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More articles by Adam Weinroth
- Integrating social media and music, Latin-style April 13th 2009
- Social media strategy February 26th 2009
- Integrated social media February 20th 2009
- A holistic approach to social media February 13th 2009
Adam Weinroth
Integrating social media and music, Latin-style
ADOTAS — According to recent reports, 33 percent of the population buys their music online, and the competition to become a “go to” resource for fans is intense. With taste and preference for music increasingly being formed online through a community, retailers must continually find new ways to build a stronger [...] More...
Social media strategy
ADOTAS EXCLUSIVE — We have been exploring the three fundamental dimensions of a holistic social media strategy. I have already talked about participation and integration. Today, I’m going to discuss social syndication. When properly combined, they can pay huge dividends for your business. Thus far, we’ve discussed how to better leverage [...] More...
Integrated social media
ADOTAS EXCLUSIVE — The three fundamental dimensions of a social media strategy are participation, integration and social syndication. Last week, I talked about how the keys for participation are authenticity, responsiveness, and personal engagement. Now let’s talk about integration, and how it’s vital to let your brand go where your consumers are. [...] More...
A holistic approach to social media
ADOTAS EXCLUSIVE — It’s critical to go where your customers live, and many of your best customers are clearly living on social sites. But can brands create a profile on Facebook or MySpace and consider their social media efforts complete? Most savvy marketers know that it takes much more to [...] More...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
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