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Yahoo’s State of Native Report & Infographic

Leveraging data from more than 74.5 billion native ad impressions across its extensive network of more than 3,400 publisher properties, Yahoo’s The State of...

Verizon’s $4.8 B Purchase: What’s Next for Yahoo!?

After years of disappointing performances--and two separate dips in stock performance since mid 2015--Yahoo! has finally struck an acquisition deal with Verizon. As we...

Courtney O’Donnell Earns Google Search Excellence Award; Yahoo! Search Case Study; Boomtrain–5 Things You...

Courtney O’Donnell, the Senior Shopping & Feed Manager at Elite SEM was one of only 10 ad execs nationwide to get The 2016 Google...

Yahoo! Report: The State of Native Advertising

Building on the knowledge Yahoo! gained in the first quarter of 2016 from a similar study, their data scientists examined global data about the...

IRIS.TV Grabs Two Top Engineers from Yahoo!; ClickDealer and MobAir Join Forces to Launch...

IRIS.TV Grabs Two Top Engineers from Yahoo!: Ming Fang and Tony Chia IRIS.TV, a pioneer in cloud-based personalized video programming that enables publishers...

Unlocking Influencer Marketing: Yahoo! Report

The key takeaways in the Yahoo! report, Unlocking Influencer Marketing, include: Influencer marketing is driving ROI. Brands who partnered with influencers saw increases in engagement,...

Video Best Practices–A New Yahoo! Report

Video advertising has quickly become a key pillar of digital campaigns, but many marketers still struggle to create content that captures viewers’ attention. Yahoo...

New Yahoo! Study: Gen X–America’s Most Influential Generation

Marketers have invested heavily in reaching millennials, but according to Yahoo's new study, Gen X: America’s Most Influential Generation, it’s time to take another...

Jonathan Beazley Now With Kre8 Media;Yahoo Sports Launches NBA Hub; Ooyala’s Four Stories of...

Kre8 Media, a DRTV, Digital Media, and Brand Response TV Agency, named Jonathan Beazley Director of Marketing Analytics. T. Lee Cutler, Founder/CEO, Kre8 Media,...

Yahoo Introduces Native Ads on the BrightRoll Exchange

Advertisers and publishers can now leverage the power of programmatic for native ad formats to expand reach and drive results. Yahoo, Inc. announced the availability...

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3 Steps to Reimagine Your Digital Experience

By Steve Megitt, director of Filament Creative Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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