By Smith Willas
Many new developments have taken place in the last five year in digital marketing. In addition to helping businesses achieve their goals, digital marketing has a great impact on how we do business. From running a website and making that website visible on search engines to increase web traffic and offering better customer experience – digital marketing has been easing it all.
Digital marketing and associated technologies have elevated the ease of doing business, allowing us, entrepreneurs, to stay focused on what’s important for our business. In fact, it is one of the most important parts of business strategies. A considerable part of inflows and outflows of a business is on digital marketing.
Image Credit: cmdsonline.com
This post talks about some of the hottest and most practiced digital trends at present that help you keep your audience hooked –
Artificial Intelligence & Chatbot
Everybody is talking about artificial intelligence. It is that digital technology that, if deployed strategically and correctly, can help bring down the cost of human errors while amplifying the profits of your process.
Chatbots, a kind of AI application, are also making a huge score these days. With their programmed artificial intelligence, the bots can accurately sense and solve the issues and queries of your customers quickly. There is no need to deploy your experienced professionals to handle basic and initial conversations. Introducing chatbots in your web CMS saves your agents’ time, so they can focus more toward your organizational goals.
AI offers exceptional opportunities in the sky of digital marketing. AI applications are going to have a major role in predictive analytics, bringing out better experience, and targeted and re-targeted marketing.
Live & Video Marketing –
A picture is worth a thousand words. That’s an old saying. But, a high-quality video can speak better than pictures can. Video is a versatile and engaging content format.
Video marketing has emerged as a key driving factor in the field of digital marketing. It is a way of using videos (whether live, pre-recorded or edited) to promote your brands, products or services effectively. Live videos are an excellent way to increase engagement and brand identity.
Video marketing has become a popular trend nowadays. You can see it for yourself by checking out your Facebook, Instagram, Twitter and LinkedIn feed. You will see videos and video ads mostly.
Check out here the most effective use-cases of live video and video marketing.
Going live is another effective way to engage and convince your audience. Live videos are a part of video marketing strategies at leading brands that often do Facebook Live or YouTube Live.
Visual Content Marketing –
Promoting your products using appealing visuals – such as graphics, infographics, memes, or texts written and arranged in a visually attractive way – can be labeled as visual content marketing Visual content marketing also involves video marketing. And it is quite a popular digital marketing best practice presently.
“11% more B2C marketers than B2B marketers say visual content is the most important type of content today.” ~ Social Media Examiner
It is different from traditional practices, for example: content (text) marketing, video ads, and pamphlet/brochure distribution. Visual content marketing, in a digitally driven era, takes place on your website or on your social networks, from where you get most of your traffic and engagement.
Visual content is easy to digest for consumers. Once digested and your message is delivered, your audience is already convinced. If you are considering visual content marketing, you have a wide variety of content formats to use. These are some of the most popular types and formats of visual content which you can use in your visual content marketing campaigns.
Social Media Influencers –
People having an influential presence (or following) on social media are social media influencers. They are celebrities of social media and also, often, in real-world scenarios. Their followers listen to them. Influencer marketing can give 11 times more ROI than traditional online marketing.
For a modern business, influencer marketing has its own benefits. You can keep your audience with you with the help of this new age marketing technique.
You could find and hire a social media influencer to promote your brand on social media. Even top brands are chasing and following social media influencers; you could follow the trend for your business or become one. Here is a stepwise guide to become a social media influencer and here is one to find an influencer and strategize a campaign with them.
Database or Customer based Marketing
Database marketing is still a top trend. However, in this technologically advanced era, you pitch your product online through social networks or email marketing, making the most of your customer database. Database marketing this way is the direct marketing of the modern digital world.
Real-time data, insightful performance reports, enhanced customer views are the key of modern database marketing. The market can create and implement strategies – all thanks to highly advanced database marketing applications.
Database or customer-based marketing involves gathering information from customers such as their name, address, email, phone number, and many other details through social media, paid advertisements, or direct form fill campaigns. Once the database is ready, it is segmented and ready to be pitched.
Database marketing stands as a powerful support to your SEO efforts. They have the potential to boost traffic and sales for your online business. However, you will need to make sure that your website is ready to handle increased traffic to avoid getting penalized by search engines. You will need to devise thoroughly-calculated database marketing strategies to obtain desired results.
Once digital marketing itself was a trend. Today, it has dozens or even more sub-trends having an impact on the performance of your website or online business. The trends keep changing, but it takes a wise entrepreneur to identify and make the most of those trends before they become an old school. The trends, technologies, and techniques underlined in this post are going to have a huge impact on how businesses are done online and how digital marketing is implemented.
About the Author
Smith Willas is a freelance writer, blogger, and digital media journalist. He has a management degree in Supply Chain & Operations Management and Marketing and boasts a wide-ranging background in digital media.