So you’ve heard about Plato’s cave allegory – a theory put forward by Plato, concerning human perception. Plato claimed that knowledge gained through the senses is no more than opinion, in the cave allegory Plato distinguishes between people who mistake sensory knowledge for the truth and people who really do see the truth. Simply said: ״You can’t know what you are not aware of”.
We found the Cave allegory to be a realistic scenario within the Ad-Tech Industry where advertisers and publishers working inside closed gardens (Exchanges, SSPs and DSPs) lacks the sensory data, the required transparency, and control, resulting in a poor ability to make meaningful business decisions.
In the recent years, we are reading more and more about how advertisers are demanding to understand more about where, when and on who they are spending their marketing and advertising budgets and how publishers want to gain back control of their inventory. You can sum it up into two main subjects Transparency and Control. This movement got some of them considering an in-house programmatic solution.
Gamoshi is offering this desired look ‘under the hood’. An advanced programmatic infrastructure with collaborative services and solutions packed as one efficient integrated platform. Gamoshi’s platform is offered with full white label support, and its cloud-based infrastructure allows agility and speed which enable the platform to support customers with different needs. The platform already supports a diversity of business scenarios including full support for RTB supply and demand, a complete suite for header bidding accompanied with powerful real-time analytics.
Gamoshi’s goal is to expand the reach of brands, organizations, Ad-Tech and Mar-Tech companies and empower them to take an active part in the programmatic market with an in-house solution fitted to their needs, without the risks and costs of creating such a solution on their own. Gamoshi’s programmatic solution is a way out of Plato’s cave.