Adam Weinroth

Adam Weinroth is chief marketing officer for OneSpot, and has more than 15 years experience as a marketing executive, entrepreneur and internet product innovator. OneSpot is the only content marketing platform powered by Content Sequencing technology, which delivers personalized, serialized, branded content that repeatedly engages customers across display, social and mobile channels, and at scale. Fortune 500 brands rely on OneSpot to build strong content-based audience relationships, provide measurable audience and content insights, and drive quantifiable business results.



Why Content Marketing Will Look Radically Different In 12 Months

Written on
June 25th 2015
Author
  |   Adam Weinroth

Content marketing has shown that it’s here to stay. With brands and their agencies taking an increasingly content-centric mindset into their innermost strategic planning considerations, content has essentially carved out a role as the substance of digital marketing. Whether delivered via social media, email, mobile or splashy media campaigns, there simply is no activation to be had without compelling content to fuel it.  But content marketing as we know it ... More...

Integrating social media and music, Latin-style

Written on
April 13th 2009
Author
  |   Adam Weinroth

ADOTAS — According to recent reports, 33 percent of the population buys their music online, and the competition to become a “go to” resource for fans is intense. With taste and preference for music increasingly being formed online through a community, retailers must continually find new ways to build a stronger footprint in the marketplace and increase customer loyalty. Leading entertainment-focused sites began to recognize the power of social media when MySpace ... More...

Social media strategy

Written on
February 26th 2009
Author
  |   Adam Weinroth

ADOTAS EXCLUSIVE — We have been exploring the three fundamental dimensions of a holistic social media strategy. I have already talked about participation and integration. Today, I’m going to discuss social syndication. When properly combined, they can pay huge dividends for your business. Thus far, we’ve discussed how to better leverage social networks like Facebook and Twitter. We’ve also established that your own site needs to include important community capabilities. So ... More...

Integrated social media

Written on
February 20th 2009
Author
  |   Adam Weinroth

ADOTAS EXCLUSIVE — The three fundamental dimensions of a social media strategy are participation, integration and social syndication. Last week, I talked about how the keys for participation are authenticity, responsiveness, and personal engagement. Now let’s talk about integration, and how it’s vital to let your brand go where your consumers are. It’s equally important to bring consumers to where your brand lives, and to forge community on your site. Why is this ... More...

A holistic approach to social media

Written on
February 13th 2009
Author
  |   Adam Weinroth

ADOTAS EXCLUSIVE — It’s critical to go where your customers live, and many of your best customers are clearly living on social sites. But can brands create a profile on Facebook or MySpace and consider their social media efforts complete? Most savvy marketers know that it takes much more to form an active, engaged community around their brand – but many are struggling with how far to go when incorporating ... More...