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Salesforce’s $2.5B Acquisition of ExactTarget is a ‘Bold Move’

ADOTAS -- Salesforce.com has acquired cloud-marketing platform ExactTarget for the tidy sum of $2.5 billion. In a press release issued today, Salesforce said the acquisition...

ExactTarget secures $70 million, delays IPO

ADOTAS -- The email marketing company's major funding will accelerate the company’s growth and expand its international presence. Led by Battery Ventures, the round of...

ExactTarget partners with ShareThis

ADOTAS -- ExactTarget, which provides on-demand email and one-to-one marketing solutions, has partnered with a ShareThis, a sharing network, to begin the development of...

ROUTE 1TO1: EXACTTARGET. DIGITAL MARKETING SEMINAR — 7/22/08

ROUTE 1TO1: EXACTTARGET. DIGITAL MARKETING SEMINAR Date: 07/22/08 Location: Hyatt Regency -- Miami, FL Description: Whether you're looking to boost your marketing ROI or optimize a tight...

EXACTTARGET ROUTE 1TO1: THE NEW EMARKETING ESSENTIALS — 6/10/08

EXACTTARGET ROUTE 1TO1: THE NEW EMARKETING ESSENTIALS Date: 06/10/08 Location: Hilton Anatole - Dallas, Texas Description: Whether you're looking to boost your marketing ROI or optimize a...

Big Kahuna News: $45 Million in Funding and Expanded Technology

Kahuna,a communication automation company, announced that it has raised $45 million in a Series B round. The new round will further fuel Kahuna’s acceleration...

LinkedIn Launches Sponsored Updates API and Partner Program

ADOTAS -- Today, LinkedIn is launching two new programs that will help brands build strong relationships with their target audiences: Sponsored Updates Partners and Content Partners. ...

Webtrends Celebrates 20 Years of Digital Marketing Success

ADOTAS -- As Webtrends wraps up its 20th successful year in the digital marketing business, the company reflects on its history, innovation and momentum...

Oracle Buys Responsys, Creating the World’s Largest Modern Marketing Cloud

ADOTAS -- Oracle has acquired marketing cloud leader Responsys for $27 a share, around $1.5 billion, according to a press release issued today. Responsys will...

Media Consolidation Is Revolutionizing Marketing

ADOTAS -- In early October, Nissan announced that it had signed a new three-year contract with Omnicom Group, which will launch a new global...

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3 Steps to Reimagine Your Digital Experience

By Steve Megitt, director of Filament Creative Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...