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More articles by Adam Broitman
- Convergence Or Mass Confusion? October 18th 2007
- Socializing Search: How Search Marketers Can Evolve into Consumer Conversationalists February 26th 2007
- Sight, Sound and eMotion: Making a Case for Marketing in Second Life October 30th 2006
Adam Broitman
Convergence Or Mass Confusion?
The media and communications ecosystem is evolving at an exponential rate. This evolution has triggered various corporations to reexamine their role in this new ecosystem, and has driven some corporations to reposition themselves in the media/communications market. Corporations that once reigned supreme in a single area of the communications market [...] More...
Socializing Search: How Search Marketers Can Evolve into Consumer Conversationalists
“Markets are conversations. Trade routes pave the story lines.” -The Cluetrain Manifesto The Rise of “Consumer Conversation” In 2006, the phenomenon of “consumer conversation” became an inescapable reality and focus for marketers. Ad Age ranked the term number nine on its list of “10 words or phrases that are so 2006.” Esteemed [...] More...
Sight, Sound and eMotion: Making a Case for Marketing in Second Life
Media extends our ability to interact with the world as well as our ability to retrieve and share information. As we move forward in the digital century, our extensions are growing in number and becoming increasingly human. The seismic shifts in how we communicate in the [twenty-first] century pose new [...] More...
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