July 29th 2015
Author
  |   Adotas

Kantar Media’s collaboration with BISCIENCE, a global competitive analytics firm, creates insights into cross-channel digital coverage, including display, online video, mobile and programmatic intelligence. Kantar Media, a strategic advertising intelligence firm, announced its investment in BIScience, provider of AdClarity, a digital media intelligence platform specializing in cross-channel and global digital media monitoring, planning, and optimization. The collaboration brings a number of new services to clients including expanding to new channels and ... More...

Tapad Video Revenue Grows by 300% Year-Over-Year

Written on
July 29th 2015
Author
  |   Adotas

Tapad, specializing in cross-device marketing technology, has announced a year-over-year revenue increase of 300% within its cross-device video business. Characterized by the amount of client spend focused specifically on video advertising initiatives, this portion of the business now makes up more than 20% of Tapad’s total revenue. In the last year, Tapad has launched campaigns with agencies including Carat, Havas, MediaHub/Mullen, Mediavest, Starcom, Universal McCann as well as brands such ... More...


Next Page »