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IBM Adds to Their Marketing Cloud; Kre8 Media Adds New VP; XAPPmedia Lands Additional...

IBM announced new design and analytics as part of IBM marketing cloud to enable brands to address the rising complexity marketers face engaging with...

Just In Time For Cyber Monday: IBM Unveils This Year’s Hottest Holiday Trend Is...

IBM projects another strong shopping season with online sales projected to increase 15 percent over the five-day period between Thanksgiving and Cyber Monday.  The...

IBM and Kenshoo Partner to Deliver Premium Search Marketing Solutions

SAN FRANCISCO, April 17, 2014 (ADOTAS) – Kenshoo, the global leader in predictive media optimization, today announced it will go to market with IBM to...

IBM to Acquire Silverpop

ARMONK, N.Y., April 10, 2014 (ADOTAS) -- IBM (NYSE: IBM) today announced a definitive agreement to acquire Silverpop, a privately held software company based in...

IBM Study: Consumers Willing to Share Personal Details, But Expect Value in Return

NEW YORK, January 13, 2014 (ADOTAS) -- A new IBM (NYSE: IBM) study of more than 30,000 global consumers released today at the 2014 National...

WATCH: Synthesio Integrates Social Listening and Engagement Platform into IBM Connections

ADOTAS -- Synthesio has struck a major partnership with IBM that integrates their award-winning social media monitoring and engagement software into IBM Connections.

Mobile Shopping Sales Surge 60 Percent in IBM Online Retail Index for Q3

ADOTAS -- Third-quarter online mobile sales continue to rise according to the IBM Online Retail Index, part of the cloud-based, IBM Digital Analytics Benchmark, as...

IBM Online Retail Index Points to a Strong Holiday Season

As retailers start to gear up for the holiday shopping season, IBM is offering an early glimpse of some of the hot online buying trends from...

IBM Coremetrics Integrates SteelHouse’s “Real Time Offers”

ADOTAS - Behavioral commerce platform SteelHouse announced today it had partnered with optimization service IBM Coremetrics, in a move that would boost AdTarget, Coremetrics'...

IBM Up, Google (Relatively) Down for 2011 Q4

ADOTAS - Tech powerhouse IBM today released its Q4 results -- and wow, did they beat the Street.  Non-GAAP earnings came in at $4.71 (GAAP...

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3 Steps to Reimagine Your Digital Experience

By Steve Megitt, director of Filament Creative Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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