Updated Guide to Facebook Advertising Placements


With over a billion people logging into Facebook every day, the popular social media platform has become a powerful tool for digital marketers worldwide. Tapping into that rich and diverse audience can spell wonders for your business and allow you to reach KPIs and metrics for your efforts—if you do it right.

When Facebook Ads launched over a decade ago, it was a shiny new toy for businesspeople everywhere. Back then, only the big names were players in the game, such as Microsoft, Apple, and Victoria’s Secret. Fast forward to now, and there are so many things you can create, customize, and analyze with the tool: geographical and language-based targeting, retargeting ads, engagement metrics, mobile ads, lookalike audiences, and more.

The Facebook Ads empire continues to grow, and so it only makes sense that marketers would want to nail their ad placements in this social media platform. At first glance, the ad ecosystem may seem intimidating, but after gaining a full understanding of its functions, you will appreciate its flexibility and customization.

What’s great about advertising on Facebook is its extensive ad placement options. This lets advertisers freely choose the area where they think their ads will perform best. Besides having creative control in executing marketing efforts, this also gives the opportunity for advertisers to understand what type of ads work best for their audience.

The Types of Facebook Ad Placements

When you set up your ad placements, Facebook will present two options:

  • Automatic Placement – This gives Facebook the power to choose which placements they think your ad will perform best based on your campaign objectives. Facebook uses AI and their algorithms to deduce the placements on the Facebook family of apps (Facebook, Instagram, Messenger, etc.)
  • Edit Placement – This is your time to shine! You can get to choose where your ads will appear based on your previous campaign data and creative judgment.

You will notice that Facebook recommends the automatic ad placement because it will help you save on ad spending, but don’t be afraid to experiment and go for the manual option. As long as you have data to back your decisions, your ads should do well the way you expect them to.

If you’re ready to dive deep in the world of Facebook Ad placements, scroll through the infographic below.


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