5 Ways How Strategic Use of Color in Web Design Can Increase Conversions


By, Becky Holton

Website design is perhaps the most important aspect of achieving an increase in conversions. No matter how suggestive, effective or convincing your offer is, customers will abandon their purchases due to bad design.

Utilizing the visual aspect of your website is the final touch in making a conversion happen. And the most important part of it is the color.

As mentioned an article by Neil Patel, 52% of all customers don’t return to a website if it’s not visually appealing. To help you avoid losing customers, we’ve compiled a list. In here, we will discuss the five best ways to achieve color marketing and increase conversions.

 Add blue for trust, calmness, and serenity

Blue is a color that most people enjoy looking at for prolonged periods of time. It’s the color of the sea, the sky and many other things related to nature.

Some experts believe that the color blue also lowers blood pressure and heart rate as well. For this reason, you can use the psychological appeal of the color blue to instill calmness into your customers.

People often abandon their shopping carts due to being overwhelmed by a myriad of different hues. Use lighter shades and combine it with one more characteristic of the color blue – trust. Yes, apparently, blue instills trust and combines with the calmness to motivate people into making a purchase.

Every big website that deals with data and communication have it. Facebook, LinkedIn, and Twitter all use blue. Many banks such as Citi Bank, Chase Bank and the Bank of America utilize this color. It’s a color that makes your website seem more professional, which further helps with increasing conversions.

However, remember not to use deep blue. The darker this color gets, the more it’s associated with sadness and melancholy. Light blue will do just fine.

Always pick a contrasting color in comparison to the text

When planning to increase conversions, there are two things you must focus on. The first relates to the products and the content itself.

Making sure all the descriptions are well written and encompassed within a structure is paramount. However, a lot of web designers make a mistake and focus on centering their design around short and overly concise wording.

Many marketers and web designers aren’t aware that you can also achieve an increase in conversions combining text with color. But who?

The key lies in creating a balance between information and empty space. That’s why you need to have website content as well as for whole sections. You can use the following tools to achieve that:

  • Best Essays. With this tool, you can get anything from eBooks to product descriptions. Fill your website with actual content.
  • Best Dissertation. This tool is for more complex blogs and bigger endeavors. It’s important to outsource content and save time for additional design changes.
  • Superior Papers. For white papers and a series of blogs, this service is excellent.

After preparing the content, place it in a manner that it contrasts the color of the background. If you’re unsure on how to find the right contrasting colors, use this Color Wheel. That way, the color, and the text will join forces to increase your conversions.

Mix red and other colors for maximum effect

There is nothing that creates a sense of urgency like the color red. Web designers are often tasked with making websites that urge, motivate and entice.

For eCommerce website owners, it’s important to have clear call to action that send a direct message to the customer. For these purposes, they use red to highlight limited offers. Bloggers also use it to drive attention to important and popular blogs.

How exactly should you use red? Well, when it comes to utilizing this color, it all comes to down to the nature of your design idea. If you already have a brand that is represented by red and white, the only thing to do is to make the red further pronounced. This creates a significant contrast, motivating people into taking action.

If your brand already employs other colors, add red to the mix. It amplifies existing colors, without the need for an immediate rebrand.

Green is the color of the future

To be able to coexist in this competitive business world, a brand has to be in touch with current issues. Nowadays, there is no matter more important than environmental issues.

Many websites, brands, and organizations have infused their revolutionary outlook into their website design. To achieve this, they’ve used the various shades of green. Anything that’s related to nature is an ideal chance to use the calming properties of this color.

You can increase conversions with just a simple rebranding to “greener” hues. People will realize that you care about environmental issues, causing your conversions to spike suddenly. Greek is also excellent for calls to action.

Remember – traffic lights use green to signalize action, movement, and reaction. This powerful set of psychological properties makes green a color that you can’t miss to include into your website design.

Deepen your black for a sophisticated look

If blue instills trust, then black instills opulence and luxury into the minds of your customers. An easy way to use colors to increase conversions doesn’t even include rebranding.

The chances are that your website already uses black fonts and elements. The first chance you get, make them deeper black. Once you’ve done this, your content will be much more visible, readable and effective.

Another thing you can do is to switch to minimalism, in just marketing campaigns for starters. Then you can add a whole minimalistic style to the rest of the website.

Contrast between white and black is an unparalleled tool in the world of marketing. Each color pronounces each other, combining to form an effective bond that increases conversions.

Concluding thoughts

If low conversions are troubling you, use these five tips to improve your website design. By doing so, every bit of content will seem more appealing and have a stronger effect on your audience.

About the Author
Becky Holton

Becky Holton is a real expert in education at Essay Writing Lab. She is a successful blogger who helps Assignment Masters with education technologies, tips for improving job skills, and marketing. Follow her on Twitter.



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