About Us
ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.
ADOTAS was acquired by New York Publishing Group, Inc. in May, 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are proud to have over 100 contributing writers delivered by the foremost experts in the field.
ADOTAS has built on a tradition of excellence to become the most trusted source of information among leaders in the online marketplace. Professionals read, comment and learn from our publication each day.
Our Team:
Robert S.K. Regular
CEO, New York Publishing Group, Inc.,
Publisher of Adotas.com
Robert has 14 years experience in offline and online media. Mr. Regular is currently EVP of Kitara Media, Inc. an online advertising agency. He has recently served as President of Active Response Group and Oridian, Inc. two leading online media companies. Formerly, Mr. Regular was Vice President of Sales and Marketing for Conducent, Inc. and Media Marketing Director and Producer for two television divisions of Clear Channel Communications.
Ed Barrera
Senior Editor
Adotas.com
Ed comes to ADOTAS with over a decade of writing and editorial experience at several major newspapers and community publications across the country. Ed is renowned for his enterprise stories and investigative reports into Government and Business. Previously, he was metro editor and city editor for the San Gabriel Valley Newspaper Group in California.
Kathleen Willcox
Contributing Editor
Adotas.com
Kathleen comes to ADOTAS with almost a decade of writing experience at consumer and business publications. Most recently, she was an editor at First Magazine. Before that, she was an editor at The New York Sun and Thomson Financial’s Investment Management Weekly.
Sarah Novotny
Contributing Editor
Adotas.com
Sarah loves dogs and comes to ADOTAS with a vast writing background online and offline. Sarah’s career started in San Francisco, but swiftly moved to New York City upon catching the buzz for the digital media business and her work as an actress.
Natacha Philemont
Director, Sales and Advertising
Adotas.com
Natacha joined ADOTAS with several years of online advertising experience. Natacha’s experience with high profile customers using online media provides her with valuable insights into bringing value to advertisers. She is involved as a leader in her community and brings her love of people to make ADOTAS and its advertisers very successful.
Features
- Automakers Need to Become Better Conversationalists July 2nd 2009
- Affiliates can win in the media buy game July 2nd 2009
- Crowd-Sourced Ads: A Measured Response June 28th 2009
- Is the government coming for you? June 28th 2009
- Customer Loyalty: How to Earn It June 25th 2009
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Latest News
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Reader Favorites
Layoff Tracker
- AOL - 700
- Apple - 50
- Clear Channel - 2,800 total (1,000 currently)
- Google - 340
- IBM - more than 7,800
- Joost - about 90
- MySpace - in June, about 720
- World Avenue - 30 percent of workforce
- Yahoo - 2,220 total, about 700 currently
- Zango - closes, about 90, in addition to earlier layoffs
Classifieds
Recent Comments
- Josette Davids: Great article and an amazing time was had by all at this event. I'm an
- Mike Poserina: There is also a tragic flaw rumored in Bing's ad placement engine. When resolved,
- Andy: Erin, Never mind the commenters who can only see the negative side of things. I thank you
- pkohler: We've also noticed that ads frequently adversely affects the performance of a Web page. As

