Adam Broitman is the Director of Emerging and Creative Strategy at Morpheus Media where he works on high-profile accounts such as A&E, NYU, Kyocera and The New York Times. Prior to joining Morpheus, Adam worked at Digitas on the AMEX team. Adam is the author of the media blog Amediacirc.us. He holds an MA in Media Studies from the New School University.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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