Adotas

ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.

ADOTAS was acquired by New York Publishing Group Inc. in May 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are proud to have over 100 contributing writers, including the foremost experts in the field.

ADOTAS has built on a tradition of excellence to become the most trusted source of information among leaders in the online marketplace. Professionals read, comment and learn from our publication each day.



Videa Debuts Supply-Side Automated TV Advertising Platform

Written on
September 29th 2016
Author
  |   Adotas

Private Marketplace Provides Stations, Agencies and Brands with a Simplified Way to Sell and Buy Local Television Station Inventory at Scale. Videa, a Cox Media Group-owned company, debuted its supply-side programmatic platform at today’s TVB Forward Conference in New York. Videa automates the buying and selling of full schedule, forward reserve, local broadcast television inventory and infuses the process with data and analytics to optimize results. Click here to see ... More...

Now Available: CIMM Study–”Best Practices in Cross-Device & Cross-Channel Identity Measurement”

Written on
September 28th 2016
Author
  |   Adotas

A study being issued today by The Coalition for Innovative Media Measurement (CIMM) has found that marketers looking to match consumer identities across devices and multiple platforms are currently faced with an array of unclear and obfuscated approaches to choose from – making an understanding of the right questions to ask vendors a critical component for success. The Whitepaper, “Best Practices in Cross-Device and Cross-Channel Identity Measurement” was commissioned by CIMM ... More...

New Neuroscience Study Shows How Mobile Users Actually Respond to In-App Ads

Written on
September 27th 2016
Author
  |   Adotas

MediaBrix, True Impact, and Neurons Inc., Get Inside Mobile User’s Brains to Test Effects of Different Mobile Ad Delivery Methods. MediaBrix, an in-app mobile video advertising platform for brands, announced today the results of a new study from neuromarketing companies True Impact and Neurons Inc. designed to help marketers understand how users react to and engage with in-app mobile video ads, unlocking the key to higher ad receptivity, human attention and ... More...

What is value exchange and how is it an answer to ad blocking and fraud?

Written on
September 27th 2016
Author
  |   Adotas

An Adotas Q&A with Mitchell Reichgut, CEO of Jun Group, explores this way marketers may be able to cope with ad blocking and reduce fraud. Q: What is value exchange and how is it an answer to ad blocking and fraud? A: Value exchange advertising puts people in control of their ad experiences. With value exchange, audiences actively engage with advertisers to unlock entertainment, points, WiFi, or other ... More...

Nielsen Total Audience Report Asks: With Nearly Unlimited Content Options, How Many Do Consumers Really Use?

Written on
September 26th 2016
Author
  |   Adotas

For consumers, having content options is no longer a luxury, but an imperative. And so, too, are the multitude of devices that they use to engage with that content—be it a TV, tablet or soon-to-be emerging technologies. But having a plethora of content options at our collective fingertips doesn’t necessarily mean consumers are connecting with ALL choices ALL of the time. In fact, according to the second quarter Nielsen Total Audience ... More...

UnrulyX, an Outstream Video SSP, To Unify Demand Sources For Publishers

Written on
September 23rd 2016
Author
  |   Adotas

UnrulyX Is First Outstream Video SSP To Unify Demand Sources For Publishers. For the first time, publishers can unify their global outstream video demand within a single platform. Unruly‘s SSP UnrulyX allows publishers to optimise demand from the company’s programmatic and managed services, publishers’ sales teams, exchanges, DSPs and other SSPs. This ensures every impression is offered to multiple sources in a unified auction, leading to increased number of competing bids, ... More...

CIMM Partners with 4A’s to Explore Best Practices In Cross-Platform Attribution and ROI Analysis

Written on
September 22nd 2016
Author
  |   Adotas

Initiative will result in a whitepaper issued in Q4, penned by Sequent Partners. The Coalition for Innovative Media Measurement (CIMM) today announced it will collaborate with the 4A’s Media Measurement Task Force and Sequent Partners to determine best practices in cross-platform attribution and ROI analysis. The analysis will focus on current and emerging practices in cross-platform ROI estimation, including attribution modeling, marketing mix models and single-source analyses based on exposure and purchase ... More...

Going Native: What Makes It Work, What Makes It Fail

Written on
September 22nd 2016
Author
  |   Adotas

An Adotas Q&A with Bryan DeLuca, Director of Content and Publishing for IEEE GlobalSpec, explores native advertising, content creation, and the pitfalls and pinnacles of moving from traditional to native advertising. Q: What are the benefits and obstacles of traditional versus native advertising? A: Both of these platforms have their merits. Traditional advertising, such as display ads, offer big branding opportunities to companies, the ability to geo-target, and ... More...

Nielsen and Vision Critical Announce Strategic Alliance

Written on
September 21st 2016
Author
  |   Adotas

Relationship between Nielsen and customer intelligence platform provider Vision Critical will drive closer connections to consumers for Nielsen and enrich Vision Critical’s depth of media and customer behavior. Nielsen and Vision Critical, a cloud-based customer intelligence platform provider, have announced a strategic alliance that will enable clients to better understand their customers and build more authentic customer relationships. The first of several planned future offerings is the connection of Nielsen’s currency-grade measurement ... More...

Millennials at the Gate: New Report Reveals Pervasive Ad Blocking and Preference for Video Piracy

Written on
September 20th 2016
Author
  |   Adotas

Survey of Millennials Uncovers That Illegal Streaming of Video Is the Viewing Method of Choice With Ad Blocking and Piracy Mutually Reinforcing, and Sharing Streaming Passwords Widespread. Following industry reports that indicate millennials spend 54 percent of their TV viewing time streaming content rather than watching traditional live programming, ANATOMY MEDIA, today released the results of its 2016 “Millennials at the Gate” report, which provides an in-depth look at the streaming, ... More...


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