By Kamy Anderson
Social media platforms have become very attractive to brands. And why wouldn’t they? There are more than 2 billion social media users around the globe.
They use it to stay in touch with friends and read or watch a variety of content. Brands see social media as an opportunity to advertise, connect to their customers and build long-lasting relationships.
The problem is how to appear more authentic as people tend to build connections with something when it feels real and natural, not corporate.
Well, your brand is a real thing. It has its own persona and voice. Let’s see how brands can be more authentic on social media through marketing.
The Power of Storytelling
People yearn for a good story. Take a look at the most popular books, TV shows, and movies. They all have something in common – a good and encaptivating story. Your brand can have one as well.
And you can leverage social media to create it and deliver it to people around the world.
It is all about creating an experience that makes the customers want to buy your product. How to do it? Incorporate visuals and share your company story on social media.
Engage your customers in direct communication and ask them to contribute with images of their own. Make their story your story.
After all, it’s all about building an emotional connection. And by giving great value to their experiences, you will promote this type of connection.
Built Authenticity With Quiz Creator Software
Quiz creator software is a versatile tool. You can use it to launch surveys and tap into the customers’ experience and opinions without them even knowing.
The best thing is that online quizzes have incredible engagement potential. Something every brand manager should consider when working on brand marketing.
You don’t have to be a wizard with online exam software. All you have to do is infuse your brand personality in your quiz and keep the quizzes short and sweet.
When sharing a quiz on social media platform, use an engaging image and headline. Don’t forget to thank the participants and share the results.
Social media platforms are there to enable 2-way communication and quizzes can help you promote it.
Consistency is The Key
We are almost 100% sure that consistency is the most commonly used word in a majority of the online guides on social media marketing.
Yet, there are too few brands that actually make consistent social media marketing efforts. The reason behind this is not what’s important here. You should give your best to live true to your strategy.
People love structure. It makes it easier for us to deal with uncertainty. You can play this card and become authentic by staying true to your social media marketing schedule.
Content creation should be one of your long term efforts so that you can consistently delight your followers and build long-lasting relationships with them.
The Delight of Chatbots
Customer service is one of the most important aspects of any business model. How you cater to your customers will in a great manner determine how customers see your brand.
“How can social media help you improve your customer service?” – you may wonder. You can integrate a chatbot with your social media chat and make your brand available 24/7.
Chatbots are tireless little fellows that you can use to answer all the questions your customers have.
Although cutting-edge, this tech is very easy to use. You have a number of free platforms out there with bot templates ready for use.
You can step up the chatbot game even more by editing the responses so they resemble your brand voice and tone. A great way to be more authentic and at the same time improve customer service.
Work On A Formal Advocacy Program
All of your employees stand behind your brand. Why not make them brand advocates then? There is no better way to become authentic than to have all your employees publicly stand behind your brand and its values.
You are probably aware that sales funnel starts as soon as a customer decides to purchase something. The trick is to pop up in the customers’ heads as soon as this happens.
This is where an advocacy program can really help you. The primary benefit is an extension of a brand’s reach.
On top of that, your brand will appear more trustworthy when people behind it share valuable content.
This makes interaction with the brand more authentic and personal because, now, people can associate real people with your brand and not just your logo or call to action.
Devote Resources To Content Creation
There is no better way to appear as a unique brand in front of social media followers than delivering unique content.
Looking at social media trends and quickly responding to those to extend their reach is a path many brands follow.
But this is a short time solution, it doesn’t create long-lasting relationships, and it’s far from authentic.
This is why you should create content for your audience, and not for your brand.
Think about it. Your brand is there to serve the audience. Why not create content that serves them.
Solve their problems, offer them step-by-step guides, and enable them to make an informed purchasing decision. Also, stay honest.
Each one of these 6 actions will help you be more authentic on social media through marketing.
As you can see, smart use of quiz creator software, consistency, and storytelling are very powerful methods of driving engagement and appearing more authentic, more trustworthy.
If you want to reach success, make sure to incorporate these methods in your long term social media marketing strategy.
About the Author
Kamy Anderson is an ed-tech enthusiast with a passion for writing for the consumer market in the areas of product research and marketing using quizzes and surveys. Having a knack for writing and an editorial mindset, He is an expert researcher at a brand that’s known for creating delightfully smart tools such as ProProfs Quiz Maker