Adam Weinroth

Adam is the director of Product Marketing at Pluck, a wholly owned subsidiary of Demand Media
He joined the company in 2005 when Pluck acquired Easyjournal, a community blog publishing platform, which Adam founded and grew to more than 100,000 registered users.



Integrating social media and music, Latin-style

Written on
April 13th 2009
Author
  |   Adam Weinroth

ADOTAS — According to recent reports, 33 percent of the population buys their music online, and the competition to become a “go to” resource for fans is intense. With taste and preference for music increasingly being formed online through a community, retailers must continually find new ways to build a stronger footprint in the marketplace and increase customer loyalty. Leading entertainment-focused sites began to recognize the power of social media when MySpace ... More...

Social media strategy

Written on
February 26th 2009
Author
  |   Adam Weinroth

ADOTAS EXCLUSIVE — We have been exploring the three fundamental dimensions of a holistic social media strategy. I have already talked about participation and integration. Today, I’m going to discuss social syndication. When properly combined, they can pay huge dividends for your business. Thus far, we’ve discussed how to better leverage social networks like Facebook and Twitter. We’ve also established that your own site needs to include important community capabilities. So ... More...

Integrated social media

Written on
February 20th 2009
Author
  |   Adam Weinroth

ADOTAS EXCLUSIVE — The three fundamental dimensions of a social media strategy are participation, integration and social syndication. Last week, I talked about how the keys for participation are authenticity, responsiveness, and personal engagement. Now let’s talk about integration, and how it’s vital to let your brand go where your consumers are. It’s equally important to bring consumers to where your brand lives, and to forge community on your site. Why is this ... More...

A holistic approach to social media

Written on
February 13th 2009
Author
  |   Adam Weinroth

ADOTAS EXCLUSIVE — It’s critical to go where your customers live, and many of your best customers are clearly living on social sites. But can brands create a profile on Facebook or MySpace and consider their social media efforts complete? Most savvy marketers know that it takes much more to form an active, engaged community around their brand – but many are struggling with how far to go when incorporating ... More...