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Adam Broitman is the Director of Emerging and Creative Strategy at Morpheus Media where he works on high-profile accounts such as A&E, NYU, Kyocera and The New York Times. Prior to joining Morpheus, Adam worked at Digitas on the AMEX team. Adam is the author of the media blog Amediacirc.us. He holds an MA in Media Studies from the New School University.

More articles by Adam Broitman


Adam Broitman



Convergence Or Mass Confusion?

Written on
October 18th 2007
Author
  |   Adam Broitman

The media and communications ecosystem is evolving at an exponential rate. This evolution has triggered various corporations to reexamine their role in this new ecosystem, and has driven some corporations to reposition themselves in the media/communications market. Corporations that once reigned supreme in a single area of the communications market [...] More...

Socializing Search: How Search Marketers Can Evolve into Consumer Conversationalists

Written on
February 26th 2007
Author
  |   Adam Broitman

“Markets are conversations. Trade routes pave the story lines.” -The Cluetrain Manifesto The Rise of “Consumer Conversation” In 2006, the phenomenon of “consumer conversation” became an inescapable reality and focus for marketers. Ad Age ranked the term number nine on its list of “10 words or phrases that are so 2006.” Esteemed [...] More...

Sight, Sound and eMotion: Making a Case for Marketing in Second Life

Written on
October 30th 2006
Author
  |   Adam Broitman

Media extends our ability to interact with the world as well as our ability to retrieve and share information. As we move forward in the digital century, our extensions are growing in number and becoming increasingly human. The seismic shifts in how we communicate in the [twenty-first] century pose new [...] More...




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AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...


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