AdColony releases new data on Super Bowl viewers

With the big game just around the corner, AdColony released a study showing new data on Super Bowl viewers. 
Highlights from the Study
  • Only 12% of viewers claim to look up ads after seeing them during the big game
  • Millennials aren’t watching. Eighty-three percent of viewers are between 35-74 years old
  • TV is the dominant device used to watch the big game vs. connected TV and mobile
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