Adotas

ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.

ADOTAS was acquired by New York Publishing Group Inc. in May 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are proud to have over 100 contributing writers, including the foremost experts in the field.

ADOTAS has built on a tradition of excellence to become the most trusted source of information among leaders in the online marketplace. Professionals read, comment and learn from our publication each day.



Transforming Your Business Through Smart B2B Networking

Written on
May 24th 2017
Author
  |   Adotas

Federico Cella, founder and CEO of Lynkos (pictured left), a B2B social networking platform, shares his insights on the power of well-designed networking to transform businesses. For information on Lynkos visit https://www.lynkos.com/en. Q: What is the main aspect of social media that businesses neglect when it comes to networking? A: There are several aspects that businesses overlook. First, businesses’ main oversight is not making the strategic decisions. Second, if they do ... More...

ShareableMetrics launches version 2.0 of its social sharing analytics platform.

Written on
May 22nd 2017
Author
  |   Adotas

ShareableMetrics 2.0 Platform Gives PR Pros Social Engagement Metrics & Insights at Their Fingertips. ShareableMetrics has launched version 2.0 of its social sharing analytics platform, making it easier than ever for public relations professionals to improve marketing and sales efforts based on how consumers engage with their content. “Our new features are the result of listening to our users over the last 12 months as we continue to make social sharing data ... More...

Google and AppsFlyer Formalize Official Collaboration

Written on
May 19th 2017
Author
  |   Adotas

With the launch of Google’s App Attribution program, AppsFlyer makes it faster and easier for mobile marketers to set up, measure and optimize their app campaign performance with the search giant. AppsFlyer, a mobile attribution and marketing analytics company whose mission is to make the marketing industry more measureable, announced its formal collaboration with Google as an App Attribution Partner. This measurement integration allows mobile advertisers to set up and run ... More...

GDM Group Ensures Brand Safety with Take1 for Video Advertisers

Written on
May 18th 2017
Author
  |   Adotas

GDM Group couples manual vetting with fraud protection. Global Digital Marketing Group (GDM Group), a digital performance marketing company that lets brands and agencies engage global audiences, today launched Take1 — a video advertising solution for engaging worldwide audiences in a brand-safe environment. Leveraging GDM Group’s international database and technical capabilities, Take1 is a data-driven solution that integrates easily with cross-platform adaptation and matches supply and demand for online video advertising. ... More...

Are Times Finally Changing for Traditional TV Ad Measurement?

Written on
May 17th 2017
Author
  |   Adotas

Marshall Wong, SVP of Market Development for Television at Tapad shares his insights into the changing world of TV advertising. What do Cheers and Breaking Bad have in common? Despite both being popular (but very different) Emmy award-winning TV programs from very different decades, marketers largely used the same approach to engage consumers on both shows: age and gender pairings. So much success was had with the original model of TV ... More...

Kantar Millward Brown Partners With Cuebiq

Written on
May 17th 2017
Author
  |   Adotas

Partnership To Provide Marketers With Critical Intelligence On Offline Roi. Kantar Millward Brown, a global research agency helping businesses grow strong brands, announced a partnership with Cuebiq, a provider of accurate and precise location data in the U.S., to help marketers measure the offline ROI of their advertising. The partnership integrates geolocation and campaign effectiveness capabilities in a new tool that evaluates a campaign’s ability to drive audiences to key physical locations ... More...

Euclid Analytics & AgilOne Bridge Retail’s Online-Offline Divide; Exponential Taps Offline Location Data via Partnership with Cuebiq; Grapeshot & Vice Media Delivering Innovations in Brand Safety

Written on
May 15th 2017
Author
  |   Adotas

New Euclid, AgilOne integration empowers retailers, like JOANN Fabric & Craft Stores, to build meaningful relationships across mediums, personalize shopping experiences and influence path to purchase. Euclid Analytics, a retail analytics and omni-channel engagement company, announced a new integration with AgilOne, an enterprise customer data platform, to bring an enhanced, single view across the customer journey to retail marketers. For retailers, this integration provides the ability to build meaningful relationships with their ... More...

RTB House: Improving Neural Networks’ Performance

Written on
May 12th 2017
Author
  |   Adotas

Poland’s Tech Talents Found a Method for Improving Neural Networks’ Performance. RTB House, a global company that provides retargeting technology, has devised an innovative approach to building neural network architecture: It improves the way machines predict conversion value. This results in advertising campaigns bringing in ROIs. The novel concept will be presented during the upcoming 2017 International Joint Conference on Neural Networks in Anchorage, Alaska. It will be the third conference, ... More...

Trusted Media Brands’ Digital Video Study Unveiled at 2017 NewFronts

Written on
May 10th 2017
Author
  |   Adotas

Study Reveals Social Platforms as the Preferred Digital Video Advertising Partner by Over 300 Industry Decision-Makers. At NewFronts, Trusted Media Brands, Inc. (TMBI) unveiled results from its newest study, Social Cracks the Digital Video Code, exploring the future of digital video. The study found that 68 percent of participants (a 12 percent increase from TMBI’s previous digital video survey conducted in June 2016) feel social platforms (e.g. Facebook, Snapchat, Twitter) ... More...

Mobile Ad Fraud: A Revealing TUNE Report

Written on
May 9th 2017
Author
  |   Adotas

John Koetsier, Mobile Economist at TUNE, has written very revealing report: Mobile Ad Fraud–What 24 Billion Clicks on 700 Ad Networks Reveal. “There is still a tremendous amount of fraud in the mobile advertising ecosystem in spite of massive ongoing efforts by multiple companies to eliminate it,” says Koetsier (pictured left). “The problem is pervasive because it is systemic. Only a holistic solution that examines the entire path an ad ... More...


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