By Scott Matthews, professional blogger
Marketers are constantly trying to come up with new and more efficient promo techniques, but they can rarely ever reach the potential of good old email marketing. This channel remains one of the most productive marketing techniques, enabling businesses to raise brand awareness and increase customer loyalty.
Newsletters represent a frequently used format because their readers tend to spend 80% more time on the site than other visitors. It’s a powerful tool that gives you a wide range of possibilities, but only if you know how to design it properly.
We will use this post to show you seven ultimate tips to create a digital agency newsletter that accelerates customer ambitions. Let’s check them out!
Analyze Your Audience
You probably know that every business demands an accurate audience targeting, but the process becomes even more important when designing your newsletters. You must know every single detail about the typical consumer before choosing the best style, format, and themes.
The job is much simpler if you are using a CRM system. In this case, you can quickly discover features such as:
- Age and gender: Who is your average follower? Is it a 20-something tech addict or a 50-year-old housewife?
- Location: What is the usual location of your audience? If you know this, you can create territory-specific content.
- Income and education: Try to find out their academic background and annual income.
- Values and style: This feature is critical to the success of your content, so you better find out more about the core values your audience is nurturing.
Write Excellent Subject Lines
Humans are visual beings, and the subject line is the first newsletter element they get to notice. Your goal is to write excellent headlines in order to grasp their attention straight away. Be aware that people receive all sorts of emails on a daily basis, so they don’t have time to read boring content.
If subscribers judge your subject line as dull, rest assured they won’t bother reading the rest. In such circumstances, you must create a compelling title that keeps the recipients inspired and intrigued to move on. Such headlines are clear, short, and straightforward.
Once again, try to arrange titles so as to fit the expectations of the target audience. If your subscribers are IT or finance-oriented, numbers will probably earn their attention. If they are teenagers, you can use a lot of emojis and play with emotional messages.
Headline Analyzer is a great tool that can help you to design high-quality subject lines, so don’t be afraid of using it in case you need some help aside.
Create Extraordinary Content
All newsletter elements are significant, but in the end, it all comes down to the content quality. There are no excuses here – if you want subscribers to keep reading your newsletter, you have to deliver extraordinary content time and again.
Make it a perfect combination of information and entertainment, following the 80/20 rule. Namely, 80% of your posts should be educational and informative, while only about 20% of articles should serve as the sales driver.
Some marketers are struggling to find the right approach because newsletters require continuous attention and a lot of inspiration. If you are a member of this group, external support such as assignment writing service can give you a hand by suggesting new topic ideas or creating content on your behalf.
Newsletter formatting is another detail you should pay attention to. First of all, make sure to follow the official branding guidelines, using company logos, colors, and templates.
Secondly, keep more or less the same number of pages and words unless something big comes up unexpectedly. Use text boxes to divide articles, and don’t forget to add enough whitespace in-between.
Besides that, you should follow the schedule and send newsletters regularly. For instance, you can send it every Thursday or once every 15 days, so people can get used to it and expect the new release.
Engage with Your Audience
This advice probably seems impossible to handle, but it’s actually not that difficult. Although email newsletters are perceived as one-way communication channels, you can engage with your audience by organizing regular Q/A sessions.
The mechanism is simple: every time you send a newsletter, you announce a new company representative who will be answering questions next time. That way, users have one or two weeks to send questions, while the chosen colleague can prepare answers.
It’s the opportunity to show the real faces behind your organization, and reveal the human side of the business. At the same time, you give subscribers the chance to speak up and express their opinions, thus turning one-way communication into the genuine dialogue.
Add Social Share Buttons
Speaking of user engagement, you should allow subscribers to become brand advocates by sharing newsletter content on their social media accounts. This is very important because email subscribers are three times more likely to share content on social platforms than leads coming through another channel.
You must take advantage of this word of mouth marketing tool, so make sure to add social share buttons to the newsletter. It gives recipients the possibility to spread the word about your content with just one click, which is by far the easiest and most effortless way to encourage brand advocacy.
But there is one more benefit to consider here – social share tools contain analytics, so you can discover who reposted the content. In other words, you can detect individuals who are highly credible leads.
Test Before Sending
People use all sorts of devices to check emails. From smartphones to tablets to laptops, there are tools with different technical specifications and screen dimensions. For you as the marketer, this means testing email newsletters before sending is mandatory.
You have to ensure maximum readability across all devices, particularly if your newsletters contain a lot of images (which they probably do). There is no reason to act unprofessionally and jeopardize the entire brand reputation when you can run a quick test, so don’t forget to do it every time.
Email newsletters can become a powerful driver for your business, but you have to consider even the smallest details when using this marketing model. From content creation to testing, many features can make or break your efforts in this field.
For this reason, we explained to you seven ultimate tips to create a digital agency newsletter that accelerates customer ambitions. Make sure to follow our suggestions and you won’t have to fear for the final outcome.
About the Author
Scott Matthews is a professional content writer in such topics as digital marketing, SEO, and business relationship. Scott’s biggest passion is blogging and traveling. He regularly takes part in different conferences and contributes posts to different websites. Find him on Facebook and Twitter.