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ironSource Announces Expansion of Integration with AdMob Network

ironSource Announces Expansion of Integration with Google’s AdMob Network, Now Including Rewarded Video Demand. Mobile marketing and monetization platform ironSource announced the expansion of their...

adMobix Adds 4 SSP Providers & Support of Native Ads on Mobile

adMobix, a provider of mobile marketing and technology solutions for brands, agencies, developers and media companies, announced it has added four supply-side platform (SSP)...

A Founder’s View: Lotame’s Acquisition of AdMobius

ADOTAS -- Having spent many years solving endemic problems in the mobile ad network space -- first at Quattro, then at iAd -- and...

Lotame Acquires AdMobius

NEW YORK, March 18, 2014 (ADOTAS) – Lotame, the world’s leading independent data management platform (DMP), today announced it has acquired AdMobius, the industry’s...

AdMobius Certified by TRUSTe for Mobile Privacy Best Practices

SAN MATEO, CALIF. (December 11, 2012) – AdMobius, the first mobile Audience Management Platform, announced today that it is has been awarded the TRUSTed...

Google AdMob Axes Minimum Bids, Targeting Fees

ADOTAS - As of Feb. 15, Google will change its bidding model for cost-per-click (CPC) mobile ads, adapting what product manager Chrix Finne described...

AdMob Adds Tablet-Specific Units to Face Rocketing Traffic

ADOTAS - It was a year ago that the Federal Trade Commission (reluctantly?) gave its blessing to Google's $750 million acquisition of AdMob, and...

AdMob Finally Brings Interactive Vid Ads to Android

ADOTAS - The catchup game continues: Google's mobile ad network AdMob finally got around to bringing interactive video ads to Google's Android operating system....

Google Gobbles AdMob

ADOTAS - The FTC approved it. Surprise, surprise. Google has gotten the go-ahead for another acquisition. This time it’s mobile ad firm AdMob. The...

Consumer Advocates Pooh-Pooh Google-AdMob Deal

ADOTAS - When Google announced its plans to acquire mobile ad network AdMob, we were ready to bow and kiss the ring of the...

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3 Steps to Reimagine Your Digital Experience

By Steve Megitt, director of Filament Creative Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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