According to the latest statistics by Statista, there are currently 3.5 billion social media users, out of 4.4 billion active Internet users. That’s too great of a number to even consider not seizing social media opportunities.
Social media can help you grow your business on a global scale, but you need to know how to do your marketing right. There are plenty of social media tips you can apply, each with an ability to bring you closer to your goals.
However, the following game-changing tips will definitely help you get there sooner, so be sure to follow them.
Build a Mentality of a Media Company
Having a media company mentality means producing and sharing content that entertains your audience and immediately captures their attention.
Media companies do it with – you guessed it – multimedia, that is, entertaining videos, eye-catching images, informative infographics, interesting audio clips and, of course, creative articles.
Building a reputation and growing a business doesn’t have to only include promotional content. If you infuse your content with entertaining pieces that aren’t focused only on your products or services, you’ll be able to humanize your brand.
Offer something interesting, informational, relevant and creative, and you’ll grab people attention. Go beyond being too promotional and you’ll manage to hold that attention.
Provide Real Value Before Trying to Sell Anything
The previous tip will help you provide value to your audience, but you know what else gives value? Freebies. Who doesn’t like getting something for free?
Now, your cash flow won’t suffer if you give a few freebies here and there. But you will gain a lot, as you’ll be able to build trust and strong customer relationships.
For instance, if you’re selling e-books, you can offer a few free versions. You can also offer a small part of the book for free, just enough to intrigue people and compel them to buy the full version.
Whatever you decide to give away, promoting in on social media will attract a huge number of people interested in buying from you. Ask people to share the link to your give away’s landing page for a chance to receive the freebie, and they’ll bring you numerous quality leads.
Repurpose Your Old Content
Repurposing old content will help you reach a new audience and reinforce your messages, as well as boost your SEO. The best way to do it is to repurpose your long-form content, as it gives you an opportunity to create many new pieces.
Gary Vaynerchuk, an entrepreneur famous for his digital marketing and social media work, is one great example of the success of recycling existing content. His team repurposed one of his keynotes into more than 30 pieces of content, which managed to get a total of 35 million social media views.
Recycling old content will save you lots of time and effort, and give you a chance to get many more social views and shares, which lead to more leads and conversions.
Entertain Your Followers with Quizzes
People love taking fun quizzes, so utilize a quiz maker to create fun and interesting quizzes relevant to your brand. You can use online exam software software to create quizzes that will give you reports and analytics necessary for getting to know your audience a bit better.
A quiz maker is one of the essential tools every marketer should have because insights from quizzes can provide you with invaluable feedback that you can use to improve your efforts and grow your business.
Be Unique and Authentic
You may be thinking right now that this isn’t some groundbreaking tip. Everyone tells you that you have to be unique to stand out from the crowd. But being truly authentic is game-changing, and it’s often harder to achieve than it seems.
To be authentic, you must clearly understand the DNA of your business. You need to know what makes you different, and you need to stay true to it. Don’t do something just because someone else did it. Do something unique that no one else has thought of yet, and really commit to being authentic.
If you’re not, people will simply keep scrolling through their social feed without ever engaging in your posts.
Outwork Your Competition
Hustling more than your competitors will also help you stand out. If you don’t outwork them, you’ll eventually drown in the vast sea of competition.
Be the hardest-working version of yourself and make your social media profiles truly pop. Be active constantly, not giving your audience the chance to forget about you.
Don’t post too much though, as you don’t want to annoy people, but show them that you’re always there, constantly putting in lots of time and effort to give them real value. It will help you become influential on social media and hook in every single follower.
Don’t Ignore Questions and Feedback
Always take the time to respond to comments and messages on social media, because there’s no better way to build meaningful relationships and connect with your audience on an emotional level.
Answer every question your followers may have, and always respond to feedback in a positive manner, especially when it comes to negative social media comments.
Interacting with your followers on a daily basis will show them that you care about them and respect their opinion, which leads to long-term loyalty and sustainable business growth.
About the Author
Kamy Anderson is an ed-tech enthusiast with a passion for writing for the consumer market in the areas of product research and marketing using quizzes and surveys. Having a knack for writing and an editorial mindset, He is an expert researcher at a brand that’s known for creating delightfully smart tools such as ProProfs Quiz Maker