Whether you are running a small local business or a large corporate conglomerate, your marketing efforts should the result of a carefully planned and implemented marketing strategy. However, a lot of companies and their marketing departments fail to realize the importance of integrating email marketing campaigns into their strategy, which is a shame, because email is one of the most effective ways of reaching out to your target audience. According to research, around 296 billion emails were sent in 2017. On top of that, 86% of business professionals have identified email as their primary communication tools for business purposes.
Those numbers are only going to keep rising in the coming years, which is why it’s imperative for every company to get on the ball when it comes to email marketing, so they can keep on reaching their target audience, despite the increasingly stiff competition. With that in mind, we have put together a list of 7 things which are crucial for the success of your email marketing campaigns.
This is something you find inside every email marketing guide out there, and for a good reason. The quality of your email copy, and that includes your email subject line, as well as the content of the email itself, is something that will directly affect your click-through rate. Your average user receives hundreds of emails every day, which means that your email copy needs to be top-notch. If you don’t have the time or the resources to make your emails more persuasive and engaging, perhaps you should take a look at these tools and services:
- xpertwriters.com – here you will be able to find experienced expert writers at an affordable rate, without having to sacrifice the quality of your email copy.
- Grammarly – proofreading services are great, provided that you can afford them, and if you can’t, Grammarly is probably the next best thing, since it will identify nearly all grammar, spelling, and punctuation mistakes.
- Paper Writing Pro – if you are looking for copywriters which are able to deliver content on a really tight deadline, you should definitely check out this service, because of their dedicated and productive writers.
- Hemingway Editor – this app is very simple, but extremely effective since it will help deliver your message in the most concise way possible. You only have a few seconds to capture your audience’s attention, so make every word count.
- Assignment Holic– if you are looking for capable editors and proof-readers that won’t rip you off, this service is one of the best options available.
- EduBirdie review – finally, you can always include some useful stats and studies in your emails to spark your audience’s interest. This writing service and its writers can do all that research for you and build excellent content around it.
Pay Attention to Demographics
Casting a wide net with your email campaign may not be the best idea, because you want to channel all of your resources and budget toward your exact target audience. This means that if your company is selling makeup or accessories, such as handbags and jewelry, you are probably not going to target a male audience. With demographic segmentation, you will make the most out of your email marketing dollars, because you will only address the people who are interested in what you have to offer.
Good design of your emails is crucial for a number of reasons. First of all, your emails should be an extension of your brand’s visual identity. Second, your emails should be clutter-free and easily readable, because of the short attention span of your audience. Finally, your emails need to look great on any platform and any device, and especially on phones and tablets. Responsive design is a must.
Clickable Subject Line
The harsh truth is that, if you fail to engage your audience members with your subject line, they are probably not going to open your email. In order to make them perfect, try to think of a situation where you only have 30 seconds or so to pitch your ideas to someone. Always make sure that your subject line is readable in its entirety, which means you will have to keep them shorter than 50 or 60 characters. Also, if you have the knack for it, don’t be afraid to use puns. Not only are they intriguing, but they will also make your audience chuckle and put them in a better mood, and therefore make them more likely to open your emails.
Even More Clickable Call to Action
OK, so they have read your email, but you still need to get them to one of your landing pages, and for that, you will need a catchy and punchy call to action. Most people just view it as something perfunctory, but it is actually the most important element of your email. What makes a good CTA? First, there is catchy copy. Then, there is the colorful CTA button, which needs to draw attention. Finally, there is clarity, which means that your audience members should know exactly where they will end up once they click on that CTA button.
Provide Discounts and Special Offers
Everybody loves to get the most out of their hard-earned money, which is why offering a discount or a limited-time offer in your email works so well. On top of that, you are introducing an element of urgency/scarcity, which will drive your audience to jump at that incredible opportunity. However, make sure to rely on this method sparingly, because it tends to lose its power if it’s done too often.
Rely on Automation
Today’s customers are used to getting everything they want almost momentarily, and it’s almost impossible to keep up with their demands manually, which is why you should automate some of your email marketing. For instance, you can use automated responses to let the users know that you have received their order, or that you plan to provide them with an answer to one of their queries in a few hours. Doing that manually would certainly eat away at your time and resources.
As you can see, email is one of the most effective marketing tools you have at your disposal, and you should rely on it as often as possible. In order to make sure that your emails are read and that your audience is reaching your landing pages, start implementing these tips today. Good luck!